Chapter 413

"President Chen, the Internet is too virtual. C2C is some small and medium-sized enterprises, and most of them are individual sellers. It is difficult to establish such a set of integrity system."

"Although it's difficult, it's not impossible. We'll do it step by step."

Chen Yu said, "the first step is the real name system."

B2C does not have the problem of real name system, because it cooperates with brands and well-known enterprises.

First heaven is the real name.

"The second step is to launch the seller's credit points. The higher the points, the higher the credibility."

"Is it through buyer evaluation to improve credit points?"

"Buyer evaluation is only one aspect."

EBay has done C2C before, and there is also a buyer score.

However, there will be a problem with this buyer's evaluation.

That is, there will be brush points.

When a seller feels necessary, they can find a scoring team to score.

As for how to brush?

It's too simple to evaluate by registering a large number of accounts.

Even if the express order number is to be provided later, it doesn't matter. There has long been an empty order business on the express side.

Even in the back, some brush points and spend more money, directly brush real orders.

Relying solely on the buyer's comments is too simple and rude, which is not conducive to credit points.

"Credit score is not only the buyer's evaluation, but also includes supplier service, product quality, on-time delivery, business history, number of complaints, comparison with the industry, and big data analysis."

Big data analysis is difficult for ordinary enterprises.

Before the start, Alibaba, JD, including major Internet websites, were powerless for big data analysis.

They can only roughly analyze some data.

Until the later technology development, there are more and more talents, but the big data analysis is more and more accurate.

But this is not a difficult point for today's Huanyu technology.

Because Huanyu technology has a search engine, easy to search.

Search engine can not only provide search, but also conduct in-depth analysis of data.

In fact, what search engines are best at is processing all kinds of data.

Of course, Ali and Baidu have also cooperated.

But Ali's cooperation with Baidu is used in selling things.

Is how to sell goods on their website as much as possible.

However, Chen Yu believes that big data can not only more accurately sell goods, but also more accurately analyze the seller's credit performance.

"Mr. Chen, your credit system is too complicated."

"It's really complicated, but if it's too simple, the credit is likely to be fake. If it's fake, it will destroy our Huanyu department store. Even if our Huanyu department store is built in the future, you may also say that there are too many fake goods on our website."

Chen Yu doesn't want his e-commerce website to be the same as Taobao in his previous life.

Although it has grown in scale, it has a rotten reputation.

"Find Xiaochuan here and get the credit system out as soon as possible."

"OK."

Zhang Jianming nodded.

"However, the seller's credit alone is not enough. We have to introduce more settings to reassure users. For example, we can make a provision of [return without reason within seven days]. As long as users feel dissatisfied within seven days after receiving the goods, they can return unconditionally."

Chen Yu continued.

"That's a good idea, so users can feel more relieved about online shopping. Wait a minute, I'll take notes."

There was too much content. Zhang Jianming was afraid he couldn't remember, so he took out his Notepad.

"Therefore, within this provision, we have to add the merchant's deposit. If the merchant doesn't open a shop, the deposit can be refunded. On the one hand, the function of this deposit is to make users feel more relieved to place an order, on the other hand, it is also for users to make compensation in the first time when refunding."

Chen Yu, who has bought too many things, knows the trouble of returning goods.

Without these guarantee mechanisms, it is difficult to attract large-scale users to join the online shopping army.

"By the way, our Alipay must be more publicized."

Alipay was pushed out very early.

Moreover, Alipay has been used by many users.

However, the previous use of Alipay was relative to online game users.

Most online game users will buy cards and equipment. They are more acceptable for online payment.

However, for ordinary people, it is much harder for them to spend online for the first time.

Therefore, we must play out the reputation of Alipay.

His purpose, in fact, is to ensure that users shop.

When you place an order for payment, the money does not hit the merchant's hand, but on Alipay.

Only when you receive the confirmation of the goods can the merchant receive the money.

Of course, Alipay is not only a guarantee for buyers, but also a guarantee for sellers.

Sellers are afraid that users will not pay when they deliver goods. With Alipay as an intermediary, they can do business at ease.

Before, Huanyu mall mainly did B2C mode and offline delivery as a guarantee, but it didn't publicize Alipay. But now, in Huanyu department store, Alipay must carry out all-round publicity.

"Yes, Mr. Chen."

Zhang Jianming wrote down the contents arranged by Chen Yu in the book.

"Well, that's all I propose."

Although there are still some functions behind, it has to be done step by step.

However, when Zhang Jianming entered the book, he said, "President Chen, Ali has strong imitation ability. Once our credit system comes out, I'm worried that they will imitate us."

"It's all right. They don't have energy now."

Why didn't Chen Yu get the whole credit system out before? He was worried about Mr. Ma's imitation.

Internet imitation is too easy.

Often as soon as your function comes out, they can do it the next day.

In addition, Huanyu technology entered the e-commerce market later than Ali, so it came up with a credit system to make wedding clothes for Mr. Ma. But now it's different. Now Mr. Ma is thinking about the B2C market.

Even if he made such a big move, it is very likely to be ignored by Mr. Ma.

In fact, it is.

After Ali cooperated with inter Suning, Ali tried to carry out a small-scale home appliance promotion.

Although the scale is not large, the effect is very good.

One day's sales exceeded tens of millions of results, and the trading data of Taobao before hanging every minute.

This also let Ma Yun see hope.

"Mr. Ma, we have contacted more than 1500 small appliance stores."

"A little less."

"It's mainly because Huanyu mall found our action and competed with us for businesses in major third and fourth tier cities. Even, they robbed some home appliance stores that cooperated with us."

"This guy."

"However, Mr. Ma, you can rest assured that we have increased the investment of local promotion personnel and even went deep into many rural areas. It is expected that we can reach 2500 by the end of this month."

"OK, Zhaoxi, you do it."

Ma Yun nodded.

Although the situation is not the best, the performance is OK.

Even if the number of small appliance stores is not as good as Huanyu mall, they have more Gome and Suning.

Both are much better than chanting.

At the end of the month, he believed that Huanyu mall might not be able to be pulled down.

"Old ma, Huanyu mall has another move."

Cai Congxin on one side opened the Huanyu mall and pointed to another business that said "Huanyu department store".

"This Huanyu department store is independent of Huanyu mall. It is the same C2C business as Taobao."

"I saw it, too."

Ma Yun is a little confused about how Huanyu technology came up with another C2C: "what do they think, but it doesn't seem to have much trading volume."

"There is really not much trading volume, only a small number of transaction lists, mainly relying on the drainage of Huanyu mall."

"Let's see again. Now C2C there is no trading volume. We have to focus on the promotion at the end of the month."

"Yes."

Cai Congxin is also recognized.

He just felt that it was strange for Huanyu technology to develop a C2C business, but he didn't take any action. After all, when you see the transaction records of tens of millions of billions a day, you will no longer be interested in the C2C business with a turnover of only more than 20 million a year and a half.