Chapter 767

"First, it has solved the most important brand status problem of baozi. In your hands, Baozi will never get rid of the title of" fake foreign brand ", and baozi will always be a second-class and third-class brand in Europe. It may be a new opportunity for me.

Second, let's talk about the spring department store. I heard that you have made plans for the development of China's "Paris spring". In my opinion, the positioning of China's Spring Department Store is to start from the top tier cities.

With the help of Paris spring, the top fashion luxury jewelry retail platform in Europe, Baozi will slowly work with the top brands in Europe and America, so that everyone in China can slowly understand and agree. Baozi is a brand comparable to the top brands in Europe and America.

The same is true in Europe and America. In those most important cities, we will develop the brand of spring department store, and baozi will enter the Spring Department Store Shopping Center, which is obvious for baozi's development.

Moreover, I hope spring department store can occupy the position of major shareholder in major authorized retail, not just a brand authorization. We can stage by stage, such as the strategy of focusing on direct investment in first tier cities and brand authorization in second and third tier cities. Only in this way can we truly occupy the leading position in the retail industry.

However, for spring department store, it needs huge funds to develop such a huge plan. Obviously, neither you baozi nor the Pinot family in France have such strength, and I have such strength to support such a plan.

Both production and retail will be involved, which is very important for the group itself. Moreover, the group itself is not only in the fashion and luxury industry, such as top wine, etc. I have corresponding development plans.

After I investigated the cooperation between spring department store and you, I established the "Paris spring" Huaxia company in Xiangjiang. It is said that you also want to start from Mordor, but it seems to be a model of renting real estate in shopping centers. The most important thing is that you lack funds. " Li Feng joked with a smile.

For Li Feng's last ridicule, Kenneth Chan is not a rare old face.

……

Indeed, although the development of second and third tier cities is the result of Paris spring Huaxia company in the future, at the beginning of planning, it actually started from the first tier cities, and the first "Paris spring" started from magic capital.

Unfortunately, finally, because of the lease problem, Chen Qitai realized that renting commercial real estate is still unreliable. It is best to develop a commercial shopping center by himself.

Obviously, if you want to own your own shopping center real estate projects, especially in those first tier top cities, you need a huge investment. With the strength of Chen Qitai family, you still can't support such a big situation.

Chen Qitai also knows that top luxury goods have a firm foothold in first tier cities, which is the reason to develop towards second and third tier cities. Unfortunately, he had to bow to reality. Later, Baozi's own shopping center was dominated by second and third tier cities.

Although many Paris spring shopping centers have been established in all parts of China, they are of little value. After all, there are few shopping centers in prosperous areas of prosperous cities, so the market value is naturally small. In the end, it seems to be the result of being acquired by a retail group in China.

Before the new century, the strength of both the baozi Chen Qitai family and the Pinot family of spring department store are too small. Although spring department store has a strong reputation in Europe, it is only a few retailers in Paris. Most of the rest around the world are authorized brands, and most of them only earn a brand authorization fee.

Later Pinot family sold Spring Department Stores for only 1 billion euros. It can be imagined that there are few spring department stores that really belong to Pinot family.

......

You see, from the brand development, joining the group is really a great deal of harm, of course, for your family, perhaps the future development of the enterprise is not you has the final say, it is a weakness of your family.

However, we should also look at the problem from another perspective. I think if this luxury Empire develops into the world's largest luxury group in the future, and if you Chen family can become the behind the scenes major shareholder of the group and a member of the group's board of directors.

I think it should not be inferior to your simple development of baozi, whether from wealth or industry voice. " Li Feng certainly smiled at Chen Qitai.

"Ha ha... Li Sheng, I admire your ambition. I think you have great expectations for the century other shore shahua group. Naturally, I also look forward to Li Sheng's vision.

However, I think you want to buy baozi. I can make a direct statement here. It's impossible. My family won't agree. "

"Ha ha... President Chen, it seems that you still understand what I mean. Maybe we can follow the spring department store in France, that is, merger or cash plus shares;

In addition, I can give you a promise. First, President Chen or his brothers can become the group's global vice president and President of the Asia Pacific region, and be fully responsible for the Asia Pacific business. " Li Feng smiled and threw a weight again.

"Sorry, I can't make a decision."

"OK, that's all for today, but I think President Chen should be able to see my determination and sincerity." Li Feng replied positively.

"Understand..."

“…”

......

Speaking of this, in fact, Li Feng feels that Chen Qitai is still a little excited. What he says is that his family will not agree, rather than his own direct refusal. Obviously, Li Feng's problems, solutions and future development have been recognized in his heart.

Naturally, the most important point is interest. Although the Chen family will lose the control of baozi, it is the so-called icing on the cake rather than providing charcoal in the snow. Now Li Feng's luxury empire is expanding in the early stage. If baozi can enter it now and merge directly to become the shareholder of the enterprise.

Although it is impossible to master major shareholders, as Li Feng said, if Li Feng achieves his vision and becomes one of the world's largest luxury groups, his family's shares will be truly valuable.

My family has immigrated to Canada. Having such a background is very helpful for the family's foothold in Europe and America. In particular, I can get in touch with Li Feng, a man of Chinese descent who is in the United States and the global political and business circles. There are too many benefits.

"Third, the ability of brand publicity. I don't think I need to say more. My company has the world's largest brokerage company and the global media group behind me. I don't need to say more about its advantages in brand publicity.

In short, I really can't think of the reason why you quit except that you Chen family lost the controlling stake of baozi. In fact, this is a very good opportunity for you Chen family. " Li Feng finally said with a pun.

In Li Feng's opinion, he does give others an opportunity to catch up with himself. Of course, he also has a brand they need. It can be regarded as an opportunity to stay in and step into the upper class in Europe and America. He is not afraid that others say he is so proud and charming.

......

This contact with Chen Qitai can be regarded as Li Feng's basic idea of baozi in his heart, and he knows that his spring department store owns nearly half of the shares of Huaxia's "Paris spring". In fact, there are still great opportunities to meet his imagination. After all, he has a good foundation for cooperation.