Chapter 884

"It's nothing to call me a foreigner. We also call foreigners in the United States. Maybe everyone will feel hostile and offensive, but the good and bad people are always balanced. Whether it is hostile depends on people's understanding."

Jason's words are vague, and his tone is a little helpless. However, Shen Dapeng can understand that although people are not born equal, they are never born hostile to each other. They are all "self righteous" outlook on life and values that grow up with the environment and education.

For example, in the past, the network world was unusually developed, which not only brought convenience and quickness to people, but also created a gap between people in different regions, which is black.

For example, a person who has never been to Sichuan Province will boast on the Internet when he hears a word or phrase from the nearby population. The people in Sichuan Province are 1.6 meters tall, thin and small.

As everyone knows, in the national defense war of that year, the Sichuan government sent 3 million troops and killed and injured more than 600000. How heroic, heroic and intense? A boy who has never set foot on the land of Sichuan Province, but just travels in the online world, why should he curse the territory and walls built by his ancestors with their flesh and blood?

People live forever, plants fall! Pathetique has been alive for decades. Even though he is afraid of being born and unequal, even if his circumstances are very different, the minimum respect for others still needs to be. A few words, such as "hello", "thank you" and "you're welcome", can bring harmony between people. Isn't it worth it?

"Jason, you happen to know something about energy drinks. Would you like to help?"

Shen Dapeng doesn't know much about functional drinks in his mind. He is still in the period of competition among several major domestic brands, and knows little about foreign brands.

The major domestic brands are in an irreversible decline in the competition with red bull, which shows that similar formulas, tastes and concepts are not enough to gain a foothold in the functional beverage market.

Just listening to Jason's tone, it seems that several brands can compete with red bull in the functional beverage consumption market in the United States. There must be something unique that domestic brands have not understood.

"Soryy, I don't know very well, but when staying up late to write code and program, we often need refreshing drinks. Coffee, red bull, Rockstar and monster are our favorite and acceptable to most people.

Needless to say, Red Bull is the most popular energy drink in the existing market, followed by Rockstar. It has the same price, double weight and more than a dozen flavors. It is mainly different from red bull in formula and taste, as well as your traditional Chinese medicine formula and taste.

As for monster... It's also a variety of flavors. Cool packaging, coupled with Hansen's brand reputation, can also occupy a fairly good market share. I don't understand the others. Er, and... Their packaging is not plastic bottles, but metal cans. Although I don't understand the reason, it looks at least high-grade. "

Although Jason is handsome and capable, he is still a typical man of science and technology. It is difficult to observe and experience things outside of work. It is not easy to understand and express so many views.

Tang Wei continued to taste the trial clothes he thought he was satisfied with, but Shen Dapeng and Wang Yuying fell into a brief silence. Wang Yuying lived in the present, so her vision was limited and she could only imitate successful products according to her inherent ideas.

Shen Dapeng's thinking is still stuck in the tragedy of several major beverage brands and red bull's failure to compete because he has not been abroad. In addition, he did not think that Wang Yuying would invest tens of millions in the research and development of functional drinks. Therefore, he did not have too much consideration and planning, which led to his powerlessness.

Now I hear that Jason looks at problems from a more distant foreign market. Shen Dapeng's brain cells suddenly become flexible. Even if other people's successful methods can't be copied intact, they will always have advantages worth learning from.

In previous generations, several major beverage brands competed with red bull for the market and failed in a few years. There may be a reason why they entered the market too late. However, on the premise of similar tastes and the same ideas, it is not difficult to predict failure. What's more, big companies in the United States have to pay attention to "the same price and double weight". Why can't the domestic market try?

Jason is not a talented person in the food industry. He can point out the problem thoroughly in just a few words. It seems that domestic talents still have relative limitations. Even if Wang Yuying employs relatively high-end talents, their thinking and vision are limited to China. If enterprises want to seek greater prospects and development, they are bound to integrate with high-end talents.

Shen Dapeng even secretly congratulated himself that he had met mark and Jason through Qu Yina. Even if Mark was not the leader in the laboratory in the United States and Jason was not the leader in the mobile phone system software development team, they were in a higher position from the beginning, and the starting point was better than domestic college talents.

"Sister Wang, do you hear me? My friend has explained the solution clearly. With more tastes, more weight, more cool packaging, and Yingying's reputation and market share, if you can find a few stars to speak for, it may be another best-selling new product. "

Shen Dapeng is also very clear that these problems are simple to say, but it is not easy to realize them one by one. A taste and formula similar to Red Bull cost tens of millions of investment. If you want to get more than ten or twenty special flavors, you can do it overnight.

However, it is better to have a solution to the problem than to give up the innovation project. At the beginning, Yingying's tea was also from scratch. Although the taste is not different from that of the tea in the market, it is also better than that of the tea in the beverage market. With proper publicity and brand effect, it has achieved fairly good results.

At that time, food factories were born from scratch. They were not afraid of tigers. If they want to succeed, they must fight bravely. However, now the food factory has a good scale and stable sales volume. If they want to make new products, they must have at least 70% grasp, otherwise they might as well maintain the status quo.

Red Bull's best-selling leading product is just a canned red bull. It can also be the first in the world. If a product is the best, it can also stand at the peak and be proud of others.

This is also one of the reasons why Shen Dapeng has never been in a hurry to let the food factory produce new products. Another reason is that considering the problems of the existing production line of the food factory, the research and development of new products will not only cost capital and manpower, but also the new production line needs capital investment. At that time, whether the production capacity can supply the market demand is still a problem.

At the worst, if the market expansion of functional drinks fails, it will cost tens of millions of investment and time in the early stage; For the best, if the new functional drinks sell well, is the existing production line of the food factory enough to supply the market supply of tea, milk tea and food? Once the problem of out of stock occurs, how should we face it?