Chapter 883

Yingying's tea and milk tea have occupied a place in the market and have achieved the expected effect for the time being. There is no need to rush to develop new products, let alone invest tens of millions. It's really a panic to have money to burn.

"What do you mean? This drink must be dead in the womb? My hard work and investment are in vain? Why, stop R & D and promotion now? Ten million dozen water drifts? "

Wang Yuying's unconvinced stubborn temper made another mistake, and Shen Dapeng could only carefully explain, "I didn't say it must be no good, but the tastes are similar and the functions are the same. There is really no selling point in the eyes of consumers."

Countless failure cases of Lehu and Qili in previous lives have proved that most of them ended up in the tragedy of weak follow-up if they wanted to seize the market with red bull, the boss of functional drinks.

The main reason is that no matter which beverage leader re develops functional drinks, the taste is almost the same as that of Red Bull. On the premise that Red Bull has firmly occupied the consumer market and consumer taste habits, who can compare with its painstaking operation for more than ten years?

Even now in 2003, Red Bull has entered the domestic market for seven or eight years. Although Wang Yuying set foot a few years earlier than those beverage leaders in previous generations, the same taste and function have no competitive advantage. If the main food factory wants to promote new drinks, it must use the brand of Yingying.

Yingying is the first step in the beverage industry by relying on tea. Even if she invests another 10 million and employs foreign R & D personnel, the food factory will still be at the disadvantage of being completely suppressed compared with red bull, a wholly-owned R & D company of functional drinks.

"There is no selling point, so you should think of a selling point quickly. Aren't you the most clever? Usually blinking is all crooked. How can you only say no at a real moment? "

"Hehe, when am I all crooked? In front of my friend, you can't blame me! If there is a problem, there must be a solution, but you have to give me time to think about it slowly! I really can't find a star to speak for. Coupled with Yingying's temporary market and reputation, at least I won't lose money. "

Although Shen Dapeng can't figure out how much money the food factory can make in the beverage industry, he can be sure that the beverage industry is among the top ten profiteering industries in China. Otherwise, the leader of the domestic beverage industry will not be repeatedly evaluated by the outside world, with a market value of more than 100 billion, let alone the rumor that his boss will have a reserve of 10 billion.

"Just don't lose money? It's not like your character? " Wang Yuying glanced at Shen Dapeng sarcastically.

"Cough... I said it casually at that time. Can't you blame me for everything? Anyone who does business can earn and lose. It's impossible for a company as big as yours to make money on every investment. Besides, you believe me when I'm an unemployed vagrant. How can I be a boss? "

Shen Dapeng still took into account the issue of identity and half joked off the topic.

"You, how nice of you to say these words, scoundrel! You can think of the worst way. The star endorsement and brand effect are not challenging at all. Is there any strength in the new product? "

Wang Yuying understands the reasons. She doesn't want to be a person who breaks down the stage and breaks her mouth. Moreover, Shen Dapeng insists repeatedly. She doesn't want to destroy the stable cooperative relationship between them in the eyes of outsiders.

"Beautiful sister, in fact, it's good to drink. If you can try to lighten the taste and don't prick your mouth too much, you may enter the market. You can really break your wrist with red bull and grab some markets."

Now in this situation, Tang Wei can gently look at things for the good. It doesn't mean that he is stupid, but he lives simply. He hasn't tasted the hardships of life since childhood and doesn't know how to make money.

"Alas! After the new year, push it in the province to see how the market responds. It's really not good... You can only ask stars to speak for it. You have to find young people who like handsome men and beautiful women, and then catch the opportunity. "

Now, Wang Yuying also blames herself. She shouldn't take Shen Dapeng's words too seriously. Shen Dapeng personally said that he wanted to add new products to make functional drinks, but he really didn't force the factory to do it. She shouldn't take the initiative to develop new products. Even if she doesn't move according to the army, she won't be embarrassed now.

With an investment of more than 10 million yuan, a separate production line and high-end technical talents, such a perfect combination, the project of only making one drink has not been done well, which is too big a blow to Wang Yuying.

You know, for Shen Dapeng's newly established laboratory and material recycling company in Beijing, she has given a total of $5 million in start-up funds. Moreover, she occasionally calls sun dafaozi to talk about the company in Beijing. It seems that Shen Dapeng and them are still doing a good job. If she invests in tens of millions of projects, wouldn't she be compared.

"Maybe... Things are not as bad as you think."

Jason, who was silent for a long time, said, "we call energy drinks. They were on the market a few years ago. Red Bull, Rockstar and Monster Energy... Each of them occupies a relatively good market and is very popular."

"Foreign functional drinks? I really don't understand this! "

Shen Dapeng became curious again. He knew the competition process of several major domestic functional drinks and personally experienced the disastrous defeat of several major brands by red bull, but he really didn't know the foreign functional drinks.

After all, Red Bull accounts for more than half of the domestic functional beverage market, and it is difficult for domestic beverage leaders to occupy a place. It is even more difficult for foreign brands to participate.

"Rockstar and Red Bull... Are what you call red bull. These two brands appeared almost at the same time. Rockstar was a little later, but with large quantities, completely different formulas and super many flavors, it soon sold as well as red bull.

Monster Energy is a new product just launched by Hansen company. It tastes very similar to red bull and its weight is not as good as Rockstar, but it has a very coll packaging and is also very popular. By the way, the drink you just produced is very similar to the classic version of monster. It is rich! "

Jason is a very typical man of science and technology, and he is also the most representative software engineer among men of science and technology. He works overtime, stays up late and refreshes himself. Coffee is the best spiritual object, and functional drinks can also be regarded as a good choice, so it is normal to know something about it.

"Yes, we don't have a foreigner... Er, little foreign brother, Red Bull is originally a foreign product. It has only entered the domestic market in recent years. Jason knows so much. Listen to him."

Wang Yuying is rarely flattering and rarely calls others "little brother". As soon as she hears that Jason talks about several foreign brands, all of which are English names, it naturally looks more high-end. Moreover, if she can sell them abroad and be accepted by software engineers, her reputation will certainly be good.