Chen Ran has been working hard these days.
The new issue of "Zhou zhouxiu" has increased the audience rating by a lot, reaching 0.761%, which is more dangerous than "late night Star show", becoming the second in the same period.
Seeing this achievement, everyone in the column group was relieved. Last week, we all knew that the ratings would definitely climb to the second place, but we didn't expect it to be so difficult.
No one expected that this week's "late night Star show" even invited a traffic star, and the audience rating increased a lot.
If it wasn't for the publicity of Zhou zhouxiu to keep up, I'm afraid the ranking would still be standing still.
"I didn't expect our program to reach the second part of the same period. It's just like a dream!"
Looking at the ratings report, Zhou Zhou sighed. Looking back at the premiere, it was only more than a month. The results of the program can be described as earth shaking.
It's not only the performance of the program, but also his popularity on Weibo. The number of fans has risen sharply, more than the official Weibo!
"It's not a dream." Chen Ran said with a smile: "if you can only dream to the second place, then the dream is too bad. This week, "magic Meng Bao" has made a small revision, and the audience rating has increased a lot. Now our goal is to sit two and watch one. "
After listening to Chen Ran, both director Wu Tao and other members of the column group think that the first one is a little difficult.
In their opinion, the program has created a miracle. As for climbing to the first part of the same period, everyone had thought about it before, but it was just a whim when the program started. Later, it was taught to be a man by the ratings, and they didn't dare to think about it any more.
Even now the audience rating is soaring, but there is still a big gap with "magic Meng Bao".
The reason why the ratings of this issue of "Zhou zhouxiu" have increased tremendously is because of the spread of the program publicity, which is easy to saturate the audience. After this issue, there will be no obvious effect in the future.
And the audience rating of this issue of magic Meng Bao has increased to 0.895%, which is only the first issue of the revision. The next issue will definitely break through 0.9 and reach an unprecedented height.
In other late night shows, there are naturally programs with higher ratings than magic baby. But on Thursday, it has an unshakable position. It's not very difficult to compete with such programs.
"We want to be number one, but we don't feel very hopeful."
Director Wu Tao shakes his head. He has always been confident in the program, but he is not optimistic about taking the first part of the same period.
The program mode of "Zhou zhouxiu" is just like this. It is a low-cost program. Compared with the previous "magic Meng Bao", it is still much worse. Let alone the fact that people have changed the version at this juncture, and the audience rating has soared.
Director Wu Tao also said: "I heard that" magic cute treasure "is not just as simple as it is now. Because of the good ratings of parent-child programs, tomato TV has increased a lot of funds. This revision of the program is only a trial broadcast, and it will gradually transition from a child star to a star's child. We estimate that it is very difficult to get the first part of the same period."
Chen Ran was stunned. He didn't expect that there was such a meaning in the revised version of magic Meng Bao. He thought that it was too risky to let the star's baby come up directly, so step by step?
However, the relationship with them is not too big. First of all, the audience of the program is different. No matter how the ratings of "magic Mengbao" increase, it will affect the ranking of "Zhou zhouxiu" at most, and the impact on the ratings is negligible.
Chen Ran didn't give us chicken soup either. It's useless to say too much about it. The programs don't affect each other. As long as we try to do well, we will naturally take the first place when we should take the first place.
As for publicity, this is what Chen Ran wants to discuss with director Wu Tao.
Because of the advertisement, Chen Ran reminds director Wu to take the opportunity to fight for funds. Originally, the TV station mentioned it once, but it is very generous. But it can't stand other people's small cost programs to make money, and the profit is too high. In addition, director Wu Tao thinks about the program, so the director directly approves it with a big hand.
Their programs are quite rich now, so they don't have to be so stingy when they publicize.
Chen Ran said: "director Wu, there are many controversial points in our next issue. After the program is finished, you can buy a hot search on Weibo to promote it and see how much audience rating can be improved."
"Now the publicity is still on the stage. Will it be a bit wasteful for us?" Director Wu Tao asked in amazement.
Now some TV stations pay more attention to the program, and the publicity program is also very hard.
He plans to save money until the audience rating is stable, and then he will buy ads to improve the popularity of the program. Now he will buy hot search. The effect should not be very good, right?
Then director Wu Tao reacted and asked in amazement, "don't you really want to be the first
"Why not?" Chen Ran said: "it seems like a miracle that our program has come to this day. In fact, it depends on the quality of our program. Even if the audience rating was poor at the time of the premiere, I didn't think it would be cut, because the quality of the program was good enough. Now, if we keep up with the publicity, we may win the first place. Why don't we keep up with it? "
Everyone is like this. If they can be the first, no one wants to be the second.
For example, director Wu Tao is very satisfied that the program has been able to climb up to the present, and he does not dare to expect to be the first in the same period.
But Chen Ran's words made him have some fighting spirit.
Also, try hard anyway. If you can't get it, you'll lose some money. If you get the first place in the same period, you'll make a profit.
At his age, he has done a lot of programs, but the best performance is now "Zhou zhouxiu". If he can get the first place in the same period, he feels that he will retire on the spot, and there is no regret.
Finally, director Wu Tao nodded and planned to buy the hot search promotion after the next issue was finished, according to Chen Ran.
The video of "Zhou zhouxiu" has a lot of discussion on Weibo. It has been hot for several consecutive periods. What he worries about now is whether it will be effective to continue to advertise on Weibo.
It's Friday again.
The audience rating came out, and Zhou zhouxiu almost broke through 0.8%, and the increase in the audience rating dropped a little.
Ratings rose, ranking unchanged, or second, but the third "late night Star show" behind.
But this issue of "magic Meng Bao" ratings not only did not fall, but also a new high!
"If we follow his trend, we may break 1 in two or three periods. How can we catch up then?" Director Wu Tao is a little inspirational. It seems that it's a bit difficult for them to be a late night show.
"How did you come across the new edition of magic Meng Bao?"
Director Wu Tao didn't figure it out. If it wasn't for the revision of "magic Meng Bao", they would be the first in that period of time!
Today's ratings alone can catch up with the previous ratings of magic cute.
I have to say that the revision was quite successful.
Chen Ran looked at it for a while, shook his head and said, "it can't continue to grow like this. Now it's estimated that it will touch the ceiling. Buy hot search promotion, it's time! "
Director Wu Tao's face is cautious. Whether he can surpass "magic cute treasure" and take the first place at the same time is just to see this wave of publicity.