Chapter 406

"State subsidies?"

"Government support?"

"Three rural construction?"

"I'll go..."

Chen Yumu stared: "this, leader, this is not the leaflet we sent."

"Although you didn't send the leaflets, they were sent by those home appliance stores. This is not your advice?"

"Leadership, we have no instructions."

Where does Chen Yu know what the leaflets issued by these home appliance stores are.

Unexpectedly, I wrote these slogans.

"That is to say, the subsidies given to users are false?"

"It's not false?"

"Since there is no fake, what do you say?"

"Leaders, we don't carry the banner of the state, but to be honest, these subsidies are posted by our loss of money."

Facing the leaders of the General Administration, Chen Yu said honestly: "leaders, you may not know that the second wave of promotional activities, just the subsidy money, we lost 20 million, plus advertising, publicity, human and material resources. We lost more than 30 million when we held this activity."

This is the truth.

"Are you still willing to do it without so much?"

"Leader, you must also know that the development of the domestic Internet is not particularly perfect, and e-commerce has just sprouted. If we want to make this market bigger and stronger, we can't make money in the early stage. We only post money for publicity for the future."

"Even if you give money, it's wrong to take the head as a banner."

"Leader..."

Chen Yu opened his mouth and didn't know what to say.

There's no way to explain such a thing.

Even if you said it wasn't the idea of Huanyu mall, the boss wouldn't think so.

"Leaders, the top can send someone to investigate. Of course, I'm not excusing myself. Although these leaflets are printed by our franchisees, we don't know it at all. However, there are not many sales means for major businesses in the third and fourth tier cities. In fact, it's difficult to sell household appliances in the third and fourth tier cities. Although such slogans may also be printed, they are actually for promotion And in fact, it's really subsidized, and users get real benefits. "

"So I have to thank you for Huanyu mall?"

"It's not necessary to thank Huanyu mall. We're also for our e-commerce website. However, I think it's feasible to use certain subsidies as a means to stimulate user demand and finally turn it into real sales. On the one hand, it can enable people to use new household appliances, on the other hand, it can greatly promote the development of domestic demand. If this model is popularized, we can make it possible A strategy of sending home appliances to the countryside also plays a great role in promoting the national economy. "

"Home appliances to the countryside?"

Liu Qianxin is the third leader of the General Administration of finance. He graduated as a financial graduate and has a lot of research on domestic economic development.

Although he knew that Chen Yu had some sophistry in his explanation just now, he actually made a lot of sense.

When Chen Yu summed up these strategies to the four words "home appliances to the countryside", Liu Qianxin felt bright at present.

"Home appliances to the countryside, can you focus on what it means to go to the countryside?"

"Leadership, the country is now developing in all aspects, and its economic growth is full of power. However, China's main economic growth still depends on investment and export, and our share in consumption is not high. However, we have a market with a population of more than 1 billion, and it is reasonable that consumption is the most healthy economic model. In this way, even if investment and export are affected, We can still push forward by our own consumption.

Unfortunately, for various reasons, our domestic consumption has not made great achievements. The first and second tier cities are slightly better. They have the best resources, the best welfare, the best transportation and the fastest information... However, in the third and fourth tier, they are not as good as the first and second tier in all aspects, so this also restricts their development. Just like household appliances, every family needs all kinds of products Household appliances, but in the third and fourth tier cities, these household appliances have become high-ranking luxury goods. If certain means or measures can be taken to let household appliances enter thousands of households, I believe it will have a great impetus to optimize China's industrial structure and promote economic development. "

Chen Yu talked freely.

The policy of sending household appliances to the countryside in the previous life has opened the gap for the consumption of third - and fourth tier citizens.

So far, the domestic economy has changed from relying on investment and export to a consumption led economic structure.

This structural model also makes the domestic economy full of infinite charm and offsets many foreign risks.

"Do you study economics?"

Liu Qianxin quietly listened to Chen Yu's explanation and suddenly asked.

What Chen Yu said just now, he knows better than many people.

Although the domestic economy is developing well, there are many external problems.

Such as investment and export.

These two are very risky in the global trading environment, and some places also take the form of trade barriers.

This is good. If there is a trade war in the future, it will be even more troublesome.

If there are problems in investment and export, the domestic economy will be in considerable trouble.

However, if we carry out economic transformation and cultivate an economic structure dominated by consumption, especially domestic demand.

This is undoubtedly much better than relying solely on investment and exports.

"Leader, I am currently a freshman in the Department of economics and management of Shencheng University."

"You are still a freshman in the Department of economics and management of Shencheng University."

Liu Qianxin was surprised, but soon said, "it seems that Shencheng university is still as pragmatic as before."

"What you said just now is very good. Our country also hopes to have visionary entrepreneurs like you. However, no matter for yourself or for others, we can't use illegal means. We will investigate clearly. Well, that's all for today."

With that, Liu Qianxin and a group of leaders left Huanyu mall.

……

"Zeng detailed, what do you think?"

"General Administration Liu, maybe Huanyu mall really doesn't want to use the name of the head to promote sales. At least, we don't have these on their website and their external advertising. As for these leaflets, they may be printed and distributed privately by those third and fourth tier small household appliance stores."

Zeng detailed is the head of Hangzhou industrial and commercial department.

Huanyu mall is also headquartered in Hangzhou. He knows the influence brought by Huanyu mall best.

Take the recent two waves of promotions at Huanyu mall.

It not only sold so many commodities at once, which increased the growth of GDP, but also promoted the development of various small commodities in Hangzhou when Huanyu mall promoted the development of household appliances. Moreover, they have vigorously entered the field of logistics and warehouse. Not to mention the whole country, in the Yangtze River Delta alone, all kinds of commodity transactions are much faster than before.

As soon as commodity trading rises, it is difficult for the economy to grow.

He hopes to see e-commerce enterprises like Huanyu mall become bigger and stronger in Hangzhou.

"Hehe, director Zeng, it seems that you Hangzhou are very optimistic about this Huanyu mall."

Liu Qianxin smiled: "I didn't ask this just now. I asked about home appliances going to the countryside. What do you think?"

"Oh, General Administration Liu, you asked about home appliances going to the countryside."

Zeng detailed some embarrassment, made a ha ha, and said, "I think the idea of home appliances to the countryside is very good. I didn't expect Chen Yu to put forward the idea of home appliances to the countryside. If the upper authorities can really launch such a policy, I believe it will definitely stimulate the consumption of residents in third and fourth tier cities. Moreover, it may not be short-term, but long-term..."

How to put it?

In fact, residents of third and fourth tier cities may not be able to afford these household appliances at all.

They just feel expensive and would rather save their money than buy such expensive appliances.

But how can the economy afford to deposit money in the bank?

If the economy wants to develop, the money must circulate.

The faster the circulation, the faster the economic development.

But the top has been suffering from no way before.

You can't send money to a group of residents to spend it.

In fact, there are some areas that directly send money to citizens for consumption.

For what?

It is not that the government has more money, but to stimulate consumption and stimulate economic activity.

But Chen Yu's proposal of sending home appliances to the countryside is undoubtedly much more useful than sending money directly.