Chapter 141

Of course, this is only the second move.

Third move.

The third move Chen Yu didn't tell Zhang Jianming.

This move does not need the company. It only needs Chen Yu to move his finger.

"Well, Li Nan, you can get out the recommendation code."

"Brother Jian, you inform Wang Chang and ask them to contact major software developers, including those CD makers."

In fact, many people won't download it at this time.

Many CD manufacturers have collected a variety of software in the CD.

As long as you insert the CD, you can install all kinds of software in it.

"OK, we'll do it right away."

After the two left, Chen Yu opened Baidu.

Chen Yu opened google not to search for anything, but to enter the competitive ranking section of Baidu Enterprise Edition.

Competitive ranking is a commercial advertising scheme just launched by Baidu.

Users can promote your products online by keyword bidding ranking.

For example, if Chen Yu wants to promote navel orange.

You can add the word "navel orange" directly above the keyword.

When ordinary users search for navel oranges, Chen Yu's navel oranges rank first.

Of course, if you have to recharge.

Users click on your keyword link once, then Baidu will automatically deduct the expenses incurred.

Generally speaking, the minimum cost of a keyword click is 10 cents.

Of course, this is without bidding.

If most people want to set navel orange as the keyword, it depends on who gives more money.

However, Chen Yu did not use this competitive ranking to promote navel orange.

His navel orange has already been sold. There is no need for such promotion.

He wrote down such keywords as "instant messaging", "chat", "chat room", "friends"... On the promotion page.

yes.

Chen Yu, this is to advertise their YY.

Compared with the indiscriminate advertising mode of portal websites, google competitive ranking is undoubtedly much more accurate.

Because he searches according to keywords.

When users search these keywords, they are very likely to become your customers.

For example, if a customer searches for instant messaging, he needs to download an instant messaging tool.

When a customer searches the chat room, he just wants to chat... It can also be introduced into instant messaging.

ok

It's Chen Yu's nonsense.

He wouldn't operate so creatively.

Do you still need him to operate like this?

So he continued to write a keyword "QQ".

Then, link the "QQ" keyword to the YY download page.

Oh, what a shame.

But it's really exciting.

Chen Yu smiled and transferred 1 million yuan to his google account.

……

Baidu.

Since Baidu was founded in 1999, Baidu has developed for three years.

In these three years, Baidu has developed very well and has become the world's largest Chinese search engine.

However, this time is the same as most Internet enterprises.

Although they have developed to a certain scale, they are not particularly profitable.

Many enterprises do not know how to effectively convert traffic into money.

Baidu is also facing this situation.

At that time, google once thought about doing online games. At this time, online games are very popular. Anyone who enters online games can make money.

Later, this business was rejected by Li Yanhong. He proposed a business called "competitive ranking".

This service allows advertisers to pay for keywords to appear in search results.

But although this business looks good, it has caused internal controversy.

The biggest opponent is Xu Yong, the same founder of Baidu.

Xu Yong believes that Baidu should adhere to the principle of no evil like Google.

Such a business is too utilitarian.

However, Li Yanhong responded strongly in the board of directors. If he didn't launch this business, he would quit.

Finally, the bidding ranking business has been generated.

Although it is produced, most advertisers do not understand Internet keywords

Many people don't know how effective such keywords can bring.

They like the kind that can be seen and touched. It's like hanging pictures on websites and advertising on TV.

On this day, Li Yanhong came to the bidding ranking office.

For this business, Li Yanhong set up a separate department.

"Wang Xiao, how many people have participated in our bidding ranking these days?"

"There were some participants, but the amount was not large. Many customers just tried to participate, and then they didn't use it."

"If the keyword scale does not reach a certain level, the effect will not be particularly good. You should persuade these customers more."

"We have actions in this regard, but most customers say they can't come up with hundreds of thousands until they see the effect."

Li Yanhong frowned: "in this way, in order to promote our business, we can let them try it for free for a week. After a week, if we think the effect is good, we will charge again."

"Yes, Mr. Li."

Wang Xiao is the first batch of interns in Baidu.

At that time, he studied at Beishi University of Posts and telecommunications and later entered Baidu.

At this time, he is the head of Baidu bidding ranking marketing department.

"Eh, Mr. Li, Mr. Li, we have received a big order."

While preparing to communicate with customers, Wang Xiao suddenly saw a large order in the background.

"Big order, how much?"

"One million."

"RMB?"

"Yes."

"Let me see."

A million is not much.

But a million at a critical time is just timely rain.

Staring at the above data, Li Yanhong was a little excited: "has the finance confirmed the receipt?"

"There should be no problem. If there is no income, it is impossible to display the balance of 1 million. I'll call to confirm."

After a while, Wang Xiao confirmed in the internal phone: "Mr. Li, there is no problem. This is a real customer."

"Great."

Li Yanhong breathed a sigh of relief.

These days, he is really worried about competitive ranking.

With this large order of 1 million yuan, he could finally withstand the pressure of Xu Yong when the company held a meeting.

"By the way, what products do they promote?"

"It should be instant messaging."

After looking at the keywords put in by customers, Wang Xiao said: "Mr. Li, you see, the keywords put in by customers are instant messaging, chat, chat room, friends... And so on."

"Oh, no wonder they gave such a big list."

Li Yanhong said with a smile: "ICQ has sold a sky high price of 260 million US dollars in the United States. There are a lot of people who want to do instant messaging in China. However, QQ is still ahead for the time being."

"Mr. Li, there is another key word for this customer, which is difficult to do."

"What keyword?"

"Just now you said QQ."

Pointing to the keyword QQ on the screen, Wang smiled helplessly.

He understood why the customer would throw a $1 million bill.

"Mr. Li, is this business still connected?"

Things like this have exceeded Wang Xiao's processing authority.

Li Yanhong went up.

Carefully looking at the key words put by the customer, the heart was choppy for a moment.

This is really a difficult list for him.

Why doesn't he know what the customer's idea is?

For a moment, he was caught in a dilemma.

"Connect?"

"Or not?"

This is a problem.