Chapter 569

Zhang Dashan came to Xiahai, not only to talk to Xiao Luo, but more importantly, to share some work for Xiao Luo. After all, Jiangcheng headquarters has been stable like Mount Tai. He is not the same as him, but Xia Hai is different. Just like opening up new sites, it is inevitable that there will be a fierce battle with local competitors.

At the beginning of the month, Luofang officially boarded the stage of Xiahai!

Prior to this, the advertising campaign has already done hiding the sky and covering the earth, and the promotion activities of various shops are also in full swing. All kinds of cakes cater to the taste of Xiahai people, the sweetness is slightly reduced, and the variety is also the talented designer. Under the efforts of Luo Qi, there are dozens more than Sumir.

In addition to the recent boom, the major stores in Luofang have only a handful of customers to enter the store. In contrast, Sumir, passenger traffic is still the same, as if the addition of Luofang does not affect them.

[Luofang Xiahai Division]

In the conference hall, Xiao Luo was dressed in a suit and sat on the main seat. The right hand was rhythmically tapped on the desk. Before that, he did not believe that it would be the result. He knew that his Luofang Before entering the Xiahai, it was prepared, various kinds of research, publicity, decoration of the store, etc. It can be said that Luofang changed its many places according to the water and soil style of Xiahai to adapt to the market of Xiahai.

“Everyone, let’s talk about your views.”

Xiao Luo slowly said that his ability alone is limited. At this time, he must play a brainstorm, re-examine himself and find the root cause.

In addition to Zhang Dashan, Li Yumeng, Luo Qi and the others, there are also the high-rises and store managers of Luofang. The huge silver screen is connected to the top of the Jiangcheng headquarters. It can be said that all the important cadres of the company participate. The meeting. Zhang Dashan’s status has been consolidated, so Xiao Luo is not worried about the impact of attending on Zhang Dashan’s authority on such occasions.

“Xiao Zong, I think it’s Xiahai people who have developed the habit of buying cakes in Sumir. Five years ago, a bakery chain called “Fei Xue” came in, and their experience was also the same.” A man stood Get up and express your opinion.

Xiao Luo nodded: “How do you solve this problem?”

“Habits are hard to change. Changing the habits of Xiahai people can be a long process, and we can’t afford it, so we have to change ourselves.”

“Go on.”

“According to the research I conducted, 80% of the customers belong to middle-aged and elderly people. The middle-aged and elderly people pay more attention to health and health. If we introduce a traditional Chinese medicine health cake, it can reduce the blood pressure and anti-condensation effect. I believe it. Will drive the turnover of our company.”

Luo Qi immediately replied: “We are not doctors, we do not know what Chinese medicine, how can we develop such a pastry!?”

“Luo, that’s just a marketing tool. Our pastry doesn’t need to have that effect. Just let the customer think it has such a function,” the man said.

“Is this not a lie?”

Luo Qi wrinkled his brow, looked towards Xiao Luo, “Big Boss, this is a bad move, absolutely not feasible, the company’s reputation is supreme, once the reputation is damaged, it is difficult to win the recognition of customers again.”

Many people are nodded, think that Luo Qi is right, even if you want to improve your performance, you can’t be a liar.

Xiao Luo waved his hand and signaled that everyone was quiet, then asked: “Is there any other opinion?”

A female executive stood up: “I also personally did a research, randomly selected ten stores, asked fifty customers, and asked them why they chose Sumir instead of choosing our Luofang. Their answers are all Very consistent, saying that Sumir is an old brand, they trust Sumir, many of them have learned that Huaguo has a sponge in the household cigarette butt to serve as fleshy pine. In order to extend the shelf life, many preservatives will be added to the pastry. “”

“Don’t they know that our Luofang is also an old brand?” Zhang Dashan Road.

“Zhang Zong, we Luofang can be said to be an old brand in Jiangcheng, but look at the whole country. We know that Luofang is still in a minority. Although we had a lot of noise in Luofang last year, as long as time passes, everyone is very good. I forgot about it. For Xia Hairen, we are a baking business that doesn’t know the roots. From the nature of our people, a familiar person will always trust us more than a stranger.”

Hearing this statement, Zhang Dashan is dumb, he knows the extent of Luofang without arrogance.

The female executive continued: “To improve the turnover, we must let Xiahai people trust us in Luofang. I think it is possible to open the factory to produce the image of the pastry, which is placed in the store for customers to know 24 hours a day. All the processes are Show them in front of customers and let them know how our cakes are made. Of course, the images displayed must be positive, such as hygiene.”

When this statement came out, everyone was whispering because the idea was too bold.

“Whether this will reveal our trade secrets, the new products we have worked hard to develop, the opponent can know how it is produced without as easy as pie. For us, this is very disadvantageous.” Li Weimeng Put down the pen and look up and raise your own questions.

The female high pipeline: “There is a risk in this area, so the 24-hour image needs to take the most critical one. Most of the customers are not professional. They can’t see that we have taken one of them. The link will only feel that this is the whole process of cake production.”

Everyone is nodded and feels that this method works.

“Xiao Zong, Zhang Zong, let me say what I think.”

Another male executive stood up. “Compared to Sumir, we are a foreigner. In addition to adapting to the local water and soil, we don’t have much advantage in terms of price, just as Minister Wang said. 80% of the customers are middle-aged and elderly. The consumption concept of middle-aged and elderly people is not the same as that of our young people. They will give priority to comparing prices, and they will tend to have lower prices. In their concept, the cakes may be the same. Since they are all the same, why not choose cheaper, which will save money.”

“Do you mean that we lower the price?” Zhang Dashan Fox questioned.

Male executives nodded: “Yes, we shouldn’t think about profit at this stage, but we should think about establishing a foothold in Xiahai. The goal is to recover the cost. As for the others, wait for the foothold in Xiahai.”

“The price war may not win Sumir!”

Li Yumeng said faintly said, “Don’t say that Sumir’s own strong economic strength, Boss Su Li also has a very good friend, she is the president of Huayao Group. Once the price war is set off, we have no power to fight back. “”