Chapter 594

Xia Ruyan doesn't understand.

Free clinic, is not to a place, free to see a doctor?

How can such a simple thing become complicated?

Besides, if we complicate such a simple matter as free clinic, I'm afraid many patients who want to see a doctor will be discouraged?

At that time, won't the gains outweigh the losses?

At this point, she cast a puzzled look at Jiang Chen.

Jiang Chen naturally understood Xia Ruyan's idea. He explained: "free clinic, for patients, is to see a doctor without spending money.

This point can not be changed, let alone changed, otherwise it will make the free clinic a bit of a change.

What I mean by complexity is not really about patients, but about ourselves. "

"What do you mean?" Xia Ruyan asked.

Jiang Chen shrugged and said, "first of all, we need to understand the purpose of free clinic."

"The purpose is to attract the flow of patients." Xia Ruyan's road.

"There are many kinds of patients, some like traditional Chinese medicine, some like western medicine, some want to spend a little money to treat serious diseases, some want to spend a lot of money to enjoy the best treatment.

Although people are not divided into three, six, and nine grades, there are different ways to go. We have to make a precise positioning,

Although the hospital should be inclusive, we must focus on a group of people in the early stage, and attract all these people to our hospital as far as possible. Only in this way can we quickly occupy the market and rise up quickly. "

Xia Ruyan said: "what you said is related to other people's definition of our hospital. For example, some hospitals are high-end, all kinds of things inside are very expensive, some are civilian, and most of them are very cheap."

Jiang Chen nodded: "yes, we must first find out what we want in order to carry out the free clinic in detail and make it successful."

Xia Ruyan frowned slightly: "in short, they are the two definitions I just mentioned, either high-end or civilian.

There are few patients in high-end hospitals, but they are all rich people. To be honest, the supporting facilities of our hospital are not in line with the requirements. There is no real VIP ward.

Secondly, at least eight of the ten hospitals in Yuncheng are doing civilian hospitals. This market is almost saturated. I'm afraid it's very difficult for us to seize patients with free clinic. "

Xia Ruyan feels that this positioning is not easy to do.

However, Jiang Chen said with a smile: "at present, it's really difficult for us to do high-end and common people, but these two kinds of people are distinguished by the market. In fact, the medical market is still a blue ocean. As long as we work hard, we can find other people."

"In addition to high-end and civilian, what other crowd?" Xia Ruyan asked.

Jiang Chen said with a smile: "most of the so-called civilians refer to those urban residents. Most of the villagers in the countryside buy their own medicine when they encounter minor problems, and many people choose to give up because they have no money when they encounter gross illness."

Hearing this, Xia Ruyan frowned and said, "you mean, let's explore the rural market?"

Jiang Chen said with a smile: "yes!"

"However, as you said just now, the villagers' concept has long been deeply rooted. They take medicine for minor illness and give up for serious illness. How can they transform people like them into our potential customers through free clinic?"

Looking at Xia Ruyan's puzzled face, Jiang Chen said with a smile: "two aspects: first, the thinking of the villagers is fixed,

In fact, they don't come to the city to see a doctor, not only because they think it will cost a lot of money, but also because they think that a serious illness can't be cured even if it costs money, and that the hospital in the city is a bottomless pit, and they will try their best to drain their money.

When we deal with these situations, we have to take some circuitous measures, such as popularizing science to them and providing them with knowledge that medical care is very developed and that policies can help them reduce a lot of money,

At the same time, to deal with different patients and different families, we can adopt special channels, such as... Treating the disease first and then spending money! If you can't cure it, you don't need money. "

Hearing this, Xia Ruyan's eyes flashed: "this idea of yours is a bit dangerous. Now the hospital is to spend money first and then see a doctor. Although sometimes it seems inhuman, it is also an unwritten rule of medical ethics.

If you break this rule casually, I'm afraid it will arouse the hatred and revenge of other medical forces? "

"We only use this method for very few patients, but not for all people. In this way, it's not bad for the rules?"

At this point, Jiang Chen suddenly changed his words: "what's more, even if the rules are broken? They can make rules, and so can we.

If we do this, we can certainly rob them of a lot of business. Once our business is good and our power is strong, what can they do to us, even if they are angry? "

Xia Ruyan frowns, still feels that Jiang Chen's statement is not right.

Jiang Chen patted her jade hand: "Ruyan, you used to have Xia family as your backer. The competition for power is far away from you.

But this time, you have no support, or you are your own support. While you are managing the hospital, you have to learn to fight for rights, and you have to withstand the gains and losses in the process of competing with others.

In the battlefield of interests, everyone is selfish, because if you are not selfish, you will become a fish in the other person's case.

At the same time, in the real fight, no one will care about the so-called rules. Since ancient times, the winner is the king and the loser is the enemy.

The rules of history are written by the winners. If you win, no one will say you are selfish, and no one will say you broke the rules.

At that time, even if you fart, others will boast that the fart is fragrant. On the contrary, if you lose, even if you follow the rules and treat others with courtesy, those people will not think of you half as well! "

Jiang Chen's words make Xia Ruyan look a little complicated, and there are huge waves in his heart.

After pondering for a while, she said, "it seems that the reality is more cruel than I thought."

"Yes." Jiang Chen nodded.

Xia Ruyan vomited his turbid breath: "OK, then come according to what you said."

Jiang Chen laughed and then said, "it's not enough just to break the stereotyped thinking of the villagers,

We also need to satisfy the habits of the villagers. For example... Many sisters and aunts in the village like to take advantage, so we have to follow their habits, control their psychology, and then develop them into our potential customers. "

"What should I do?" Xia Ruyan asked.

Jiang Chen said with a smile: "in fact, it's not difficult. Nowadays, supermarkets often engage in some activities, some of which are buying one for free, some of which are buying large items to give away small ones.

Although our hospital can't deliver drugs and other things, we can completely change these activities into something suitable for our hospital.

At that time, although it will cost a small amount of money, it will imperceptibly let those who get the sweets continue to come to us. Over time, they will be long-term customers, and we will be able to make profits. "

Xia Ruyan gives a thumbs up to Jiang Chen: "you're the one with the best ideas. Otherwise, if you only rely on me to think about these things, I'm afraid we don't need others to attack our new hospital. At that time, just because of poor management, we'll fall short."

Jiang Chen smiles to put to wave a hand: "I this also is some soil method just."

"Sometimes, the most stupid way is the most effective." Xia Ruyan praised, and then changed his words: "go on, what other details do you need to do?"