After some greetings, Li Feng asked Bill to leave first to be busy, but he called Li Shanquan to sit with him. Generally speaking, a Chinese face may make Chen Qitai more comfortable, Li Feng thought.
"President Chen, Baozi is developing very well in China now. It can be said that it has occupied the leading position in China's high-end clothing market. In the future, we should strengthen cooperation." Li Feng smiled and exclaimed.
"Thank you. At present, Baozi is indeed developing well in China. Unfortunately, we are still a little worse in the mainstream market of European and American luxury industry. Naturally, we also hope to maintain friendship with Mr. Li's company and even further cooperation."
"This is what I want to see. As far as I know, you baozi also has the Chinese agency rights of many brands, including Armani. If we can cooperate, I don't mind cooperating with baozi in my luxury product series." Li Feng replied with a smile.
"Seriously?" Chen Qitai replied excitedly.
"Ha ha... Naturally, but I have a new proposal here. I wonder if President Chen is interested in listening?" Li Feng laughed and joked back.
"Oh... In today's global business community, who doesn't know that Li Sheng has the most investment vision and a pair of eyes that can see through the future? I'm naturally all ears to Li Sheng's proposal. Please say!" Chen Qitai immediately calmed down and then smiled and complimented.
"Hehe... Since that's the case, let me talk about the brand baozi first."
"Please!"
“…”
……
"At present, it seems that baozi is developing well, but to be realistic, Baozi has barely entered the second-class brand in Europe and America, and may even not reach the second-class brand.
In China, because of the domestic economy, the current baozi is due to factors such as price, plus baozi's natural elements from Europe and America. It has developed very well in China. Chinese white-collar workers have found that baozi is a luxury very suitable for them.
However, we all believe that China's economic development, according to the current annual economic growth rate of 7-10%, if we maintain such economic growth, we can predict that in 20 years, China's economic aggregate may become a heavyweight in the world, and people's living standards continue to improve.
Under such circumstances, those top luxury brands in Europe and America will give up the markets with a population of more than 1 billion. Obviously, they will not. At least the current top brands in Europe and America have set up branches in China.
I believe that with the influx of top brands in Europe and America, the competition in China's luxury market will be very fierce, and baozi may also face the same situation in Europe and America.
We all say that good and excellent enterprises always have a long-term vision and will consider the future market. Do you think what I said is reasonable, President Chen? " Li Feng asked with a smile.
"Of course, this may be what Li Sheng said, but at least in 10 years, I want to wait until then, I believe baozi has a firm foothold in China." Chen Qitai replied confidently.
"Yes, I can't see. I specially transferred some analysis reports. For China's domestic luxury industry, Baozi still maintains an ultra-high position in the white-collar class, but at the top class, look at those rich people, who are beginning to choose top luxury brands, such as Gucci, Armani, LV and so on. I believe with the development of China's economy, This class will continue to expand. In the end, it may be difficult to keep baozi's position. " Li Feng smiled and handed him an analysis report.
"Li Sheng, our company also has such an analysis report, so I won't read it." Chen Qitai replied with a smile again.
……
"OK, let's talk about the weakness of baozi. The first point is the sign of baozi's' fake foreign brand '. Perhaps President Chen will be unhappy to say so, but to be realistic, at least for most people in China, European and American brands are much louder than Chinese brands.
In fact, in my opinion, your Chen family's move of baozi headquarters to Xiamen is really a less brilliant development model. Maybe your Chen family can temporarily get the support of the Chinese government and discount the banner of national brands and luxury goods. However, at least for now, the high-end luxury goods market in China is still too small.
You moved your headquarters to Huaxia. Although the design department is still in Europe, for most people in Europe and America, your company has become a Chinese funded company. It is difficult for you to develop in the European and American market. I think you should already feel this.
A brand that used to be OK in Europe and America has fallen into the third tier in the ranks of luxury goods in Europe and America. In terms of global market expansion, Baozi is actually going downhill, but because the Chinese market is supporting, Baozi looks bright today.
Although you have occupied the Chinese market in the short term, at a certain stage, the Chinese economy will be better and the number of the rich class will be more and more. At that time, they want to enjoy it better.
At a time when most people in China are still in touch with few luxury brands, Baozi is pretty good, but at a certain stage, after seeing the top luxury brands all over the world, Baozi is obviously a brand that will be abandoned by these top affluent people. "
"I think Li Sheng said so much. There must be some solution?" Hearing Li Feng's long speech on baozi, Chen Qitai understood that Li Feng would not be so kind to help himself analyze baozi's development. Obviously, there is a purpose.
......
"I won't hide it from you. I think you must know something about the fashion luxury group I established, including Gucci, Saint Laurent, spring department store, etc., which have been included in the group's product line. Now I like baozi. I want to include baozi in my group. I don't know whether President Dao Chen is interested?" Li Feng asked with a smile.
"Li Sheng, I'm sorry. Baozi is the crystallization of the efforts of our two generations. From helping baozi do OEM at the beginning to purchasing baozi at the end, I think Li Sheng should understand the hardships. For the time being, we have no idea of selling baozi." Chen Qitai replied with a little excitement.
"Mr. Chen, don't get too excited. When I finish, you can think about it. I don't mean to force buying and selling. I have always advocated the win-win situation of Huaxia. Such cooperation can last, can't it?"
"I'm sorry, Li Sheng, we won't sell baozi, but I'd like to hear what you said."
"Hehe... OK, I'll just talk about it. You can also listen to the story."
"First of all, after being incorporated into the company, Baozi will completely get rid of the signboard of" fake foreign brand ", which is very favorable for baozi's current development and future development. For China, Baozi's current development is good, and Europe and the United States will completely open the market.
I think you should understand that the original Baozi and the famous white No. 10 shirt completely opened the door to the European and American fashion industry and became a European and American fashion brand. At that time, the top stars in Europe and America would wear baozi.
Unfortunately, since Chen's acquisition of baozi, although it has developed well in China, it has been slow in Europe and America. I think you should understand the truth. The hidden discrimination has always existed. I think we can't deny this. "
"That's true..."
......
"Hehe... You are pretty good. Fortunately, this era is good. China is slowly rising. At that time, the founder of baozi was a person who enjoyed life and did not discriminate. This gave you a chance to get baozi.
Otherwise, with the Chinese background, if baozi wants to enter such a top threshold in the fashion circle, the difficulties will not be mentioned. At least for now, the Chinese don't have any status in the fashion circle.
After baozi is incorporated into the group, these obstacles will not exist. After relying on the group, Baozi's development can be expected. We have the top design team in Europe and America. I think the team led by Tom Ford, the fashion golden boy, represents the fashion symbols in the world. "
"Now that you have the first point, you should have the second?"
"Ha ha... Naturally, let me talk slowly."
“…”