Chapter 304

This song "mice Love Rice" was composed by singer Yang Chengang, and it was also his original song.

However, there was no fire after the song was released.

Wang Qiwen recently came into contact with an original channel called YY music network. There are many singers who upload their own works or their own cover works to it. Although there are few famous songs for the time being, because they are very grounded, the people who sing are the same people on the Internet as everyone else.

Therefore, many netizens Click to listen to this channel. Occasionally, they feel good and will leave messages to support it.

Although such a message has no money, it also warms many singers.

At least they feel that their songs are listened to, evaluated and supported.

Today, the cover of "Wang Qiwen" is Yang Chengang's "mice Love Rice".

Of course, he didn't think about how popular this song could be.

After all, this song has been released. It's early to be popular. He just likes this song, so he chose to cover it.

But he didn't know.

After he uploaded the song "mice Love Rice", the next day, he has received thousands of people's attention and comments.

……

"Xiaoyu, do you think we should start joining now?"

YY music network has no clue for the time being, and Chen Yu is helpless.

Just then, his father Chen simian called him to the hot pot shop to discuss his next plan.

"The franchise plan can be done, but it's not suitable yet."

Chen Yu said: "even if we want to join, we can't join as before. I'm more optimistic about direct marketing."

"Direct marketing, the investment is relatively large."

"There are some big, but direct marketing can better start our brand. Otherwise, anyone can join us, and our hot pot Xishi brand will lose sooner or later."

Seeing that Chen simian had some hesitation, Chen Yu said, "Dad, I just put forward my opinions. It's not necessary to run directly. We can also join, but the joining must be completely subject to the management of the headquarters. In other words, franchisees can share profits with us, but management and personnel training, including food supply, must listen to the headquarters."

"I'm afraid few people are willing to join in like this."

"So the best way is that we first do a good job in Direct stores. When our other branches can also have such good benefits, I believe that even if we join so strictly, others are willing to join."

"Xiao Yu, what you think is."

Chen simian also nodded: "the brand of Tianluo Xishi has become worse and worse in the later stage. Now several stores have lost money. This way of joining is really not conducive to us. However, Xiaoyu, just now you said that we are not suitable for joining. What do you say?"

"Dad, let's put it this way. Although our hot pot shops are very popular now, if there are strong competitors competing with us, we may not have much advantage. For example, our service is very innovative. In fact, service costs money in the early stage to formulate a specific standard, and some other stores can also do it. Dad, look at the previous stores, although we say service Not as good as us, but their service is already very good. "

Because of the hot pot Xishi, the service of the major hot pot shops in the central business district is also in line with the hot pot Xishi.

Not only hotpot shops, but also some other catering industries look at hotpot Xishi.

The reason why hot pot Xishi is still so popular now.

One is that hot pot Xishi was the first to set up catering service standards.

Another and most important reason is that there are a lot of water troops who publicize hot pot Xishi on the Internet every day.

"Xiaoyu, if there is competition, we have to open more branches, promote our model to all places and quickly seize the market."

"Dad, you're right. We really should seize the market quickly, but we must have our own core competitiveness."

"Isn't that service?"

Chen Simian was fooled by Chen Yu.

From the beginning to the end, isn't the core of hot pot Xishi service?

"Dad, it's really service on the surface, but Dad, as I said just now, our service can also be imitated and prevented by others. Only what they can't imitate is our real core competitiveness."

"What they can't imitate?"

Chen simian blinked. He wondered if there was anything that others could not imitate.

"Xiaoyu, in addition to serving us now has more advantages, it seems that there are no special advantages."

Although the taste of hot pot Xishi has improved a lot recently, it is not necessarily unique.

"So, Dad, that's why I don't recommend opening a branch so soon."

"Xiao Yu, you mean we'll run it for another period of time."

"That's not what I mean."

Chen Yu shook his head: "it's the same for another period of time, and it hasn't changed much. I mean, we should really find our core competitiveness during this period of time."

Seeing that his father was getting dizzy by himself, Chen Yu stopped beating around the Bush and said directly, "well, Dad, let me tell you directly. The core competition in the catering industry is not service, but taste."

"Taste?"

Chen simian opened her eyes: "Xiaoyu, you won't tease dad."

"No."

"No, you never mentioned the taste before you opened the hot pot shop, and you also said that in fact, the taste of hot pot is just like this. If you eat too much, it's not delicious. Besides, look at others. It's said that it tastes good, but it doesn't work well."

"Dad, I'm not talking about the taste of hot pot. I'm talking about the taste of ingredients."

"Ingredients?"

"Let's make an analogy."

Chen Yu explained, "what are the most ingredients in our hot pot shop?"

"Meat."

"Is there a lot of difference between the taste of fresh meat and frozen meat?"

"Of course, there is a lot of difference."

"If our meat is fresh, do you think it has a great advantage over other hot pot shops?"

Everyone has different views on the taste of hot pot.

However, diners can see at a glance whether the fresh and hygienic ingredients are OK.

"Unlikely."

Chen simian shook his head: "how can we provide so much fresh meat? We can't go to the vegetable market every day. Even if we can go to the vegetable market every day, the cost will be greatly increased and there will be no profit."

"But what if we establish our own food supply channels?"

"Establish your own food supply channel?"

Chen Simian was stunned.

He never thought about it.

"It's not necessary. How much does it cost?"

"Because of the large investment, it is difficult for other hotpot shops to follow up. If we have our own food supply channels, first, we can ensure the freshness of our food materials, second, we can ensure the hygiene and safety of our food materials, and third, we can also purchase food materials that cannot be purchased by other hotpot shops.

Just like beef, the best beef in China is cattle from Guichuan, but so many catering industries want beef. How can they buy these cattle? But if we go to Guichuan to build a cattle farm ourselves, Dad, do you think this is our core competitiveness? "

This said, Chen simian stared at Chen Yu.

He didn't expect that this hot pot could achieve such a state.

"My God, Xiaoyu, the investment should not be tens of millions or billions?"

"If we want to completely complete all channels, hundreds of millions is not enough. But that's why other competitors are difficult to imitate."

Chen Yu continued: "we should not only establish our own food supply channels, but also establish our own pot bottom channels. Our pot bottom is owned by others, and then we will produce our own pot bottom..."

"Xiaoyu, stop, stop, you let dad digest."

Today, the information content of Chen Yu's words is extremely large. Even if Chen simian has been doing business for a period of time, some of them can't be digested. In particular, what Chen Yu said about establishing his own food material supply channel really broke Chen simian's business philosophy. He didn't expect that a small hot pot could be so big

What if this happens?

Is this still a hot pot shop?

I'm afraid we really have to go public.

"OK, Dad, just think about it."

Such a business philosophy that has been ahead of the world for decades in previous lives is really not so easy to understand.

There is plenty of time now, and Chen Yu is not in a hurry.

……

A few days later, Chen simian figured it out and called Chen Yu to the store.

"Xiaoyu, you're right. Our service seems to have core competitiveness, but in fact there are some deficiencies. The real core competitiveness can't be imitated by others. I also think we shouldn't open branches now."

"Great, Dad, you finally figured it out."

"Hehe, I can't figure it out. I don't think much of reading, but you've made it so clear. If I still can't figure it out, I might as well go home and sell snails."

"Ha ha, Dad, don't think about the snail. Our hot pot restaurant has a better future than the snail Xishi."

"Well, I believe."

Chen simian is also very excited.

He has a feeling of fighting for the hot pot cause all his life.

"However, Xiaoyu, what about building our food supply channel?"

"It's very simple. Spend money to buy several food wholesale companies first."

"How much does it cost? I have only more than 1 million here. I'm afraid it's not enough."

"More than one million is certainly not enough. But it's all right, Dad. We can get a loan."

"How much?"

"Don't borrow so much first, just borrow 10 million first."

"10 million..."

With a shake of his hand, Chen Simian was frightened by Chen Yu.

"Xiaoyu, 10 million. How much is the interest? I can't afford it all my life."

"Dad, why? It's only 10 million. It's no big deal."

"But will the bank lend us 10 million?"

"Yes, of course."

Chen Yu nodded: "the bank has money. Maybe when people in the bank see that you only borrow 10 million, they will say that the loan is too little. They will give you tens of millions more."

"Look what you said. The money in the bank is not from the wind. How can it be so casual."

"If you don't believe it, go and have a look."

"OK, I'll ask another day."

Chen simian doesn't know whether it's true or not, but if hotpot Xishi wants to be bigger and stronger, just take a loan.