Chapter 845

On October 1, the first song of Xiaoao Jianghu, sword out of Huashan, was released nationwide, with a box office of 49.2 million on the first day.

This box office result did not cause much response in the industry, because the pre-sale of Xiaoao Jianghu was almost 50 million, and it was normal for the box office to be around 50 million on the first day, which was not worth making a fuss.

Many people are watching coldly to see whether Xiaoao Jianghu can earn back the investment cost under the strong impact of ACE agent and whether it will become Lu Chen's first failed work.

On October 2, the box office of Xiaoao Jianghu was 57.72 million, an increase of more than 8 million, and the total box office exceeded 100 million.

"Ace agent" rose at the same time, and the box office of 77 million still pressed "Xiaoao Jianghu" to death.

A domestic blockbuster and a Hollywood blockbuster basically dominate this year's national day. Several other domestic films released in the same period can only eat leftovers and have little competitiveness at all.

In today's film market, large production and large investment are the norm. The production cost of domestic films often exceeds 100 million, most of which are eaten by the actors' pay. Small cost films are basically difficult to make a start, and the occasional exceptions can only be attributed to miracles.

For example, Xiaoao Jianghu has invested nearly 150 million, publicized about 50 million, and the total cost is more than 200 million. It is regarded as a medium-level in domestic blockbusters. In recent years, large-scale productions of 400 million to 500 million can be found everywhere.

But compared with the ace agent, that's nothing.

Therefore, although several domestic blockbusters beat Hollywood blockbusters at the domestic box office and even once occupied the top of the box office list, on the whole, in the face of the impact of Hollywood blockbusters, the disadvantages of domestic blockbusters are not as big as they were ten years ago, and they are still at a disadvantage.

This is an important reason why many people in the film industry are not optimistic about "Xiaoao Jianghu". In their opinion, martial arts films are not much different from action films in terms of types. It's just different age backgrounds. How can they compete with Hollywood's special effects production?

Some people assert that when Lu Chen and several other starring fans' box office consumption is clean, "Xiaoao Jianghu" is bound to face a big jump in the box office, and it is lucky to recover the cost.

However, the reality has slapped all those who sing down "Xiaoao Jianghu". On the third day of the National Day holiday, the box office of "Xiaoao Jianghu" soared to 75 million +, and the increase was astonishing.

In sharp contrast, the "ace agent" fell to 52.28 million. The two films were reversed today and yesterday, which simply shocked countless eyeballs in the circle!

"Xiaoao Jianghu" completed a beautiful counter attack. When the film arrangement lagged behind the opponent, the box office crushed "ace agent" in turn.

In just three days, many people don't understand. While looking for answers through various channels, they also buy tickets to enter the film. They want to see for themselves what kind of magic the film has. The one-day box office can actually grow against the trend.

"Must have bought the box office!"

In the general manager's office of Marriott pictures, Lu Shengda, sitting in the boss's chair, slapped the mouse in his hand and said angrily, "people today specialize in these crooked ways. In this way, the atmosphere in the circle is corrupted by them!"

Buying box office has long been an open secret and even hidden rule in the film industry, and it has a long history. Now it's getting bigger and bigger.

In order to increase their performance and win the title of box office champion, some film companies pay at all costs to increase the box office, which can be described as a hundred means.

Many netizens have found that the midnight show of some films is often full, with a attendance rate of 100%, and there are few seats left when the audience buys tickets. As a result, after entering the site, they found that they rented the show, and no one else came in at the end.

Some insiders have publicly said that none of the domestic films that broke 100 million on the first day did not buy the box office, and some even spent $56 million to achieve the goal of breaking 100 million. Moreover, buying the box office has already become a complete gray industrial chain, and the actual cost is not too high.

The most typical example is that in 15 years, the box office of a domestic film reached 2.7 billion, creating the highest domestic box office record, causing a great sensation and being publicized by everyone.

But in fact, the real box office of the film is only half at most. It not only buys the box office, but also steals the box office. It is frequently revealed that it is as stable as Mount Tai, relying on the strong backstage of the producer.

Although the relevant departments have cracked down on these bad phenomena, the focus of the crackdown is more on stealing the box office and basically turning a blind eye to buying the box office.

Therefore, when Lu Shengda saw that the one-day box office of "Xiaoao Jianghu" actually exceeded that of "ace agent", his first idea was that Chenfei media bought the box office, otherwise it would be impossible.

The assistant standing next to him looked at his boss and was quite speechless.

Manager Lu angrily scolded others for their evil ways. At the beginning, Marriott film bought 45 million box office on the first day of its painting, otherwise it couldn't break 100 million. The next day, he bought 25 million, which added up to 70 million box office!

Of course, he make complaints about it. "Yes, he must have bought the box office."

Lu Shengda angrily picked up his mobile phone and made several calls in a row.

"Lao Zhu, I'm Lu Shengda. I want to ask you something..."

"President Gao? I'm Lu Shengda of Marriott..."

"Let me ask you something..."

It took him more than half an hour to throw his hot mobile phone on the table. His face was so gloomy that he seemed to squeeze out water, which reduced the air pressure in the office.

The assistant looked at his nose, nose and heart. He didn't even dare to take a breath for fear of suffering from fish in the pond.

From Lu Shengda's conversation with others just now, he heard the clue that Chenfei media didn't buy box office for Xiaoao Jianghu, that is to say, the box office performance of Xiaoao Jianghu is completely real and not mixed with water!

This is really incredible. Such an amazing trend means that in the next few days, "Xiaoao Jianghu" will have a big box office explosion. There is no problem in recovering costs, and it can even achieve substantial profits.

Compared with the failure of Marriott film in the young Jianghu, Lu Shengda's mood at this moment can be imagined.

What the assistant didn't know was that what really embarrassed Lu Shengda was his ridicule of Lu Chen, Chenfei media and Xiaoao Jianghu in the Great Wall hall a few days ago.

Now he wants to laugh at others, but he turns himself into a joke!

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