Chapter 191

At 3 o'clock sharp, the chairman walked into the conference room with vigorous steps and sat down in the middle of the conference table.

Everyone immediately calmed down and looked at the chairman.

The chairman of the board glanced at everyone, and then began to make a speech to the point: "a few days ago, Mr. Sun and I went to the publishing company to learn about the work of the publishing company. After listening to Qiu Tong's work report, I gave the publishing company a topic. The content of this topic is how to organically combine newspaper running, management and readers, and how to do a good job This Trinity combines the article.

"At noon today, when Qiu Tong and I were entertaining guests together, Qiu Tong told me that the two comprehensive business parts of the distribution company had their own plans. So I arranged the party office to inform you that we would listen to them in the afternoon

"These two plans were made by Comrade Cao Teng of the first comprehensive business department of the distribution company and Comrade Yi Ke of the second comprehensive business department. Qiu Tong said that she hadn't had time to see them. She asked me if I wanted to show them to President sun and me after she had finished her review. I think that's not necessary. Today, let's listen to the original ideas. After listening to everyone's ideas and opinions, let's talk about them Determine the final plan to

"Of course, if we think that both schemes are not feasible, it means that the issuing company has failed the exam and has to answer the paper again."

I took a look at Qiutong. Qiutong also took a look at me, with a sly smile on the corner of his mouth.

I immediately understood Qiu Tong's intention of speaking on the phone at noon today. In fact, she didn't intend to see our plan first. Her real intention was to let the chairman listen to the original work of Cao Teng and me. She seemed to be full of confidence in me and knew that I would succeed.

I think Qiu Tong is gambling this time, risking to fail the exam.

"Well, let's go, two of you in one and two. Which one of you will speak first?" The chairman looked at me and Cao Teng.

Cao Teng and I looked at each other and gave in to each other.

At this time, sun dongkai pointed at Cao Teng: "Cao Teng, you come first!"

Therefore, Cao Teng spoke first.

In the face of so many people, Cao Teng seemed nervous, coughed twice, started his own plan, and read dryly according to the text: "the report on the establishment of the readers' Club of Xinghai media group."

My heart trembled when I heard that. Damn it!

Everyone looked at Cao Teng and listened to him.

"In accordance with the spirit of the instructions of the main leaders of the Party committee of the group, the specific instructions of the leaders of the distribution company, the reality of running and operating the newspapers and periodicals of the group, and the reality of the distribution market of Xinghai newspapers and periodicals, after careful consideration, I propose to set up a reader club of Xinghai group

"Through the carrier of reader club, we can organically combine the acquisition and editing department with the readers, realize the close combination between the readers and the acquisition and editing department, shorten the distance between the readers and the newspaper office, let our group's newspapers and periodicals go deep into the citizens, and constantly expand the social influence of the newspapers and periodicals, so as to drive the circulation of the newspapers and periodicals, enhance the social popularity of the group, and create good social effects It's good

The chairman of the board and sun dongkai listened carefully, and kept remembering something in the book.

"The reader club is established by the group, and the specific operation is carried out by the issuing company. At the same time, the acquisition and editing departments of each newspaper of the group cooperate closely After the establishment of the club, a variety of colorful activities can be carried out. According to the actual situation of the newspapers and periodicals of the group, the following activities can be carried out

"1. Invite readers to visit the editorial department, hold regular forums for readers, face-to-face exchanges between editors, reporters and readers, and listen to readers' suggestions on running newspapers

"Second, organize and carry out regular community activities for journalists, go deep into the grassroots, listen to the voice of the public, and directly obtain the most valuable news clues from the front line

"Third, carry out the activity of selecting lucky readers, select ten lucky readers every month, award prizes and certificates, and stimulate readers' attention to newspapers

"Fourth, we should employ social supervisors of newspaper offices, who are generated from readers, to check the quality and level of newspaper running, and to supervise the behavior of journalists, publishers, advertising and other personnel in society

"5. Hold readers' parties or outdoor activities on major festivals, such as Mid Autumn Moon watching, spring outing, summer sea fishing, autumn mountain climbing, winter skiing, etc., to stimulate readers' feelings for the newspaper

"Sixth, we should carry out the activities of subscription and reading newspapers with prizes by means of lucky draw. The winners can reward the tourists in Singapore, Malaysia and Thailand, etc., so as to arouse the enthusiasm of the public for subscription and promote the development of newspaper distribution."

Cao Teng read about 20 minutes, and finally finished.

After reading, Cao Teng wiped the sweat on his forehead, and then looked at me.

In the process of Cao tengnian, everyone listened and remembered very carefully. The chairman of the board looked serious and kept remembering something with a thoughtful expression. Sun dongkai nodded from time to time, and many of the others expressed appreciation.

Mr. Ping's brows were slightly locked, and occasionally he shook his head gently.

Qiu Tong looks calm, eyes looking at the table motionless, seems to be thinking.

After Cao Teng finished reading, the meeting room was quiet for a moment. At this time, suddenly: "pa - pa -" Zhao Dajian took the lead in clapping. As soon as Zhao Dajian applauded, other people began to clap. The chairman also clapped his hands symbolically.Sun dongkai nodded and looked at the chairman of the board of directors: "in my opinion, the idea of this scheme is relatively clear and thoughtful."

With a smile, the chairman of the board of directors said to everyone, "I can see that Comrade Cao has used his brain Xiao Cao, hard work

"Thank you for your praise. It's not hard!" Cao Teng stood up to respond, his face relaxed a lot.

Then, the chairman looked at me and suddenly laughed: "Comrade Xiaoyi, it's your turn!"

At the end of the chairman's speech, everyone's eyes turned to me.

I stood up, gave the chairman a smile, nodded, and then nodded to everyone. Then I sat down, calmed down and took out the plan. Without looking at it, I turned it over and put it on the table, pressed it with my palm, then looked up at everyone and began to speak: "just now I heard manager Cao's speech. I was very inspired, educated and fruitful Dear leaders, let me begin to report my plan The topic of my report is the same as that of manager Cao, which is also about the report on the establishment of the Readers Club of Xinghai media group. "

As soon as my voice dropped, there was a little commotion in the conference room. Everyone looked at each other and whispered.

Sun dongkai frowned and shook his head slightly.

The chairman looked at me with wide eyes, with a look of surprise and disappointment on his face.

I know that at the moment, the chairman's disappointment is not only for me, but also for the issuing company and Qiutong.

So, will my next report satisfy this classmate?

President Ping was staring at me, ignoring the little commotion around him, with a little concern and worry in his eyes.

Qiutong looked at me with encouragement, trust and expectation, and even showed a smile at the corner of her mouth.

I will continue to speak: "in terms of the current ownership form of domestic media and the hierarchical structure of readers, how to build a bridge between the media and readers, and the interests of readers and the actual development needs of media, the reader club is the best carrier and form, which is generally adopted by domestic media. This is the development of market economy The exhibition is an inevitable result and a general trend

"At present, the general operation contents and methods of the reader club set up by the domestic media are all around the contents mentioned in manager Cao's speech just now, that is, how to strengthen the interaction between the editorial department and the readers, constantly improve the image of the newspaper in the eyes of the readers, and constantly increase the feelings with the readers, so as to promote the social popularity of the newspaper. ”

everyone looked at me quietly.

Then I began to get involved in the main topic and began to turn: "however, based on the market and social conditions of Xinghai, the actual situation of Xinghai media group, and the survey on the number and level of readers of the media affiliated to Xinghai media group, I have new ideas on the operation form and content of the reader club

"In my opinion, the core principle of the operation of the readers' club should be one sentence: how to serve the readers well. In the form of operation, it is not only the simple interaction between the editorial department and the readers, but also more updated contents and ways must be given to it, so as to find a new way that is most suitable for the development of Xinghai media group.

"On this point, my view is that the operation of the readers' club should take the way of the combination of newspaper, business and readers. We should pay special attention to highlighting the role of the operating department, give full play to the industry and network advantages of the operating department, and create a new situation in the operation of the readers' club."

At this time, I saw the chairman come to the spirit, looking at me attentively, and other people listened to me very seriously.

I went on to speak: "this is a market economy society. Compared with formalism in the past, everyone is paying attention to reality. Since the core principle of the reader club is to serve readers well, it can not be reflected in form, but should pay more attention to reality

"What is reality? It is to be close to the real life of readers, close to the actual needs of readers, so that readers can get real benefits, get tangible benefits, let readers really feel that we are thinking for them.

"In order to achieve this goal, we must adopt a practical and effective operation mode, build an interactive and mutually beneficial bridge among newspapers, businesses and readers, achieve the goal of making profits for all three, and promote the continuous improvement of social benefits and the follow-up development of economic benefits with practical interests."

While recording, sun dongkai nodded, and then inserted a sentence: "Xiaoyi, how can we build a bridge of mutual benefit between newspapers, businesses and readers? In what way can we fight? "

The chairman also looked at me with strong interest at this time: "Comrade Xiaoyi, continue to speak!"

Obviously, the contents of my speech are in line with the ideas of the chairman and sun dongkai, and their appetites have been aroused.