Chapter 832

After seeing off Chen Guozhi, Lu Chen informed Lu Xi that an internal meeting of the company was held immediately.

The heads of the general affairs department, marketing department, customer department, finance department, logistics department and other departments rushed to the conference room as soon as the company's management personnel who did not go out on business received the notice.

Lu Chen doesn't like meetings. The daily operation and management of Chenfei media are also presided over by Lu Xilai. Although he holds the most shares, he usually works as a shopkeeper.

However, today's situation is particularly different, because this meeting is the publicity and mobilization meeting of Xiaoao Jianghu, which is not only related to the box office of the film with an investment of more than 100 million, but also related to the future of Lu Chen's martial arts IP plan.

At present, the people in the company are stable, but the influence of the outside world has always existed. The disastrous defeat of martial arts films such as "young people in the Jianghu" has made many people a little lack of confidence to a great extent.

Therefore, Lu Chen personally presided over the mobilization meeting to gather people's morale, twist the whole company up and down into a rope, and go all out to carry out the publicity and release of Xiaoao Jianghu.

And the effect is also very good.

When the middle and high-level personnel of Chenfei media saw Lu Chen and Lu Xi sitting on the chair, they all showed an excited look, which quickly warmed up the atmosphere in the conference room.

Although Chenfei media has not been established for a long time, only less than two years, it has expanded very fast. At present, it has more than 300 employees, set up a complete department, and hired a group of experienced and capable managers.

These employees and managers of competent departments can be said to be Lu Chen's solid backing. Without their hard work, Lu Chen could not put his ambition into reality and create another peak of his life and career.

Conversely, in the eyes of the employees of these companies, Lu Chen is not only the top star in China, but also an idol who has never failed. Whether he is singing, making movies, making TV dramas, making variety shows or even writing scripts, he has shown extraordinary talent and swept the market!

It is this invincible aura that makes Lu Chen have a very detached identity in Chenfei media. Although he usually doesn't spend much time in the company, his status as a soul figure is unshakable.

After everyone came, Lu Xi immediately announced the beginning of the meeting and briefly explained the theme of the meeting.

That's the 21 day marketing campaign of Xiaoao Jianghu!

From tomorrow to the premiere on October 1, the key publicity period of "Xiaoao Jianghu" is 21 days. Chenfei media will invest a lot of money in these three weeks to bring the film back to the public's attention again.

Lu Chen's publicity budget for the first song of Xiaoao Jianghu, sword out of Huashan, is 50 million, nearly half of the shooting cost. In fact, this money has been spent a lot, because many multimedia advertising spaces need to be purchased in advance, as well as other planning activities.

"Manager Fang, you contacted Beijing Satellite TV this afternoon about the advertising..."

"Director Lin, how's it going with the subway company? When can our billboard be installed?"

"And Feixun. We need additional investment..."

The meeting was still presided over by Lu Xi. After three or four years of honing, my sister has rapidly grown into an elite in the industry. She gives orders with confidence, and the directors and managers of all departments comply with it.

After arranging the work, Lu Xi turned to Lu Chen and said, "please say something..."

Lu Chen nodded, reached out and pressed the switch of the microphone.

He organized a sentence in his mind, and then said: "I won't say more about work. I believe everyone will be able to complete it well. I'll talk about the goal I expect to achieve here!"

Lu Chen looked around, glanced at the faces of department managers and supervisors one by one, and said in a deep voice: "when Xiaoao Jianghu was turned on, a reporter once asked me what I expected at the box office of the film..."

"My answer is 1 billion to 1.5 billion!"

Hearing the two figures spoken by Lu Chen, everyone looked a little subtle.

At that time, Lu Chen said that "Xiaoao Jianghu" could have a box office of more than one billion, and most people still believed it, because Lu Chen's first work "ghost of a beautiful woman" had a box office of more than one billion in China, and "Xiaoao Jianghu" was also a popular IP adapted film. With the participation of several celebrities, there was no reason that the box office would be inferior to the previous work.

But now I'm afraid many people don't think so, because there are bloody examples such as "young people in the Jianghu", it is difficult to make people have full confidence in "Xiaoao Jianghu", which is delayed to the national day.

"Young Jianghu trip" is also a popular IP, large investment and production, luxury star lineup, and huge publicity. As a result, the cost has not been recovered. As for the later "new seven heroes and five righteousness" and "Jianghu prodigal son", it is even worse.

The box office defeat of the new seven heroes and five righteousness even dragged down the parent company of Dadi film, and the share price fell by a stop!

The summer file that tore the hearts and lungs of several major film companies has just passed. Is it possible for Lu Chen's original bold words to be realized? Seriously, everyone has no bottom, and even subconsciously feels that it's better to be cautious.

For example, the breakeven profit of 500 million to 700 million box office should be more realistic.

Lu Chen looked at the look of these department managers and supervisors and was as clear as fire about their mind and thought.

He tapped on the conference table with his finger and said, "now, I still adhere to the same box office forecast and ask the company to unify its publicity!"

A department manager couldn't help asking, "Mr. Lu, do you mean that we should stick to the box office forecast of 1-1.5 billion for Xiaoao Jianghu in terms of external publicity?"

In his opinion, Lu Chen's request is really unnecessary. Today is different from the past. In case the final box office results fail to meet expectations, isn't Lu Chen beating himself in the face?

It's normal to make a mistake for the first time. If you stick to your own opinion when the situation changes, it's easy to become a joke.

This will be a heavy blow to Chenfei media and Lu Chen!

However, Lu Chen's answer was very firm: "yes, because I have confidence in Xiaoao Jianghu. Sword out of Huashan has reached or even exceeded my expectations in terms of quality and effect!"

"So I believe that the box office of this film can fully achieve our goal, so we don't have to be timid in publicity and don't be affected by the failure of others."

The meeting room was extremely quiet. Only Lu Chen's sonorous and powerful voice echoed. His strong self-confidence infected everyone present!

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