Chapter 496

"President Ren, we..."

Yu Chengdong has never been so depressed.

He has always been a proud man.

He is also a very capable person.

In the previous series of work, he had hardly encountered any failure.

Even if there is, it is only a small setback at most.

But now, when he led Huawei's consumer business and launched mobile phones for the first time, he completely failed.

Not only failed, but also failed miserably.

At most, a series of other mobile phones cannot be sold.

But Yu Chengdong's side is even worse.

Their cell phones haven't even come out of the factory.

Not that I don't want to ship.

No one really wants it.

An old saying can be used to describe Yu Chengdong's mood now: "it's really death before graduation.".

As soon as they ask your price, they turn around and go straight away.

"What, 500 yuan, why don't you grab it?"

"500 yuan is very low."

"What's low? Look at Tianyu mobile phone, 299 yuan. This is still the guide price. Our purchase price is 230 yuan."

Do not know, a comparison, you will know that there is no minimum, only lower.

Even if Huawei takes any technology, technology or signal better, it's useless.

"That's interesting."

Ren Zhengfei smiled.

He was not too disappointed with the failure of Huawei's mobile phone.

Of course, that doesn't mean he's not interested in mobile phones.

On the contrary, the performance of Tianyu mobile phone makes him find the charm of the mobile phone industry.

If they can clear a series of mobile phone brands like Tianyu mobile phone, the profit will be too big.

In particular, they have more advantages than others in the terminal field.

Terminal + front end, the combination of the two, the power that will burst out at that time is absolutely unimaginable.

"Cheng Dong, what are you doing with a bitter face? I'm afraid I'll withdraw your position as CEO of consumer business?"

"President Ren, I didn't expect that Tianyu's mobile phone had such a low price."

"You didn't expect that there are many things you didn't expect. However, the situation is not as bad as expected."

"President Ren, what do you mean?"

"Chen Yu."

Ren Zhengfei read out Chen Yu's name.

Yu Chengdong understood Ren Zhengfei's meaning and said, "president Ren, I'm afraid Huanyu technology will not cooperate."

"This is not necessarily. As long as it is in the interests of both sides, there is nothing that cannot be cooperated."

Everything in the mall is profit.

Although Chen Yu has just dug up the two of them, it is not impossible to come back and cooperate.

……

"Everyone, what do you think of the price of 299 yuan for Tianyu mobile phone?"

Xu ban, President of Nokia China, held a meeting to discuss the next strategy.

"Mr. Xu, I think Tianyu mobile phone is different from our positioning. We don't need to worry too much."

"Tell me?"

"Tianyu mobile phone itself focuses on the ultra-low end market, so they don't pay attention to the brand. They just sell the mobile phone. But unlike Nokia, we Nokia are more high-end than a series of mobile phone brands in the eyes of its users, and the market can accept higher prices."

"But what if Tianyu mobile phones enter the middle end or even the high-end market in the future?"

"It shouldn't be possible. First, Tianyu mobile phone doesn't have this technology. Second, Tianyu mobile phone brand awareness is not enough. This doesn't mean that no one knows Tianyu mobile phone. The main reason is that Tianyu mobile phone positions users as low-end or even very cheap mobile phones. Even if they want to enter the high-end, users won't accept it."

"Well, who else would like to talk about Tianyu's mobile phone?"

Xu nodded, but he was not particularly satisfied.

"Manager Jiang, what do you think?"

At this time, Xu looked at "Jiangzi", chief operating officer of Nokia.

"Manager Jiang, you have led the cooperation with Huanyu technology and achieved good results. What do you think of Tianyu mobile phone?"

"I think we should follow up."

Jiang Zi thought for a moment and expressed his views.

"Mr. Xu, Tianyu mobile phone is a business of Huanyu technology. On the face of it, he only sells mobile phones, but in fact, Huanyu technology has many businesses. There are mobile phones, portals, e-commerce trading websites, as well as online game businesses, including music websites. Maybe Tianyu mobile phone is still in the ultra-low-end market, but Huanyu technology is completely competitive as long as they are given the opportunity Tianyu mobile phone can be pushed to the high end through its various businesses. "

"That makes sense."

Xu ban motioned to Jiang Zi to continue.

"Just as we cooperated with Huanyu technology at that time, including now we also cooperate with Huanyu technology in Huanyu mall. Through their website, our sales volume has been good. The 299 price of Tianyu mobile phone seems to have no influence on Nokia. After all, the positioning is different. But if we see all Tianyu mobile phones on the street for a period of time, we have to say yes to Nokia Asia has no impact, I'm afraid it's unrealistic. "

Brand not only represents popularity, but also represents penetration.

Some brands are well-known, but their penetration is not good.

Some brands are not well known, but their penetration is very strong.

This penetration often affects users' judgment and their choice.

It's easy to understand.

You are using Tianyu mobile phone, I am using Tianyu mobile phone. If the next Huanyu technology comes up with a slightly more powerful mobile phone, will you continue to use Tianyu mobile phone?

The answer is, not everyone can use it, but it's very possible.

This is very likely, which will affect the sales of a series of Nokia mobile phone models.

"At present, Nokia has launched more than a dozen types of mobile phones, including high, middle and low-end mobile phones. We can not consider sinking the market now, but we must consider the future of Nokia."

"OK."

Xu's incomparable satisfaction.

He agrees with what Jiang Zi said.

According to the current sales volume of Tianyu mobile phones, they are afraid to exceed 30 million this year.

Such terrible figures, although the profitability can not compare with them, but when it comes to sales, even Nokia has exploded.

By the end of the year, Tianyu's mobile phone roared that it was not the first in sales in the whole year.

Annual sales volume first, what is this?

This is also a real strength.

With such strength, why can't they enter the middle and high-end?

Besides, Tianyu series can't enter the middle and high-end. Can't you change the model?

It's not that hard.

"You mean, we also grab the ultra-low end market?"

"Yes."

Jiangzi said: "the strategy of Tianyu mobile phone is not complicated. They use the way of low price for sales. Once the sales go up, their cost will drop significantly."

"How to price it?"

"We Nokia don't have to pay 299. We have brand premium. We can launch 399 or even 499, but there is a problem."

"What's the problem?"

"We must make a production plan for tens of millions of mobile phones before making this strategy, because in this way, we can reduce the whole production cost in procurement, production and design.

At this point, Jiang Zi hesitated and said, "but there are some risks."

Once the mobile phones produced can't be sold, this wave of losses will be big.

This is also the reason why a series of domestic mobile phone manufacturers dare not prevent effectively.

In the first step, you didn't keep up with the rhythm of Tianyu mobile phone. In the second step, you were led by them.

But if you don't follow suit, you can't reduce the production cost.

If your production cost is not reduced, why can you compete with Huanyu technology?

For this, Xu ban naturally knows this.

however.

Nokia is not an ordinary mobile phone manufacturer.

What others can't do, they don't necessarily can't.

Other mobile phone manufacturers don't have this strength. Nokia has this strength.

Can Tianyu mobile phone really monopolize the ultra-low-end mobile phone market?

We disagree.

"Manager Jiang, I will do a good job in the plan these days. I will apply to the headquarters."

Xu Ban said.