The reason why the audience rating of "Zhou zhouxiu" is so exaggerated all the way up is completely due to the lack of publicity in the early stage, and the audience rating foundation is too low.
The quality of the program itself is not bad. Now that we have enough exposure, the audience rating will be better.
After two consecutive weeks of publicity, ratings gradually stabilized, and if we continue to go up, the increase will not be as fast as before.
As for whether the microblog hot search propaganda can surpass "magic Mengbao", Chen Ran has no bottom in his heart, and this thing can't be guessed.
Fortunately, the audience groups of the two programs are not the same. Otherwise, according to the law of ebb and flow at the same time, the audience rating of magic Mengbao has increased so much that no matter how Zhou zhouxiu publicizes it, it's useless. First, I really have to dream.
It's not only Zhou zhouxiu who is nervous, but also the people in the magic Mengbao column group.
"Zhou zhouxiu of Zhaonan satellite TV is really coming. Our ratings have increased so much that they haven't decreased!"
Magic Meng Bao's director Wang murmured that he had thought his audience rating would improve and Zhou zhouxiu would be widened.
Who knows, the gap between the two phases has narrowed rather than widened.
The revamp of magic Mengbao is very successful. With the recent hard publicity, the audience rating has reached a new height, but now the potential is basically gone.
Last week's increase was directly cut. If there is no accident, it will certainly only hover around 0.9% from the beginning of this period.
If it had been put off, they would have been very satisfied with the ratings.
They were the only one in the late night show on Thursday, and even rainbow TV's "late night Star show" was robbed of many ratings, curling up and shivering.
The key is that there is a Zhou zhouxiu who is killed suddenly, which makes their mood not so beautiful.
Director Wang must have studied this program. When he saw that the audience rating of the other party was not affected by magic Mengbao, he made a careful investigation and found that the audience orientation of this program was different from magic Mengbao. Most of them were new audiences and did not watch TV at this time before.
If the two programs collide in the late night Star show, and they strive to improve their ratings, they will naturally open the gap between the two sides, but Zhou zhouxiu will not be affected, which is the worst.
In this period, their propaganda effect was not great, and it could be gradually reduced later. However, seeing this posture, director Wang gritted his teeth and decided to continue the propaganda.
It's one thing to keep the number one position. He also wants to see if the program can reach 1%.
It's an honor for them to be able to do the late show on Thursday, which has never reached 1%!
……
When the two sides of the program are competing in secret and magic Mengbao is increasing its publicity, director Wu Tao also gets the news. He is not slow. According to the plan, he first sends a lot of videos on the microblog, as well as the preview of the next program.
When we saw that netizens' comments on the program increased and the arguments became more and more intense, we started to publicize it.
Chen Ran doesn't care much about this. He now puts all his energy on the copywriting. Even if he makes a suggestion, he can't manage it.
He is not blindly pursuing the ratings of the program. The selected arguments are to be thought-provoking and reflective. He may laugh when watching the program and think after laughing.
If you want to have a smile, a hot spot, and a depth, it's too demanding for copywriting.
Moreover, the more famous the program is, the more careful it is to be. No matter on the earth or in the world, there are not too many cases where the original hot program suddenly breaks down.
The publicity of Zhou zhouxiu on Weibo began, and Chen Ran also got the news that Zhang Fanzhi's new song was officially launched.
Zhang Fanzhi's fame is not the same as before. With the attention of stars, the new song has been seen in many news channels just when it was warming up.
On the day of the launch, there was a more prominent promotion page on the home page of Huaxia music, on which was Zhang Fanzhi's half delicate face and courage.
After clicking in, it's Zhang Fanzhi's new song release page. Because it's not time, it's not open for purchase yet, but the comments at the bottom of the page have already built thousands of buildings.
Chen Ran saw this scene, could not help rubbing his face: "she is more and more popular!"
The performance of the last song is not as eye-catching as "the first dream", but it also has some effects. It keeps Zhang Fanzhi's exposure, and now his popularity is increasing instead of decreasing.
Many people have heard the songs in advance, and the variety shows on Zhang Fanzhi are not one or two, and the time is not the same. Some of them have been broadcast two days in advance, but the new songs are not online, so the fans can only listen to the clips on the program, and they are more looking forward to the release.
At the same time, when the purchase of new songs was unlocked, Chen Ran watched the sales of songs jump from zero to thousands, and then to tens of thousands, and the number of comments also increased.
"First!"
"At last."
"Who knows how long I've been waiting, refreshing the page all the time, and the traffic is almost gone."
"I only heard the chorus on the program yesterday, and I fell in love with it at that time. I had to wait so hard."
"In high school, the school paid attention to puppy love. When I went with her, I didn't admit it when I was caught by the head teacher. She bowed her head and was scolded by the head teacher without saying a word. Since then, she has gradually alienated“ As long as you have a positive look in your eyes, my love will be meaningful. "If I had enough courage in those years, what would be the outcome now? Unfortunately, there is no if. Some people miss it for a lifetime. "
"If you don't keep pace with me, there is no news about me in the circle of friends. If you say it's a friend with your classmates and a classmate with your friends, you don't have the courage to admit it. What else can I love you with?"
"There's no gossip. It's just you and me from the beginning to the end. I don't want to take this step. You say that I'm afraid of being hurt. But you know, because of your shrinking, my heart is full of scars."
"Did the story begin so early today? Move the table, eat melons, please start to share your stories
"Me! Forever! Far away! happiness! Happy! Liu! According to! According to
"Liu Yiyi went to take a bath. I'll tell her. "Dog head, dog head"
Chen Ran flipped through the comments and was amused by the comments of these fans.
He didn't have much time. After an hour's reading, he found that the comments were nearly 20000, and the sales volume was more than 50000.
Compared with the miserable beginning of the original dream, courage is really fantastic now.
As long as the new song list is refreshed, it will definitely jump up directly.
Zhang Fanzhi's fame and singing, coupled with good quality songs and the powerful push of stars, have produced a frightening burst of energy.
I still remember that when Lin Hanyun's new song was released, it was now Zhang Fanzhi's standard, but the data of that song could not be compared with courage.
The time when the new songs were released at the beginning of this year has passed. There are not many powerful songs on the new songs list. According to the soaring data, "courage" is really likely to hit the top of the new songs list!
Chen Ran took out his mobile phone and sent a message in the past: "the new song is very good. Congratulations!"
After a while, Zhang Fanzhi sent a smile.