Chapter 192

I said calmly: "my idea is that the reader's club adopts the membership system. The so-called members, all the individual subscribers of the newspapers and periodicals of the group are our members. According to the nature of the newspapers and periodicals of the group, most of the members are concentrated in the evening news, business news, family digest and other newspapers and periodicals. Because the daily newspapers are party newspapers, there are not many individual subscribers

"Roughly speaking, we have nearly 300000 members, who are basically citizens of Xinghai city. In this way, we can be divided into three steps:

"the first step is to use our distribution network to make membership cards of readers' club, and send them to all readers during newspaper delivery time. Each reader is a member of our club

"The second step is to develop Club franchisees with the help of the popularity and social status of our media, as well as our mobile newspaper selling system which is densely distributed in the whole urban area. In the whole operation of the club, the development of franchisees is the most important link. My idea is to initially develop 10000 franchisees in the urban area. The business content of these franchisees should cover all aspects such as clothing, food, housing and transportation maintained by the citizens

"The main purpose of franchisee development is to provide discount services for club members. We have signed a cooperation agreement with the franchised merchants. Based on the principle of voluntariness, according to their own business content and the specific standards for providing discount services, the merchants stipulate that those who come for consumption with membership cards should provide discount services to their members according to the discount content in the agreement.

"In this way, our club members get real benefits and feel the sincere service of the club But the club joins the merchant to rely on the quantity superiority to obtain the profit, small profit but quick turnover

"Well..." The chairman nodded, looking at me excitedly, and then began to ask, "well, Xiaoyi, according to you, businesses only offer discount services, and there are no other benefits? This may not be able to mobilize the enthusiasm of business participation, right

I laughed: "this is the third step. The third step requires the full cooperation of the relevant media editorial departments and the advertising department of the group.

" first of all, the media should give strong support on the news and make strong news reports on this activity, so as to arouse the enthusiasm of business participation and the attention of readers.

"Secondly, the advertising department should provide certain advertising space support. The contracted franchisees should publish their names, addresses, telephone numbers and business contents in various media and newspapers on a regular basis, so that members can know them easily. In this way, they can get free advertising for the franchisees I don't think any business would be reluctant to

"At the same time, when the number of contracted merchants is close to 10000, the club will condense and print the specific list, address and telephone business content of the franchised merchants into a beautiful pamphlet, printing 300000 copies, or through the distribution network, all members will have one copy. In this way, when members of our club go out shopping or consumption, they will take this pamphlet with them. They can travel freely in the urban area, and they will find businesses that can provide discount services wherever they go

"This pamphlet is virtually the second advertising feedback for franchisees, and it is also a long-term advertising feedback. With 300000 audiences, no print media in Xinghai can achieve this advertising coverage, and the business report is obvious."

At this time, general Ping's face was red, and his eyes were impulsive and excited. Qiu Tong pursed her lips and laughed, looking very relaxed and a little proud.

The chairman nodded with satisfaction: "well..."

At this time, sun dongkai put forward a question: "Xiaoyi, I don't know if you have calculated the cost-effective problem. There are 300000 membership cards and 300000 pamphlets. The printing cost is not a fraction."

In this regard, I answered with confidence: "there is no problem in this area. There is no need for the group to pay a cent. It can be realized through market operation. When we held the retail scratch card lucky draw before, we made a useful attempt, which was very successful. The printing agency that printed the scratch card for us received a good advertising effect by printing the scratch card for free and printing their company name and telephone number on the scratch card.

"This time, I asked them in advance. They asked for 300000 membership cards free of charge. The request was very simple. Their company name and address should be printed on the front corner of the membership card. In this way, the 300000 membership cards would not be a problem

"At the same time, in the front cover, back cover, two covers and three covers, as well as in the middle insert of these 300000 exquisite brochures, we can open up special advertising pages to mark different advertising prices for different positions. For those who want to further expand their business promotion, they can publish the brochures by paying for them. Depending on these advertising expenses, they can complete the printing of the brochures. Maybe there will be some money left and they can make profits

"Moreover, the pages in this pamphlet can also carry the advertisements of our group's own newspapers and magazines, and even the advertisements of other business entities of the group. Naturally, they are free of charge."

After listening to the frequent nodding, Mr. Ping said: "Hi, my advertising company also wants to publicize the image! Such good forms are all effective advertisements. It's a pity not to do them. "As soon as president Ping said this, everyone laughed. The chairman pointed to President Ping with a smile: "you are a guy. You will not miss any chance to expand your business."

Then, I went on to say: "this is what I mean by three steps. After these three steps are completed, the operation of the readers' club will basically start. On this basis, the readers' club can carry out various activities, such as readers' house viewing group, car viewing group, self driving tour, editing and reading meeting, reporters in the front line and so on

"Through the operation of the readers' club, readers get affordable discount services, and businesses get high-volume sales and free advertising returns. We are the biggest winners. We not only enhance the social influence of the group and expand the social popularity of the newspaper, but also stabilize the old readers and subscribers, laying a solid foundation for further expanding the distribution of the newspaper .

"The distribution of newspapers has been stable and expanded, and the direct beneficiaries are our advertisements. When the advertisements go up, the whole operation of the group will go up. It can be said that the operation of the readers' club is a powerful carrier and lever to boost the economic benefits on the basis of social benefits before economic benefits. It benefits not only the citizens and businesses, but also the whole society The ultimate goal is to achieve both social and economic benefits. "

Then, I relaxed my breath, waved my hand, clenched my fist, waved it, and said simply with a sonorous tone: "in a word, what we pay is a green leaf, but what we harvest is a spring. This is the spring of Xinghai newspaper industry and Xinghai media group.

"Winter is about to pass, and spring is about to come. I believe that with the correct leadership of the Party committee of the group, the cooperation of all departments of the group, and the effective operation of the distribution company, our readers' club will succeed, and our readers' club will surely succeed!"

As soon as my voice fell, the chairman of the board took the lead in clapping. Then, there was a warm applause in the small conference room.

In the applause, sun dongkai looked surprised and appreciative, President Ping looked excited and impulsive, and Qiu Zong looked happy and gratified.

In the applause, Zhao Dajian with an incredible expression, Cao Tengyan, Cao Li is half open mouth, even forgot to clap.

Then, the chairman asked the participants to express their opinions.

The result of the speech was one-sided, and all the media and department heads undoubtedly supported my plan, with endless praise.

President Ping's final speech was the most provocative: "this is the plan that can best reflect the intention of the Party committee, the plan that can give full play to the advantages of the newspaper industry, the plan that can best reflect the close combination of editors, reporters, readers, newspaper management and businesses, and the plan that can best reflect the common acquisition of social benefits and long-term economic benefits. I think this plan is unique It is unique, creative and pioneering, which is most in line with the law of the market. "

The chairman and sun dongkai both laughed. Sun dongkai said, "Mr. Ping, you have used up all your good words, and the chairman will have no words of praise later."

Everyone laughed, especially the chairman.

Then, the chairman looked at sun dongkai: "old sun, tell me your opinion!"

Everyone be quiet.

Sun dongkai said: "I think the speeches of Xiao Cao and Xiao Yi today have their own characteristics and emphases. Xiao Cao's plan reflects the basic functions and commonalities between newspapers and readers. It is well regulated. Xiao Yi's plan is bold, innovative and innovative. It is unique and novel. It can best reflect the intention of the Party committee leaders It can be seen that these two comrades have made great efforts and used their brains. I think these two plans are good. "

Sun dongkai's speech was very cautious and comprehensive.

Then, it's time for the chairman to speak.

The chairman of the board took a drink of water and looked at everyone. Suddenly he said, "I've quit smoking for a long time. I haven't smoked for a long time. Now I suddenly want to smoke a cigarette. Do you have any objection?"

Everyone laughed again. Although the Party committee meeting room ordered that smoking be prohibited, this is a smoke-free meeting room, but who can object to the chairman's words. Everyone laughed and clapped.

With a smile, President Ping took out the cigarette case and lighter and handed it to the chairman. The chairman took out one, lit it, took two deep breaths, then looked at everyone and began to speak.

"Qiu Tong is very brave..." The chairman came up with this sentence.

For a moment, everyone was surprised and looked at Qiutong.

Qiutong sat there calmly, with a quiet expression.

"Why do I say Qiu Tong is not timid?" The chairman said without hesitation: "today is also a very important meeting of the group. The heads of various media and relevant departments have all come to listen to the examination papers handed in by the distribution company. I gave the examination questions to the distribution company a few days ago. At that time, I knew in my heart that this question could not be easily answered, it would take a lot of thinking

"As a rule, after the issuing company has assigned the task, it has to consider and revise the two plans repeatedly before it dares to submit them to today's meeting for discussion. However, at noon today, without looking at the plan first, Qiu Tong dared to suggest that I listen to the report directly. He was not afraid of making a fool of himself and being criticized by the leaders for failing the exam."You know, according to the group's leadership system and discussion procedures, if today's plan fails, I will not criticize Xiao Cao and Xiao Yi, nor Su Dingguo. What I want to criticize is Qiu Tong, because the first level is responsible for the first level, and I am responsible for the middle level of the group. Do you think Qiu Tong has the courage