In July 2nd, Wan Hao new world.
The new shopping mall is a new commercial city completed by the Marriott group in Beijing's Fourth Ring Road. It is also the third large commercial city in Beijing.
In recent years, this HOPSCA urban complex integrating commerce, residence, entertainment and consumption has blossomed everywhere in China. Many real estate enterprises have competed for sites in major cities to build top shopping centers.
Marriott World Studios is one of the most important components of Wan Hao new world. This new cinema has 18 screening rooms, of which the IMAX giant screen hall can accommodate 1200 spectators at the same time, with the largest scale in China and the most advanced equipment.
The premiere of young people in Jianghu was grandly held at Marriott World Studios.
As night fell, the square in front of Wan Hao new world was already bustling. Dozens of balloons hung with long strips flying in the air. Under the rainbow arches, the red carpet, which was several meters long, went straight to the entrance of the silver city.
The huge electronic display screen and the star signature wall have already been built and erected. Many staff are busy completing the final preparations. The lights erected on the scene are lit, and several beams of spotlights rush into the sky.
Many reporters have rushed to the scene in advance and even set up cameras. Such a scene has attracted many ordinary citizens who came to see the excitement, but they are blocked by security personnel in the safe area.
Just after six o'clock, the picture of the publicity trailer of "young people's trip to the Jianghu" was displayed on the LED giant screen. The passionate soundtrack resounded through the square, and people from all parties came on stage one after another.
In order for the martial arts blockbuster with an investment of 150 million yuan to become popular in the summer, Marriott film spared no effort in publicity. Dozens of star artists and industry celebrities were invited to watch the ceremony at a premiere.
This does not include the actors and directors of the film crew.
When Lu Chen, Chen Feier and Lu Xi arrived at the scene through the security check in a Mercedes Benz, at least tens of thousands of people gathered here. There were reporters on both sides of the long red carpet, and the light of the flash came one after another.
"How lively!"
Chen Feier saw the scene outside through the window. She was quite surprised: "the premiere was not much worse than the film award ceremony."
Such a large-scale Premiere is absolutely rare in China, that is, Marriott film is rich and powerful.
Lu Xi said with a smile: "I heard that they want to spend 100 million on publicity, and the target box office is at least 1 billion..."
The investment budget of "young people's trip to the Jianghu" is 150 million. It's not bragging to spend 100 million on publicity. This premiere alone has to invest at least 10 million or 20 million, and the total cost is 250 million to 300 million.
According to the domestic box office share, if the cost is 300 million, then the box office of 1 billion can ensure a minimum profit, but Marriott's ambition must be greater.
The black Mercedes Benz S500 stopped steadily at the starting point of the red carpet. The camera lens of the reporters immediately turned to take first-hand photos.
Many stars on the stage in front have many bright spots. Each Mercedes Benz is like a small treasure chest. It may be an unexpected surprise after opening it.
Although it is said that these journalists have received red envelopes, their professionalism is still very high. More hot spots can also attract more attention from their own media.
Who are the stars or directors who just came here?
In addition to the reporters, there were countless spectators on the scene. The live video of the camera was broadcast on the LED in real time, which attracted the curious eyes of most people.
Under everyone's gaze, the welcoming ceremony in uniform opened the door, and a tall and handsome young man came down from the car with a faint smile on his face.
"Lu Chen!"
The reporters recognized him in an instant, subconsciously pressed the shutter, and the flash was intertwined!
Taking pictures is an instinct. In fact, these reporters were very surprised. They didn't expect that Lu Chen would come to the premiere of young people's trip to the Jianghu.
It's normal for Marriott pictures to send an invitation to Lu Chen. It's amazing that Lu Chen is invited.
You know, some time ago, the publicity of "young people in the Jianghu" was vigorous. Although it was said that it was not directly aimed at "Xiaoao in the Jianghu", who in the industry could not see the intention of Marriott film?
Although "young Jianghu trip" and "Xiaoao Jianghu" are not released in the same schedule and there is no direct competitive relationship, Marriott clearly intends to snatch the flag of the new martial arts film and firmly insert it in front of its own door.
If you want to win such glory, you must step on Xiaoao Jianghu!
As the challenger, Lu Chen can't help but know whether he came here to support the premiere of "a trip to the Jianghu". Is he purposeful or really tolerant?
The journalists' brains were running at full speed, and the SLR cameras in their hands were still "clicking".
Lu Chen got out of the car and didn't immediately step on the red carpet. He turned around and showed his fellow travelers with a gentleman's demeanor.
Chen Feier!
The reporters were a little crazy and doubled the speed of pressing the shutter.
The most popular couple in the entertainment circle, the male and female protagonists of "Xiaoao Jianghu" come together and can almost make the headlines of the entertainment page on the website!
"Lu Chen!" "Chen Feier!"
There were many fans of the two people among the onlookers. When they saw that their idols had come, they immediately shouted and even pushed forward, making the security personnel in full battle look like enemies.
The security personnel are also hard-working. There are many famous stars who have finished the red carpet in front, and they haven't seen how excited others are. As a result, now they see what the power of the masses is!
Lu Chen and Chen Feier held hands and waved to the excited fans.
Their images appeared on the big screen and were taken into the lens by countless cameras and mobile phones. The same picture has long been familiar to people, and I believe it will be repeated frequently in the future.
The organizers of the premiere will certainly feel embarrassed, because all the scenery has been robbed by the two who just appeared. It doesn't feel like the premiere of "young Jianghu", but the premiere of "Xiaoao Jianghu"!
If they knew so, they wouldn't send invitations to Lu Chen and Chen Feier. They just lifted a stone and hit themselves in the foot!
The two people attracted so much attention that Lu Xi, who got off later, didn't get much attention.
Lu Xi not only didn't care about it, but was secretly laughing.
Where did you come to support? It's almost like smashing. It's really embarrassing!
My sister thought happily in the back - the good play begins!
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