Ma Yun is indeed right.
However, this is only part of the truth.
When the second wave of promotional activities of Huanyu mall appeared, a series of numbers appeared on the big screen.
A 2.
There are many zeros in the back.
Count carefully, 8 zeros.
"200 million."
Some people thought it was 20 million.
After all, the first wave of promotional activities of Huanyu mall was 20 million in the first ten minutes.
But it's only a matter of time.
Huanyu mall has turned this 20 million into 10 times and 200 million.
And it's also 10 minutes.
"I went, my God."
"200 million, sell 200 million in 10 minutes!"
"Who can tell us what the sales of 200 million in 10 minutes are like?"
At present, naturally, not many people can tell what kind of state this is.
Not to mention ordinary people, even a group of big men have never realized what it is like to sell 200 million sales in 10 minutes. But no one said it didn't matter, but they knew the figure was hanging.
No, it's not just hanging. It's exploding.
It can't be lifted any more.
"Huanyu mall is powerful and domineering."
"Now I know what is real e-commerce."
"From this point of view, I have to spend a wave."
The sales of 200 million in 10 minutes can be described as completely blowing up the whole media.
Not only the e-commerce industry, but almost the whole hot current affairs are also topped by such news at the moment.
Some people marvel at the terrible sales ability of e-commerce.
Some people marvel at the purchasing power of Chinese people.
More people still lament such a number.
This is an astronomical figure.
They have entered Huanyu mall to personally feel the magic of this website.
"Wow, there are a lot of clothes here. They seem to be tens of dollars cheaper than those outside."
"They are all big brands. Buy one, buy one."
"But it seems that some don't support picking up goods at the store."
"It doesn't matter. They are all big brands. Can such a big website deceive people?"
Of course, only a few people are affected by this.
It's impossible for everyone to see it and consume it all at once.
The first online shopping experience requires a certain process, and it is impossible for the whole people to enter at once.
But it doesn't matter.
As long as a small number of people try, online shopping will become the mainstream in the future.
However, in the face of such figures, some people choose to question.
"I don't believe it. I don't think this number is true."
"Yes, 200 million in 10 minutes. Even if I know that someone placed an order 10 minutes ago, it is impossible for him to reach 200 million in sales."
"I think Huanyu mall is cheating. They must have brushed out the numbers."
In particular, there are some media, and even some media in the industry.
A computer expert named "Guo Shen" posted a comment on the forum at the first time: "I don't think 200 million sales are true, it definitely has water, and the water is very large. Don't think I'm spraying, please listen to me slowly.
As we all know, e-commerce is a new variety, which is not acceptable to everyone for the time being. Therefore, although many people are optimistic about his market, his market is not large for the time being. After a media interview with ALI, the person in charge of Ali said that their trading volume on Taobao for half a year was more than 20 million.
Although Huanyu mall came up with a new model and cooperated with offline home appliance chains to solve the problem of user experience, such sales only reached 80 million. This is still a 24-hour figure. If today's sales exceeded 200 million in 10 minutes, Huanyu mall's 24-hour record must exceed 500 million.
In other words, the sales of the second wave of promotions are seven times that of the first wave.
Seven times.
What in the world can create seven times the trading volume in such a short time.
Of course, if the second wave of promotion is next year, maybe this number is normal.
But the time between the second wave and the first wave is only one month.
In one month, the trading volume increased seven times?
Is it possible?
Let's analyze the offline stores.
The partner of Huanyu mall is Yongle Home appliances, but there are only 80 stores of Yongle Home appliances, or even less than 80.
In other words, the sales of 500 million is equivalent to 3125 large color TV sets worth 2000 yuan per store.
More than 3000?
Is it possible?
Not to mention more than 3000 units, each store has 300 units. If you can sell Yongle, you have to become a local tyrant. "
Have to say.
As soon as this questioning post came out, countless people followed suit.
"You're right. Huanyu mall must be fake."
"Yes, he mews when we are fools. Such sales can't be achieved at all."
"I hope relevant departments will investigate. Shouldn't such fraud be punished?"
The influence of public opinion is great.
Even Ali's Ma Yun has some doubts about whether Huanyu mall is cheating.
Although before the second wave of promotional activities, he was very optimistic about Huanyu mall.
And said 200 million in sales.
But breaking 200 million in 10 minutes is absolutely unacceptable to him.
He felt that Huanyu mall could not achieve such sales.
Unless Inter, Suning, Yongle, Dazhong... Cooperate with a lot of home appliance chain supermarket giants.
That's possible.
However, Huanyu mall has only cooperated with Yongle.
A single offline store cannot support such high sales.
However, he has no evidence. Ma Yun will not report to Huanyu mall.
Of course, not only Ma Yun, but also Huang Guangyu, the leader of Inter, is extremely suspicious.
"Uncle Dazhong, what do you think of the sales of Huanyu mall?"
"I don't understand the Internet, so I don't know how to evaluate it."
"Uncle Dazhong, you are modest. You are an old generation in our home appliance industry. The so-called e-commerce is not selling electricity online. In fact, it is the same as selling electricity in our offline physical stores."
"If it's the same, then your inter mall can't do it."
"Er..."
Huang Guangyu was a little depressed by Zhang Dazhong, but they had a good relationship. Zhang Dazhong is many years older than Huang Guangyu. Huang Guangyu has always respected Zhang Dazhong and said with a bitter smile: "Uncle Dazhong, don't tease me. However, I always think e-commerce is the trend in the future. You see, young people like to surf the Internet so much. They like to chat, sing and play games online. In the future, they may buy home appliances online. It's also good for us to layout early."
"That's what I say, but every line is like a mountain. You don't understand the Internet. Even if you know that there is a market, it's better to run your physical store well."
Before, it was reported in the media that Huanyu mall had a sales volume of 80 million a day. Zhang Dazhong was still excited at that time and was ready to see if he had the opportunity to access the Internet. Later, he held a meeting to study how to enter e-commerce. When asked, the top executives at the bottom didn't even know what the Internet was.
Later, Zhang Dazhong directly cancelled the business.
What else to do?
I don't understand anything. Don't you want to die?
"Well, don't say that. I just think this number is too fake. If you want to sell so well, who will open a physical store in the future, you can go to the online seller."
Huang Guangyu was young and promising. When he was a teenager, he did household appliance business with his brother and sister. At the age of 24, the four brothers separated. Huang Guangyu was assigned to the brand of "Gome" plus more than 100000 cash. Later, Huang Guangyu led Gome to develop rapidly. Until now, there are more than 200 stores.
Now, he is only in his 30s and worth billions.
He has been dissatisfied with the failure of Gome mall before.
You know, if there were no problems with the website at that time, their sales were good that day.
But even if it is good, Gome's sales on that day are only tens of millions.
This is not much different from the first wave of promotion of Huanyu mall.
But now, the second wave of promotion of Huanyu mall has increased more than ten times in a short time.
This is absolutely abnormal.
"I don't think the sales are fake."
"Uncle Dazhong, what do you think?"
"China is so big and the home appliance market is so big. It's not unusual to sell hundreds of millions a day."
"Uncle Dazhong, I know you want to say that the home appliance market is too big. It's not uncommon to sell hundreds of millions a day, but it also depends on a lot of physical stores. How many stores do Yongle have? How can they sell so much?"
"What if their partners don't just sing music?"
"It's not just chanting. Who else?"
Blinking, Huang Guangyu thought, "we didn't cooperate with him. Are we some regional home appliance chains?"
Inter, Suning and Yongle are the first-line large home appliance chain supermarkets in China.
But besides them, there are two lines and three lines.
These second and third lines are not national, but regional.
For example, there is a Siping household appliance in Jiangxi Province, which is also a chain, but the scale is not large.
"Even if they contact these regional household appliance chains, they may not be able to sell so much."
"What if they even cooperate with ordinary household appliance stores in third and fourth tier cities?"
"You mean those small shops with dozens of square meters?"
At this thought, Huang Guangyu shivered.