Chapter 540

Wan Xiaoquan's surprise was not without reason.

Xiangjiang people like watching movies very much. According to statistics, the average annual consumption of each Xiangjiang person in movies exceeds 300 yuan, that is, the box office scale of 3.4 billion, not counting other consumption in cinemas.

However, at least 60% of the $3.4 billion box office has been robbed by foreign blockbusters, leaving only more than $1 billion to local film companies, while the number of films participating in sharing this cake is as many as two or three hundred!

Oriental Hollywood is not in vain. Many small and medium-sized film companies can often make a film in a few weeks. At the craziest time of that year, there was the so-called "seven days fresh", that is to say, it was appalling to complete a new film in seven days.

Such high-speed films must be shoddy. In order to ensure profitability, this kind of fast-food films are basically three-level violence, bloody thriller and other types, and also seize part of the market with the advantages of low cost and sensory stimulation.

As a result, after being squeezed by foreign blockbusters and low-cost films, it is not easy for Hong Kong blockbusters to survive. Although a number of blockbusters with a box office of more than 100 million have emerged since the 1990s, they have suffered more losses.

For example, the mobile special police released in Xiangjiang last year invested 75 million, plus hundreds of millions of publicity expenses, and the star lineup was strong. As a result, the box office around the release was less than 50 million. After deducting the high share to the cinema, the investor lost to vomiting blood.

○ - Chang ○ - Feng ○ - Wen ○ -

The investment of "painted skin" is higher than that of "mobile special police". This problem is not very big. After all, it mainly focuses on the mainland market, but it's a little too much to spend more than 10 million on publicity in Xiangjiang.

The publicity budget of the ghost of a beautiful woman is 20 million, of which the Xiangjiang part is 3 million. Most of the budget still needs to be invested in the mainland media.

Publicity is actually a bottomless pit. How much money is not enough. It is necessary to do what you can.

Chen Wenqiang said: "look at their propaganda posture, 15 million people can't fight."

Television, newspapers, magazines, bus stops, mobile advertising, multimedia and the Internet, the publicity campaign launched by "painted skin" can be said to be in full bloom, and the investment must be amazing.

This aggressive propaganda offensive will undoubtedly bring great pressure to competitors.

You know, there are more than "painted skin" and "beautiful girl ghost" films released in the new year. Nearly 200 films have signed up for 20 support places, many of which will participate in the box office competition in the same period, and some films have been publicized.

For a film, publicity is the top priority. The market competition is so fierce that if the publicity is not in place, it means 90% failure.

But there are a few people who burn money like painted skin. Wan Xiaoquan really doesn't understand it.

"Huaguan should want to expand new markets through this film"

Lu Chen said: "it is Cui Xingxian's usual means to spend a lot of money on publicity. He put forward the so-called strategy of going north and going south last year. Xiangjiang is equivalent to a bridgehead, so it's not surprising to spend a lot of effort to promote the new film."

At present, the competition for the domestic film box office is also extremely fierce. Although the market cake is large, there are many giants who want to divide the cake. Huaguan film is not the strongest among them.

Therefore, Cui Xingxian intends to expand emerging markets. The so-called going north and South refers to entering the film markets in Japan, South Korea and Southeast Asia. Xiangjiang is undoubtedly a strategic place.

Relying on the east wind of Xiangjiang film support policy is only a part of Cui Xingxian's ambition plan. His goal is great. If painted skin suffers setbacks in Xiangjiang, how to continue in the future?

Since he knew who his opponent was, Lu Chen asked Lu Xi to inquire about the relevant inside information of Huaguan film through multiple channels, so as to know himself and the enemy as much as possible.

Therefore, compared with Wan Xiaoquan, he knows more about Cui Xingxian's intention.

Wan Xiaoquan asked, "how should we deal with it and increase publicity investment?"

Although he doesn't have his own name in the subtitle list of the ghost of a beautiful girl, Wan Xiaoquan has devoted countless efforts and hopes to the film, but he doesn't want to fall off the chain in the last link.

Lu Chen said with a smile: "increasing publicity is not a big deal. The problem is that we can't follow the rhythm of our opponents."

The publicity of "painted skin" has been ahead. If "ghost of a beautiful girl" wants to catch up with and surpass, it must pay more price, which is not what he wants to see.

"I'm going to postpone the release time of the ghost of a beautiful woman to February 21."

Originally, the ghost of a beautiful girl was planned to be officially released on February 14, that is, Valentine's day, but since it collided with painted skin, it is undoubtedly a wise choice to avoid the enemy's edge.

Because it must be the fiercest and fiercest time for the propaganda offensive of "painted skin", and it will be much better in a week.

That is, in Xiangjiang, the arrangement of cinema lines is much more flexible than that in the mainland. Otherwise, it is definitely not so easy to change the schedule temporarily, because many films are arranged long in advance.

Wan Xiaoquan was a little unwilling: "that can only see that they are proud."

"One more week also gives us more preparation time"

Lu Chen said with relief: "the winner is the one who laughs last, so we don't have to rush too fast in the later stage."

He said to Chen Wenqiang, "Uncle Qiang, the cinema line still has to trouble you to communicate with Jiayang and arrange it as much as possible."

Cinemas are equally important. This aspect is arranged by Jiayang film, a partner of Lu Chen studio. Although the latter's network resources are not a big problem, considering the requirements of change, it is estimated that there will be some twists and turns.

Time is running out.

Chen Wenqiang nodded and suggested: "in fact, we have advantages in publicity. The TV series of Lu Shao and miss fei'er are popular on satellite TV, so we can take advantage of it."

He said sadly, "if only we could have all the interviews and program invitations a few days ago."

In the opinion of the studio director, Lu Chen is a monster.

Lu Chen said with a smile, "don't worry, uncle Qiang. I know it in my heart."

It's not that he doesn't want to take advantage of the situation, but the time is just ripe, but it's fast.

On February 5, Lu Chen's studio and "ghost of a beautiful girl" released 20 new stills of the film at the same time in the official V of Inspur blog and Hong Kong Island blog.

Chen Feier's studio reprinted these stills. The publicity of the ghost of a beautiful girl in the mainland and Xiangjiang kicked off and officially joined the film publicity war in the new year.

Because Lu Chen and Chen Feier are very popular at present, these well-designed and exquisite film stills immediately aroused extensive heated discussion among fans on the Internet!

Second, send it. (to be continued)