Chapter 844

Beijing, Great Wall guild hall.

The Great Wall guild hall is a very special existence in the capital, which gathers more than half of the forces of the entertainment circle in China.

This guild hall is an early private club in China, but it is basically not open to the outside world. It adopts the invitation membership system. Only those who are invited are eligible to become members, and most of the invited parties are upper class people and celebrities in the entertainment, media and literary circles.

For those who are well-known in the entertainment circle in Beijing, the members of the Great Wall Club are proof of identity. The Great Wall Club is also an excellent place for their daily communication and entertainment.

The topics these people talk about are also inseparable from the current film and television entertainment.

"49.2 million..."

In an elegant room of the Great Wall guild hall, a group of people were tasting tea and chatting. Someone soon mentioned the first song of "Xiaoao Jianghu", which was released yesterday. Its box office performance on the first day inevitably aroused everyone's interest.

This group includes people at the helm of film companies, directors of entertainment brokerage companies, popular film and television stars, well-known freelance writers, and even executives in the IT industry.

Lu Shengda, general manager of Marriott pictures, was one of them. When he heard the other party talking about the first day's box office of Xiaoao Jianghu, his thick eyebrows couldn't help picking, and a haze flashed in his eyes.

As an insider and an upper class figure, Lu Shengda certainly knew that Xiaoao Jianghu was officially released yesterday, but he didn't want to pay attention to the film.

Because as a martial arts film, Xiaoao Jianghu is too easy to remind him of his major failure a few months ago.

Lu Shengda fully promoted the "young Jianghu trip" project, the first martial arts blockbuster in China. The production cost and publicity investment were nearly 300 million. Finally, the box office barely exceeded 400 million. He was basically hopeless to return to his capital, which made him lose face in the circle.

Although relying on the Marriott cinema, "young people in the Jianghu" does not lose much even if it loses money. Compared with the two films of the same type released later, the situation is much better, but it still poured cold water on the ambitious Lu Shengda.

The failure of the film has affected his authority in Marriott film industry, which has not fully recovered. It is also an untouchable scar in his heart.

However, Lu Shengda can't stop others' discussion no matter how reluctant he is. After all, talking about the current film, "Xiaoao Jianghu" is absolutely unavoidable. I don't know how many people in the industry are staring at it.

"Less than 50 million?"

The young man sitting next to Lu Shengda sneered: "it's good that Chenfei media can recover the cost. If I'm Lu Chen, I'll interrupt the shooting of the next two films, otherwise the more I shoot, the more I lose!"

The young man is CEO of a new media company. He and Lu Shengda are world friends. The two sides have a deep cooperative relationship. He knows what Lu Shengda is thinking at this moment.

For a domestic film, the box office of nearly 50 million on the first day is very good, but "Xiaoao Jianghu" has invested hundreds of millions and lost tens of millions of publicity. Coupled with the appeal of many superstars such as Lu Chen, it is not too much to say that such achievements are failures.

The box office on the first day of "young people's trip to the Jianghu" was more than 100 million. As a result, there was a steep fall behind. "Xiaoao Jianghu" didn't even have half of "young people's trip to the Jianghu". It's strange that it can succeed!

Lu Shengda felt relieved and thought that what the other party said was very reasonable. They were all martial arts films. There was an example of "young people in the Jianghu". How can "Xiaoao Jianghu" reverse the market?

The first day box office of 49.2 million is the best proof!

Immediately someone echoed: "yes, the opponent of Xiaoao Jianghu is an action blockbuster of superstar film industry. I think Lu Chen will have a big fight this time. I heard that the total budget he formulated for the shooting of Xiaoao trilogy is 500 million, and most of the funds come from Chenfei media."

Basically, all the people present here are insiders and well-informed people. They have a considerable understanding of the situation of Xiaoao Jianghu and are naturally right to talk.

Lu Shengda sighed: "the theme of martial arts is really not good. Even I was fooled. Now I think it was too impulsive at that time. I thought it could create a new type of domestic films. How could innovation be so simple..."

He has exposed his ugliness, but with the backing of "Xiaoao Jianghu", he doesn't have much pressure to laugh at himself, and even feels lucky - at least "young Jianghu" doesn't lose too much.

"Yeah, yeah..."

Everyone nodded and talked about the current domestic films. There are three main types of popular films, youth idol films, comedies and IP derivative films.

Martial arts films can also be classified into the category of IP derivative films. Several films are based on martial arts novels, but they certainly belong to the type of new themes, which is relatively risky.

The road of innovation has never been easy. Even Hollywood will never easily try new types of themes, especially blockbusters with high investment.

For example, the action blockbuster ace agent just released is a product of Hollywood's entertainment assembly line. The most typical popcorn film easily crushed Xiaoao Jianghu at the box office.

"Xiaoao Jianghu" is released in the National Day file with relatively less fierce competition, so it is impossible to avoid the impact from Hollywood films, and the failure is almost predictable.

"No one can succeed forever..."

The young CEO of the new media company said: "Lu Chen's invincible myth should also be punctured. I just hope he doesn't lose too badly this time. After all, his talent is still excellent."

Anyone can hear the gloating in his tone, and those who know the inside know that the new media company once wanted to cooperate with Chenfei media, but the latter refused, so... Everyone knows.

But he also said what many people thought, and several of them showed understanding smiles.

Yes, no one can succeed forever, and Lu Chen is no exception!

At this time, someone asked, "speaking of which of you has seen this film?"

Yajian Leighton was silent and everyone looked at each other.

There are many small circles in the pan entertainment circle. Their circle is different from that of Chenfei media, so no one has attended the premiere of "Xiaoao Jianghu" and didn't go to the cinema yesterday.

It was more or less embarrassing, but soon someone turned the topic aside and made the atmosphere lively again.

In fact, it doesn't matter whether you watch it or not. Can this film turn the world upside down?

Lu Shengda didn't believe it, nor did everyone.

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