Since he decided to advertise, Chen Yu thought of more orange and more advertising words before.
"Play games, drink more oranges."
At that time, it was to cooperate with the game publicity, so it used such advertising.
Subconsciously, Chen Yu is also going to use this as an advertisement.
However, Chen Yu shook his head behind him.
No, playing games is too simple. The Internet is not just playing games.
In the future, more and more people will surf the Internet. They have a lot to do.
surf the internet?
Chen Yu's words brightened his eyes.
Love the Internet, drink more orange.
Chen Yu was excited by the advertisement.
The Internet is undoubtedly much better than playing games, and it is easier to publicize.
Although there are only more than 30-40 million Internet users, this is only now.
In the future, the number of Internet users will reach 800 million or even break 1 billion, and basically everyone will surf the Internet.
At this time, although it seems that there are some niche people who use "love the Internet, drink more oranges", the market will be larger and larger in the future.
It can almost be said that as long as the advertising positioning is accurate, the growth of more oranges in the future will be bound with the growth of the number of people on the Internet.
The number of people who drink more oranges will increase as much as the number of people who surf the Internet increases.
This is a huge market.
At the same time, we haven't found this market with the Internet as the positioning.
Of course, this advertisement is not just for more oranges.
Since I love the Internet, the Internet can be connected with a series of businesses of Huanyu technology.
The most important thing is YY.
As long as YY's lens is added to the advertising film, I believe YY will have a very big explosion.
On this thought, Chen Yu suddenly figured it out.
If the advertisement goes down directly, the challenge on QQ can really be ignored.
That is, it not only solves the crisis of many oranges, but also perfectly solves the challenge of QQ.
Kill two birds with one stone. It's a good deal.
……
Tongyi group.
"Manager Hu, what's going on over there?"
"Mr. Hou, more oranges or not."
"Oh, are they ready to fight with us?"
"They should also have the strength to fight."
The last time the multi orange and multi brand Tongyi fresh orange was completed, Tongyi launched a new "xianle orange". Of course, it's just that the fresh orange has changed one more standard, or the original formula and original taste. Moreover, in order to seize the market for the first time, Tongyi Group paid a lot of money. First, it won the Golden advertising time of various satellite TV stations. I have to say that such advertising has achieved great results. Once xianle orange was launched, it has been loved by many citizens. At the same time, it also affected the game players who used to surf the Internet in Internet cafes.
However, they don't know how these game players are so hard-working. Although the sales volume of more oranges and more oranges has indeed decreased, the decline is too small.
"Don't underestimate Duocheng. Duocheng is not very good, but the Huanyu technology behind them is not simple."
When it comes to Huanyu technology, Hu Yuan is also changing color.
Before, he looked down on duochengduo, although he knew that the parent company behind it was Huanyu technology. But he didn't know about the Internet at that time. Even if he knew Huanyu technology, he didn't think about this Internet enterprise. However, the news that Huanyu technology was about to be listed in the United States directly knocked Hu Yuan down.
The profit of more than one billion a year is more than that of Tongyi.
After thinking about it, Hu Yuan said: "Mr. Hou, Huanyu technology is mainly engaged in the Internet, and more orange acquisitions are just incidental to them."
"What if they also spend money on TV advertising?"
"It's impossible. Even if they have money, they can't support a small beverage factory so vigorously."
Hu Yuan shook his head.
Quite a lot. The current duochengduo beverage factory is only worth 100 million, which is overestimated.
But now they have hit 100 million advertisements.
Huanyu technology can't afford to spend 100 million on more orange and more advertising.
However, when Hu Yuan finished, Hou Rongrong's assistant came in nervously: "President Hou, duochengduo contacted the major satellite TV stations and was ready to fight an advertising war with us."
"I..."
Hu Yuan opened his mouth and wanted to slap himself in the face.
……
Penguins.
"Pony, you are still powerful. At that time, if you hadn't firmly let our QQ game open, I'm afraid our current IP flow would decline even more."
"Now we are behind Huanyu technology."
"Well, there's no way."
Zeng Liqing had some embarrassment on her face.
Speaking of, their penguins were originally ahead of Huanyu technology, but unexpectedly, they were overtaken by Huanyu technology in less than a year.
"Yes, it's mainly because Huanyu technology makes more money from playing games, which makes them have the capital to make a fortune. However, our success is not bad. When we act as agents for several games, we will compete with Huanyu technology."
Speaking of it, Zeng Liqing despised Huanyu technology.
At first, if Huanyu technology did not cooperate with their triumphant cooperation, they would live like a year now.
"Triumph is almost stable. We have to focus on instant messaging."
Ma Huateng stressed.
"Pony, I have contacted several popular game providers over YY game."
"They promised to come?"
"Not yet, but don't worry. As long as we give them some more benefits, they will waver."
"Well, now we mainly pull game developers, not to mention making money, even if we lose money, we will pull them over."
"I see."
The founders of penguin know the importance of instant messaging.
"Is there any action on Huanyu technology?"
After thinking for a while, Ma Huateng was still worried about Huanyu technology. He was frightened by Huanyu technology. Although they also kept up with the open platform, he was afraid that if they dared to reduce the profit share, Huanyu technology would also decline. As long as Huanyu technology also holds the idea of not making money, penguins can't get any benefits. And not only can't they get it, they haven't got the strength to fight with Huanyu technology.
You know, they can't afford to fight for money.
"At present, Huanyu technology has not taken any action, and they have also modified the new cooperation terms to increase the original liquidated damages to 100 times. However, this only works for the game enterprises added later. For the previous game players, as long as we give high chips, they can't default."
"So they won't cut the profit share?"
"It shouldn't be, and it has been reported before that they want to go public in the United States. Since they want to go public, they have to make better financial statements. If they cut the profit share, it will affect their financial statements too much."
"That's true."
Ma Huateng breathed a sigh of relief.
"It's six o'clock. Let's get off work."
Ma Huateng is also tired these days. He doesn't plan to work overtime today.
"Back."
As soon as he got home, his wife Wang Danyu made Ma Huateng a cup of Tieguanyin.
"It's rare for you to go home so early."
"Alas, the company has been busy for a while."
"I know. Now that I'm home, don't think about the company. Have a cup of tea and watch TV."
After putting down the tea cup, Wang Shanyu transferred the TV to mango TV station.
Mango TV station is putting on a funny variety show. Watching TV occasionally can eliminate fatigue.
Ma Huateng and his wife first met through QQ. At that time, Ma Huateng said he was an engineer.
I just didn't expect that they walked together later.
It should be said that Ma Huateng is one of the earliest representatives of online love in China.
"Yes."
Ma Huateng listened to his wife and pressed his temple. He was not going to think about the company today.
"This variety show is very good."
"Yeah."
"It's funny."
"Watch it together."
Rare leisure, Ma Huateng watched TV with relish.
But mango TV is good at everything, but there are many advertisements.
I just watched it for more than ten minutes, but an advertisement jumped out.
[more C, more moisture, xianle orange, give you health and shine every day...]
"Advertising again."
Wang Danyu was a little depressed.
"It's all right. It's OK to look at the advertisements. Their advertisements are good."
"Well, I don't think so."
"You see, this unified advertising instills the value concept of xianle orange nutrition into users. When users buy xianle orange, they will think that I drink xianle orange more healthily."
"There's still such a thing."
Wang Danyu is full of worship for her husband Ma Huateng.
An advertisement can analyze so many reasons.
"What about this?"
"Which one?"
"That's it... If you like to surf the Internet, you can drink more oranges."