Chapter 395

"Mr. Ma, it is said that Huanyu technology will launch Huanyu mall next week."

"Where's the news?"

"The industry suddenly said so, and now their mall can be opened."

"Look."

Mr. Ma attaches great importance to Huanyu technology.

At the first time, they opened the website of Huanyu mall.

"Yes, it's B2C."

Although the website can be opened, because it has not officially opened, the website can only browse and can't place an order.

However, although we can't place an order, some goods are still on the market.

TV, washing machine, refrigerator, air conditioner... Mainly household appliances.

In addition, there are repeaters, MP3 players, mobile phones and cameras, but there are not many kinds for the time being.

As for other small objects, although there are, they are basically negligible.

"The price seems to be cheaper than that in the market."

"It's really cheap."

Lu Zhaoxi said: "I compared the data with physical stores. Generally, everyone's electricity is 100-200 yuan cheaper."

"1-2 million, I'm afraid there's no profit."

"There may be losses."

Touching his chin, Ma Yun thought alone.

Although they don't do B2C, they have done B2C before and naturally studied the field of home appliances.

Although the field of home appliances seems to have a large market, to be honest, the profit is very low. It's good to have a profit of 5%.

Of course, 5% of the profits can be made.

It's understandable that there is no profit, but it's too big to lose one by selling one.

Home appliance supermarkets make money by walking volume. If they want to earn more, they naturally have to sell more.

But if you sell more, you will lose more.

But the key is.

He still doesn't understand.

Are users willing to buy these large household appliances online at such a high price?

But it doesn't matter if Miss Ma doesn't understand.

Huanyu technology is advancing in an orderly manner according to their plan.

The first is advertising.

This advertisement is an advertisement for a physical TV station.

On the one hand, advertising is to make Huanyu mall famous, on the other hand, it is also to increase the trust of users.

Otherwise, people haven't even heard of it. How is it possible for users to place an order?

In order to make users trust Huanyu mall, Chen Yu specially invited Liu Dehua.

On the one hand, Liu Dehua is invited because he is famous.

On the other hand, it's also because he doesn't have much gossip.

[to buy home appliances, I used to go to the home appliance supermarket, but now I go to Huanyu mall.]

The first scene of the advertisement is Liu Dehua's purchase of household appliances in Yongle household appliances.

Then, the painting style turned to Huanyu mall.

[now, I'll go to Huanyu mall. Click buy and pick up the goods offline. I'm safe and assured.]

Advertising is simple.

It means offline experience, online order and offline shopping.

When such an idea appeared, Alibaba cloud Ma was stunned.

"Online orders and offline acquisitions can also be like this?"

Lu Zhaoxi was also stunned.

This broke his understanding of e-commerce.

"The idea of genius."

Cai Congxin secretly said.

He had been thinking about how Huanyu mall would do B2C before.

Unexpectedly, they came up with such a novel model.

This model perfectly solves the problem of user experience.

Moreover, offline receiving also brings users more sense of security.

This is simply the most perfect model of e-commerce.

"Calm down, don't get excited."

"Although this model looks good, it still needs to see how it really works."

Ma Yun calmed everyone down.

He knew that this model had a great impact on his 18 Arhats.

You know, the C2C they are doing now has been solving the problem of user experience.

But unfortunately, there has been no way to solve it.

Now, what they can't do is done by Huanyu technology.

For a moment, some of those who had always believed in the C2C model became wavering.

"Yes, how this model works depends on whether users accept it or not depends on their transaction data."

Lu Zhaoxi agreed.

They don't want to see such a situation.

If the model of Huanyu technology is correct, their C2C will really be overturned and restarted.

……

"President Chen, good news, the traffic of our Huanyu mall is rising very fast."

Huang Zheng excitedly reported to Chen Yu.

"What about registered users?"

"Registered users are also growing rapidly, and our advertising has made a good start. However, many users ask, is it true to pick up goods offline?"

"If it's true, let them go directly to the offline Yongle and ask about it."

Where is this kind of thing fake.

After reading the advertisement, many users are subconsciously aware of the questions of major Yongle stores.

The answer is true.

For a while, many users were thinking about it. After Huanyu mall opened, they went there to buy.

As for the reason.

It's also very simple. The appliances on Huanyu mall are one or two hundred cheaper than physical appliances.

The same brand, the same quality, everything is the same.

Everything is the same.

You have to spend more money in physical stores. You can buy it online for one or two hundred dollars cheaper.

And to get the goods in the back is also to the physical store. Why don't you give it a try?

……

Time flies.

It is getting closer and closer to the official operation of Huanyu mall.

Many media have reported on the new model of Huanyu mall in all aspects.

[offline experience, online order, whether to create a new model of e-commerce?]

[B2C or C2C, it seems that there is an answer.]

[it's too early to discuss the future e-commerce model. Let's look at the transaction of Huanyu mall first.]

Many people are looking forward to it.

There are peers in the industry.

There are media organizations.

There are also some users who want to buy home appliances.

Someone's watching.

Someone questioned.

There were also people watching.

But anyway, Huanyu mall has indeed created a new model of e-commerce.

This brings challenges not only to Ali, but also to the whole e-commerce.

As for his actual transaction, we have to wait for the official opening of the station.

……

"The station will officially open tomorrow. Are you confident?"

"Yes."

"Speak up."

"Yes."

"Speak louder."

"Yes, yes, yes."

In the office, a crowd from Huanyu mall said loudly.

"Good, good."

Chen Yu nodded with satisfaction.

Then, Chen Yu was interviewed by a reporter from Xinhuanet.

The interview is still the old rule. Chen Yu only accepts written interviews and does not accept face exposure.

For this, Xinhua reporter said there was no problem.

"Hello, Mr. Chen. It is said that your Huanyu mall will open tomorrow."

"Yes, at 12 noon tomorrow. By the way, when will your newspaper come out? Can it come out tomorrow morning?"

"Mr. Chen can rest assured that it will be printed tonight."

"Great, I have to give you something exciting."

"What?"

"What do you think of the sales of our Huanyu mall tomorrow?"

"That's exactly what we want to ask."

"You can guess."

Chen Yu certainly won't let the reporter guess. He then said: "the turnover of Taobao so far is more than 20 million, and it won't exceed 50 million by the end of the year. We have set a sales task."

"How much?"

"It's also 50 million."

The reporter smiled.

Taobao 50 million, you also 50 million, what is this?

"Don't get me wrong. I'm talking about the turnover of a day."

Seeing the reporter's expression, Chen Yu explained.