Chapter 831

Chen Guozhi's concern about the publicity and marketing of Xiaoao Jianghu is certainly justified.

First of all, he is the director of the film. Although the success or failure of the box office can not shake his position in the industry, who wants to see his films ignored in the market?

The second is the appreciation of Lu Chen. Through more than half a year's cooperation, Chen Guozhi has a considerable understanding of Lu Chen and appreciates the latter's personality, talent and serious and persistent attitude in work.

He doesn't want Lu Chen to make low-level mistakes at the most critical moment.

Nowadays, the box office of films is higher and higher, and they are more and more dependent on publicity and marketing. Especially those blockbusters with amazing investment often have to add a lot of publicity expenses, often accounting for more than 30% of the total budget.

Two months ago, there was a publicity war between "young people in the Jianghu" and "new seven heroes and five righteousness" and "Jianghu prodigal son". The investment was not a small amount. Regardless of the final tragic result, the public opinion effect formed at that time was undoubtedly very strong and attracted the attention of countless people.

Now all the three martial arts films have lost their halberds and sunk sand, which has dragged down the reputation of the whole theme. Under such circumstances, "Xiaoao Jianghu" is facing an embarrassing situation, which undoubtedly needs to be resolved through publicity.

It is obviously not so easy to re-establish the confidence of the audience.

So Chen Guozhi is very worried - will there be time for large-scale publicity in the remaining 20 days?

For Chen Guozhi's question, Lu Chen said with a smile: "director Chen, you can rest assured that we have begun to do publicity work. I believe we will see results soon!"

In fact, strictly speaking, the publicity of "Xiaoao Jianghu" has started since last year, but it has not invested a lot of money in advertising in the media.

Originally, it was most appropriate to put the official publicity period of Xiaoao Jianghu in July and August, but it was mixed by people, so it can only be delayed until now.

However, the marketing and Publicity Department of Chenfei media is not a decoration. The relevant preparations have already been completed, so they wait for the appropriate time to break out and help "Xiaoao Jianghu" to re correct the name of martial arts films!

If other young people said this to him, Chen Guozhi would only think that the other party was talking too much, but for Lu Chen, the trust accumulated through more than half a year's cooperation made him choose to believe Lu Chen.

"That's good..."

After thinking about it, Chen Guozhi said to Lu Chen, "I know a lot of people in the media. If necessary, I can help a little. In addition, aren't you going to attend the Shanghai International Film Festival next month?"

Shanghai International Film Festival?

Lu Chen was stunned. He really didn't want to send Xiaoao Jianghu to Shanghai International Film Festival.

Shanghai International Film Festival is one of the three major film festivals in China, and it is the earliest. It was held once a year in the early 1990s. It is also one of the first 15 international class a film festivals recognized by the International Film Producers Association in China, and recognized by the International Film Producers Association.

Compared with the Capital International Film Festival, which is one of the three major film festivals, the Shanghai International Film Festival pays more attention to expanding the commercial market and encouraging diversified artistic creation, so it has attracted many filmmakers at home and abroad.

Chen Guozhi said seriously, "in fact, I prefer you to put the premiere of Xiaoao Jianghu at the Shanghai International Film Festival, but the time is not right."

The Shanghai International Film Festival is held in mid October, just after the national day. If Xiaoao Jianghu will premiere in the Shanghai International Film Festival, it means that it will miss the national day.

This is unacceptable to Lu Chen and Chenfei media.

Compared with the box office, whether to participate in the film festival is not important at all. The purpose of participating in the film festival is to expand the influence of the film. In the final analysis, it is for the box office, not upside down.

Lu Chen said with a bitter smile: "yes, the time is too bad..."

If the Shanghai International Film Festival is held half a month in advance, he will try his best to send Xiaoao Jianghu, because this is a good publicity point.

However, it is said that the Shanghai International Film Festival is going to change the holding time to June, that is, before the start of the summer festival, so that many domestic films can premiere at the film festival.

Of course, the first part of "Xiaoao Jianghu" can't catch up with this wave, and the next one may come true.

Chen Guozhi said, "it doesn't matter if we can't catch up with the premiere. We can send it to the exhibition!"

He further explained: "we don't need to participate in the award, because it's meaningless. The purpose of the exhibition is to promote Xiaoao Jianghu, which is aimed at overseas sellers and markets!"

Lu Chen suddenly understood.

In fact, Lu Chen didn't pay much attention to several domestic film festivals. Whether it is the Capital International Film Festival or the Shanghai International Film Festival, the water inside is very deep, especially in the award-winning link. He often makes some shocking news, which doesn't have a good reputation in the majority of film audiences.

But it would be great if the awards were just for the exhibition to attract sellers from other countries.

Especially in Southeast Asian countries, "Xiaoao Jianghu" should have a certain market. With the help of Shanghai International Film Festival, it undoubtedly saves a lot of effort.

After thinking clearly, Lu Chen immediately nodded and said, "then I'll ask the company to contact the organizers of the film festival. I don't know if it's still time to sign up now?"

Chen Guozhi said with a smile, "I've reported it for you. Just let the people in your company contact you."

Under normal circumstances, the applicant of Xiaoao Jianghu should be Chenfei media, and he is not qualified. However, as a famous domestic director, it is very simple for Chen Guozhi to say hello to the organizer in advance, just to let Chenfei media fill in the formalities.

Lu Chen was greatly grateful: "thank you, director Chen!"

"Thank you..."

Chen Guozhi shook his head and said, "it's not a big deal. There's only so much I can help you. I hope Xiaoao Jianghu can create a new type of domestic films, go abroad and go to the world."

He sighed: "now the domestic films have reached the point where they must be reformed and innovated. I think martial arts films have such potential, and Xiaoao Jianghu also has such ability!"

He didn't mention several martial arts films that have been released, such as "young people in the Jianghu", because after just watching the sample film of "Xiaoao Jianghu", the great director thought that those were just bad followers and didn't even imitate the essence of martial arts films.

It's not even a real martial arts film.

Chen Guozhi is looking forward to the day when "Xiaoao Jianghu" is officially released!

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