Chapter 412

After dealing with this side of the game, Chen Yu rushed to Hangzhou.

As soon as he arrived in Hangzhou, Zhang Jianming gave Chen Yu a punishment notice sent from above.

"Mr. Chen, the punishment from the top came down, and 500000 was fined."

"Okay, okay."

Chen Yu breathed a sigh of relief.

Although a fine of 500000 yuan is also a punishment, it is basically equivalent to a verbal warning.

"It seems that the leaders also attach great importance to consumption."

Zhang Jianming analyzed the reasons and said.

"Domestic demand has to be strengthened. This is what the leaders have always wanted to do. Originally, this activity could not blame us, but it accidentally pried the citizens' consumption. This is also something the leaders did not expect."

Chen Yu also nodded: "well, it's OK. What's the situation with Ali?"

"They have reached cooperation with Gome Suning."

"Gome and Suning have figured it out."

"Gome and Suning are traditional household appliance enterprises after all. They don't know much about the Internet and can only cooperate with ALI. However, Ali also sent people to the third and fourth tier cities."

"Oh, this is our trick?"

"Yes."

Zhang Jianming was a little depressed: "they sent more push personnel than us. Although the cooperative home appliance stores can't compare with us, the market is too big for us to stop."

"If you can't stop it, don't stop it. We don't engage in monopoly."

It is impossible for e-commerce to monopolize.

Chen Yu didn't want to monopolize the whole market. However, Ali's doing so is exactly what Chen Yu wants.

"Although there is a market for home appliances, the profit is not large, and the future is not the mainstream of the market. Since they are so keen, we can rest assured and boldly engage in our C2C, that is, our Huanyu department store."

Huanyu department store is another business of Huanyu mall.

Huanyu mall does B2C and Huanyu department store does C2C.

However, although the business is different, it is still on the same website.

It's just that the same website will be separated.

The reason why we must do C2C is that B2C content resources are not enough.

Users can't buy home appliances online, and users can't buy brands for everything.

Only C2C can provide a variety of products.

Similarly, only C2C can promote more users to try to buy in the early stage.

"Mr. Chen, we have been doing C2C, but now the trading volume is still very low."

"At the beginning, we don't look at the transaction volume. We must pay attention to the transaction order volume and the registration volume of new users."

"We have made several promotions in this area, but the effect is not good. The reason is that C2C business can not pick up goods offline, so it is still difficult for users to try online payment for the first time."

Zhang Jianming summarized the problems encountered in C2C market recently.

"Like B2C before, many users want to try, but they are worried about being cheated."

"This is normal."

Chen Yu nodded and didn't think it was anything.

E-commerce has to experience such things in the early stage.

Otherwise, why has Alibaba been engaged in Taobao for so long, and the transaction volume is only more than 20 million.

It's because we don't have enough trust in e-commerce.

Otherwise, they will not enter the B2C market so crazy.

Of course, this is what Chen Yu wants to see.

Since Mr. Ma is making a big fuss about B2C, the rest of the C2C market is left to his own development.

"President Chen, we discussed it and came up with an idea."

"What idea?"

"We can cooperate with major supermarkets."

"You mean Wal Mart and Carrefour?"

"Yes."

Zhang Jianming nodded: "the mode is the same as ours and Yongle mode, so that users can place orders online and pick up goods offline."

"No."

Chen Yu shook his head: "Huanyu department store can't go the way of Huanyu mall."

Chen Yu explained: "let's not say whether Wal Mart is willing to cooperate with us. Even if it is willing, they don't make much profit by cooperating with us. After all, our Huanyu department store sells some small commodities. Moreover, their price has no advantage. We must make use of national resources to reduce the price."

Why did Chen Yu set the headquarters of e-commerce in Hangzhou.

It is because Jiangsu and Zhejiang are the most famous small commodity distribution centers in China.

Generally speaking, if ordinary people want to buy these small commodities, they can only buy them through offline physical stores.

For example, buy some stationery.

But these stationery have to go through a series of channels such as wholesalers, retailers and so on.

When it is finally sold to users, the price has doubled several times.

One advantage of C2C is that it can send some small commodities directly to users.

Even if the postage is added, it is still very cost-effective for them to buy these small commodities.

This is the advantage of e-commerce. It can optimize resources all over the country.

"In addition, although Wal Mart has a variety of commodities, the types are not complete. Compared with all small commodities in the country, Wal Mart has no advantage."

Wal Mart can only sell some common items, but in fact, Wal Mart can't buy many things.

Even if you can buy it, some varieties are very single and have no choice.

"Mr. Chen, if we don't take delivery offline, we can't eliminate the vigilance of users. If we can't eliminate the vigilance of users, our order quantity can't be increased."

"Not necessarily."

Chen Yu shook his head: "if we create an integrity system on the Internet, then C2C there will be no problem."

"Integrity system?"

Zhang Jianming doesn't understand.

"Some of this integrity system is like the credit system, just like the western credit system. We can establish this system for businesses, produce and promote it. Once users recognize this integrity system, we can still sell products online even if there is no offline delivery."

Looking back on the past life, the most commendable thing about online trading is not technology, logistics, capital, nor a series of things.

The core is that e-commerce in the previous life has created a set of integrity system recognized by all.

It is precisely because of this set of integrity system that users can rest assured of the seller.

It is precisely because the vast majority of sellers are honest that users can safely choose to place an order.

Just like Taobao's success.

Was Ali at that time because of his strong technology?

To tell you the truth, Ali's technology is very general.

Is it because there are many talents?

It seems that Mr. Ma has his 18 Arhats.

But to tell the truth, the 18 Arhats of teacher Ma at that time were very ordinary except Cai Congxin.

Even Cai Congxin was not a top talent at that time.

But for the major companies at that time, there were countless more than Cai Congxin.

Is it because Ali is rich?

no

Ali doesn't have much money.

Taobao several times of financing, Mr. Ma also just got hundreds of millions of yuan.

Or you'll think Ali is lucky at this time.

But neither.

Ali is not the first to do C2C business.

There's eBay before them.

There are 8848 before eBay.

So, what made Ali.

According to the Memoirs of teacher MA in his previous life, he said.

Ali's greatest success is that they have created an online integrity system.

It is also because of integrity that Ali has been achieved.

However, although Mr. Ma said so, Taobao's integrity system was not very good.

At least there are too many loopholes.

Like the star diamond grade of Taobao, it is the existence of brush directly.

In previous lives, a lot of people do e-commerce. The first priority is not to sell things well, but to brush the stars first.

If you don't brush the level higher, you can't do this business.

Just think, how honest can you be when you sell things in the future?

Now Chen Yu has to work out a new integrity system.