Chapter 539

February 1, the fifth day of the first lunar month.

That night, a photo taken at Xiangjiang International Airport appeared on the online entertainment section of Hong Kong Island Express, and then was reprinted and spread by many media.

The protagonists of this photo are Lu Chen and Chen Feier, walking through the passenger passage hand in hand.

Chen Feier was originally a few mainland singers familiar to Xiangjiang people. Of course, her popularity can't be compared with the big stars in Hong Kong Island entertainment circle, but relying on the three awards of [global Chinese original Golden Songs List], she has become a well-known star in Xiangjiang.

The award ceremony of [global Chinese original golden melody list] was broadcast live by Xiangjiang satellite TV. Due to the participation of many Xiangjiang stars such as Liu Gangsheng, the audience rating at that time was as high as 38.75%, which also made more Xiangjiang people know the queen of pop music in the mainland.

Lu Chen also benefited.

Not only that, on January 29, that is, the second day of the first month, Xiangjiang satellite TV broadcast blue life and death love starring Lu Chen and Chen Feier in the prime time slot at 8 p.m., which triggered a viewing frenzy.

"Blue life and death love" was filmed one year ago and broadcast in the mainland and South Korea respectively. It has achieved amazing ratings. Later, it was introduced by TV stations in Baodao and many Southeast Asian countries, with strong repercussions.

At that time, many cable stations in Xiangjiang wanted to buy the broadcasting copyright of the TV play, but Lu Chen studio refused based on the consideration of ratings.

The broadcasting copyright of this TV play Xiangjiang can only be sold to Xiangjiang satellite TV or ATV.

Xiangjiang satellite TV and ATV both expressed interest, but there were differences on specific terms, so they dragged on until the end of last year to negotiate a contract with Xiangjiang satellite TV.

After Xiangjiang satellite TV got the copyright, it dubbed again, so the Cantonese version of "blue life and death love" was not officially broadcast until this year.

In fact, this TV play, which is regarded as a classic, has a high-definition pirated source available for download on the Internet. Many young people in Xiangjiang have seen it for a long time, but it does not damage its charm. Once broadcast, it has caused a great sensation.

In the past, the mainland TV dramas introduced into Xiangjiang were basically historical dramas and famous dramas. There were few modern urban themes, and a few were also watched on the street.

However, blue life and death love is definitely an alien existence. After the first four episodes, its highest ratings have jumped to the first place, reaching 28.69%, which has severely shocked the film and television circle of Xiangjiang.

As the male and female stars of this TV series, Lu Chen and Chen Feier, who came to Xiangjiang again, naturally doubled their value and became favorites in the eyes of the media.

The most direct impact of this is that the number of fans of Lu Chen and Chen Feier on Hong Kong Island blogs has greatly increased, doubling in just a few days. I don't know how many insiders envy, envy and hate.

So when the photos of Lu Chen and Chen Feier at the airport were exposed, the number of reporters squatting at the gate of Rongjin building increased sharply, and the powerful paparazzi even tracked their love nest in Repulse Bay.

As for the invitation of various interviews and program activities, it flew to Lu Chen's studio like a snowflake.

Unfortunately, most of the media closed the door. Chen Feier returned to the capital after only staying in Xiangjiang for three days, while Lu Chen was busy with the later stage of the ghost of a beautiful woman and temporarily pushed off all invitations

But that doesn't mean he's isolated from the media.

On the contrary, the publicity campaign for the ghost of a beautiful woman has just begun.

The investment budget of the ghost of a beautiful woman is 30 million, with half of the production and post special effects, but does not include the cost of publicity. In order to make the film hit the ground, Lu Chen studio has given a publicity budget of 20 million for Xiangjiang and the mainland respectively.

The mainland film market is the focus of the ghost of a beautiful woman. However, if you can't get the quota of Xiangjiang's new film support policy, the former will be empty, so the local publicity of Xiangjiang can't be ignored.

The broadcast of "blue life and death love" can be said to coincide with its meeting. Its popularity has saved Lu Chen at least millions of publicity expenses. As the first film in which Lu Chen, Chen Feier and Xiangjiang actors cooperate, it has undoubtedly attracted the attention of many people, especially young people in Xiangjiang.

However, Lu Chen will never be careless because Huaguan film and Xingyi Entertainment Co produced "painted skin" began a large-scale warm-up publicity before the new year.

And "painted skin" is scheduled to premiere on February 14, Valentine's Day!

Therefore, in various senses, painted skin is the most powerful opponent faced by the ghost of a beautiful woman and the biggest stumbling block to the box office of the latter.

The weight of this stumbling block is not ordinary enough!

"Painted skin claims to invest 150 million, but it should be about 100 million"

It was already very late at night. The light in the office room of Lu chenxiangjiang film studio was still on, and plumes of smoke filled it. The light bulb was shrouded and washed away by the heat, and it was scattered in the air.

An internal meeting of the studio is being held, including Lu Chen, Chen Wenqiang, Wan Xiaoquan and Li Zhen.

Li Zhen is an assistant who is responsible for the minutes of the meeting, and Lu Chen discussed the publicity and release plan of the ghost of a beautiful woman, as well as many problems faced.

Chen Wenqiang took a hard smoke and said in a deep voice, "I heard that Huaguan and Xingyi are going to invest more than 10 million in publicity in Hong Kong, at least three times more than ours!"

Chen Wenqiang is not an old smoker. He quit smoking a few years ago, but recently he smoked again.

Because of the pressure.

Although Lu Chen joined the studio for a short time, Chen Wenqiang has regarded himself as a real part of the studio and worked hard for the studio.

For the first project of the studio, Chen Wenqiang pays more attention to the ghost of beautiful women than Lu Chen, not only because it is related to his job and reputation, but also because his beloved daughter plays a role in it.

More than anyone else, he hopes that the ghost of a beautiful girl will succeed.

But the real situation is very serious. The scheduled release time of "ghost of a beautiful woman" is also Valentine's day on February 14. The two films compete for support places at the same time, but they are works of the same type.

It's a natural enemy!

However, in terms of volume, the ghost of a beautiful woman is not the opponent of painted skin at all. The investors and producers of painted skin are well-known large companies in the industry, and there is no problem rolling a small studio.

Its investment scale is several times that of the ghost of a beautiful woman, and its publicity is even more aggressive.

"Invest more than 10 million in publicity in Hong Kong?"

Wan Xiaoquan was surprised: "can they earn it back?"——

First, send it first. I've brought my notebook with me and strive to keep it more during the holiday tourism.

Ask for monthly ticket support! (to be continued)