Chapter 266

"The core of chain enterprises is standardization. Only by formulating a strict standardization system can enterprises open their stores all over the world, so KFC and McDonald's... Can sweep the world. Excuse me, why can some western chain catering enterprises enter all over the country, but most of our Chinese food enterprises can't."

Today's course is fundamentals of economics.

After the lecturer "Li Ying" turned over and explained, he threw a question.

"Shen Yue, you answer this question."

"I don't think most Chinese food brands have developed a strict standardized process. At the same time, the tastes of the same dish produced by each Chinese chef are different. The more advanced chefs have their own characteristics. Forcing them into the same standard limits the level of these chefs. However, if Chinese food enterprises can formulate their own standards , Chinese food enterprises can also open chain stores all over the country. "

"That's a good answer. Some Chinese food enterprises have begun to go this way. For example, zhenkung Fu, Yonghe soybean milk, Daniang dumplings... Etc., but these chain brands still have many restrictions. For example, zhenkung Fu, although he has successfully formulated standardization, most of his dishes are steamed. Although the steamed taste is also good, not many people are satisfied with it I like to eat. But only steaming can control the heat, and the flavor can be maintained for a long time. Let's think again. Can he develop a chain brand in some ordinary restaurants? Or can he develop a hot pot brand in hot pot? "

After that, Li Ying added: "I know you will say that there are many hot pot brands, and some time-honored brands are indeed many, but in fact, the scale is not large, and the brand popularity is not particularly high. Not to mention compared with KFC and McDonald's, it can't be compared with real kung fu."

"Chen Yu, your family doesn't just open a hot pot shop. Tell me about it."

Yang Bin touched Chen Yu and said.

"Come on, you didn't see how business was a few days ago."

Chen Yu shook his head.

Although Chen Yu didn't want to answer, Li Ying ordered Chen Yu directly today: "the one in the middle answer."

Unlike high school and junior high school teachers, most university lecturers can call out students' names.

University lecturers are generally responsible for several classes. Sometimes they have to take big classes.

At most, they can know some people who are more active and have better grades. Others generally can't name them.

And it's normal that Li Ying can't call Chen Yu's name soon after the school starts.

"Uh... Me?"

Chen Yu was helpless.

After thinking about it, Chen Yu said: "I think no matter ordinary restaurants or hot pot restaurants, as long as they can set certain standards, they can also open chain stores all over the country. Of course, this standard is somewhat difficult. Because western catering is completely different from Chinese catering, they are simpler in seasoning, but Chinese catering is more complex. However, we may not always focus on Chinese catering in seasoning With great efforts, we can make standards from other places. For example, we can start with the culture and concept of Chinese catering. "

"Well, your idea is very innovative."

Li Ying didn't think about how students could answer this question. He just asked everyone to think about it. Zhenkung Fu can think of the standard of steaming, and aunt Shuijiao can think of the standard of boiling dumplings. Can other Chinese restaurants also think of another way to make standards.

However, Chen Yu found another way and came up with a different way.

Although this path may not be realized, it is still very insightful in theory.

"Can you be specific?"

"Now there is such a Chinese catering brand in Beishi. His name is South Beauty, which was established in 2000. Although he is not particularly famous now, I think their concept is very good. They start from the concept direction to create fashion, classics and taste... I believe this concept can become their standardized operation."

"In addition, in addition to South Beauty, some Chinese restaurants are trying to do this. Some use martial arts culture as a standardized Chinese restaurant [Fengbo village] , their culture relies on Mr. Jin Yong's martial arts culture. Although their dishes may have different tastes and it is difficult to evaluate them according to their level, I think we can still make a brand of Chinese food through another way. As for hot pot, I think he can form his own brand better than any Chinese food. Because the production of hot pot is more standardized, to At present, although there is no hot pot brand that can hold hands, it is just that we have not found a better idea. As long as they find it, I believe there will definitely be a hot pot brand that can stand out in the future... "

Of course, Chen Yu won't say their hot pot Xishi.

But Chen Yu's answer shocked Li Ying, the lecturer.

Even he did not expect that Chinese catering could have such a development idea.

This is in front of other Chinese catering enterprises. This idea can create another business model.

"What's your name?"

"Chen Yu."

"Chen Yu."

Li Ying nodded. He remembered Chen Yu's name.

……

"I'll go, Chen Yu. Yes."

"Yes, what can."

"Your answer in class just now shocked Miss Li."

"Oh, I'm just talking nonsense."

"Pretending to force again is not, that what, the monitor Shen Yue has been looking at you."

"Yes?"

"Yes, I do. I saw the monitor staring at you for a long time. Ah, in fact, I like the monitor. In that case, I'll give it to you."

Yang Bin gave you a picture of a good brother, while Chen Yu raised a middle finger.

"Brothers, how about a big talk journey to the West later? It's fun."

"Forget it, I play legendary world."

"Chen Yu, what about you?"

"I like watching news."

Although it was 2002, the four people in the dormitory had good conditions in all aspects.

Therefore, each of the four people in the dormitory has a computer.

After class, Yang Bin proposed to play games together.

"Gao Tian, what are you playing?"

Yang Bin asked Gao Tian.

"I'm watching the news, too."

"Shit, you are learning from Comrade Chen Yu. Should you study hard?"

"I'm not as serious as Comrade Chen Yu. I'm watching the game news. Huanyu technology is going to produce a new game."

"Oh, you mean a dream journey to the west?"

Yang Bin is a big talker. Recently, he has also paid attention to the dream journey to the West.

"Yes, that's it. I'm going to play."

"What are you playing, brother? The dream journey to the west is copied from the big talk."

"Did you copy it?"

"I must have copied it. Netease News reported it."

"Where is it? Send it to me."

"No, YY sent you a link."

Chen Yu, sitting on the other side, put in a sentence: "Yang Bin, send me a link."

"OK."

Click the link sent by Yang Bin. Sure enough, Netease's attack came.