Chapter 822

All the hustle and bustle in the world are for profit, and all the hustle and bustle in the world are for profit.

To put it bluntly, the Jianghu chaos in the domestic film market is actually a struggle for interests. It is a fierce competition for the share of a big box office cake with tens of billions of dollars. Everyone wants to grab the largest and sweetest piece.

In this competition, "Xiaoao Jianghu" has become an unobtrusive supporting role. Everyone's attention has been attracted by "young Jianghu", "new three heroes and five righteousness" and "Jianghu prodigal son".

Marriott film, Dadi film and crown film, which produced the prodigal son in the Jianghu, are all famous companies in the industry, and their strength can be said to be equal. Huo Feile, Gu Lei and Lin Luo, the stars of the three martial arts films, are among the best young artists. Who will win has undoubtedly become a hot topic.

After the "young Jianghu trip", the "new three heroes and five righteousness" and "Jianghu prodigal son" have also launched trailers. The level of special effects is not inferior to the former. Coupled with the hype, people can't help smelling the smoke of the coming summer file.

On July 5, the new three heroes and five righteousness, July 12, and the prodigal son of the Jianghu, July 15, a good fight between dragons and tigers has begun!

This situation inevitably makes many people worried about Chenfei media, because Xiaoao Jianghu delayed its release to the national day, completely lost the opportunity two months later, and the box office prospect is worrying.

The reason is very simple. They must have a great sense of freshness and curiosity about the hot new martial arts films. They must be willing to pay money to go into the cinema to see the excitement, but after watching several films, they are easy to be aesthetic tired of films with the same type of theme.

Of course, relying on the popularity of Lu Chen, Chen Feier, Liu Gangsheng and Tan Hong, the box office of Xiaoao Jianghu will certainly not be low. It is difficult for Chenfei media to lose money, but it is difficult to realize Lu Chen's bold words at the opening ceremony

That's hard to say.

Many people in the industry believe that it is the biggest mistake for Xiaoao Jianghu to miss the summer file. It gives its original advantage to its opponents, and the loss caused by ticket skipping is at least several hundred million.

This film is likely to make Lu Chen lose the aura of invincibility.

The recent low-key of Chenfei media seems to prove this.

"There have been a lot of bad voices in the media recently..."

In the capital, Chenfei media headquarters and the general manager's office, Lu Xi threw an invitation in front of Lu Chen and said, "we should also do something. We can't just be beaten passively."

A few days ago, the first song "sword out of Huashan" of "Xiaoao Jianghu" was officially finished in Ningshan film and television city. It entered the post production link. Lu Chen returned to Beijing first together with several main crew members.

However, the crew will not be disbanded, but will further expand the scale of personnel, because the shooting of the latter two films will continue and are expected to be completed by the end of the year.

During this time, Chenfei media really kept a low profile in terms of publicity. Even the news of the killing of sword out of Huashan was announced on official V, and media reporters were not even invited to interview.

The media's bad mouthing of "Xiaoao Jianghu" has never stopped. In fact, the reasons are a little complicated. Some are tricks by opponents, some are hot spots, and of course, Chenfei media has not sprinkled money.

In fact, most of the media's integrity is sold by catty. Whoever makes a high bid will be sold to whoever. Chenfei media doesn't throw money and its opponents throw money. It's strange to expect to hear good words.

Although Chenfei media also attaches great importance to media publicity and public opinion public relations, and the budget is very high, it has recently shrunk its posture in publicity strategy, which inevitably brings some negative effects.

In this regard, Lu Chen said with a smile: "don't worry, the summer file has just begun. When several of their films are released, it's not too late for us to act. It's more powerful to fight back!"

The concept of summer archives comes from the United States. It refers to the film archives from June 1 to August 31 every year. The main audience is students aged 4-24. Major film companies usually give key attention to the film arrangement in June and July to compete for this huge market share.

Originally, in China, summer archives have been regarded as the off-season of the box office and have not been paid attention to. However, with the increasing prosperity of the domestic film market, the value of summer archives has been greatly highlighted and has become a place of contention.

However, the domestic summer vacation starts at the end of June, July is the prime time, and August is the end.

Three domestic films of the same type, namely, young people in the Jianghu, new three heroes and five righteousness and Jianghu prodigal son, were released in the golden file in July. Such a situation was relatively rare in the past, and the fight is bound to be very tragic.

For Lu Chen's calm, Lu Xi couldn't help but give him a white look: "the emperor is really not in a hurry, the eunuch is in a hurry..."

Since Lu Chen set the publicity tone for Xiaoao Jianghu early, he saw the opponents' publicity and public opinion offensive stir up one wave after another. Chenfei media also endured quite hard. There were some voices of incomprehension and complaint inside. He felt that he was underestimated.

Lu Chen laughed and didn't explain much. He curiously picked up the invitation on the table.

This invitation comes from Marriott pictures. The premiere of "young people in the Jianghu" will be held at Marriott World Studios five days later, that is, on July 2. Lu Chen will be invited to attend.

Lu Chen already knows that the premiere of "young people in the Jianghu" is going to be held, because Marriott film has been promoting it for a long time, and the momentum is very grand.

The premiere also brought the opening ceremony of Marriott World Studios, which to some extent showed Marriott's ambition to vigorously expand its film business and move towards pan entertainment.

Therefore, for this premiere, Marriott pictures also issued invitations and invited celebrities from all aspects.

"Phil and I have a share..."

Lu Xi asked, "I must go. Are you two going?"

Although Marriott film has a direct competitive relationship with Chenfei media, as long as it doesn't tear its face in the mall, it has to give a little face, otherwise it won't give people a good feeling.

Lu Xi, as the general manager of Chenfei media, received the invitation to attend in person, which is a courtesy and a kind of business respect. It doesn't matter whether Lu Chen and Chen Feier go or not.

According to Lu Xi's meaning, it's better not to go. Anyway, the reason is easy to find, and they are not afraid of what others say.

If you do, it will give the other party a chance to hype, belonging to the capital enemy.

"Go, why not?"

Lu Chen's sword eyebrow picked, patted the invitation in his hand, smiled faintly and said, "it's good to go and see the excitement."

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