Chapter 634

"Lao Cai, how much do you think the sales volume of Huanyu technology can break this time?"

"This time, Huanyu technology promotion is aimed at clothing brands. I think it is more to promote the number of transaction orders than the turnover."

Office, leaving only Ma Yun and CAI Congxin.

Both of them have reached a consensus. Ali has no other way to get through this difficulty, but to hold on.

"C2C's most valuable asset is the number of transaction orders and consumers. Unfortunately, we turned to B2C at that time."

Ma Yun regretted being fooled into B2C by Chen Yu.

"Mr. Ma, no one can understand the market. At that time, we had been losing money in C2C, and we had no bottom. At least we did B2C, allowing capital to see the potential market of e-commerce."

"That's true."

This is Ma Yun's only comfort.

Of course, for this promotion of Huanyu technology, the industry has no high expectations for the turnover.

C2C is different from B2C.

If you want to break the record, hit B2C directly.

Like that kind of household appliances, it costs thousands of yuan every order, and the turnover is hundreds of millions every minute.

But C2C like those clothes, some are only tens of dollars.

Even if you sell more clothes, the turnover is not large.

However, people in the industry also know that Huanyu technology must do.

If e-commerce wants to develop, it is impossible to sell home appliances all the time.

What really goes to the market is all commodities.

Clothes are exactly what we have the most potential to buy.

As long as the clothing brand is opened, these users can buy any other products in the future.

However, for Chen Yu, this time his promotion requires not only the number of transaction orders, but also the turnover.

He really wants to let the public have a look through this promotion.

Who told you that the turnover of C2C is weaker than that of B2C?

Who told you that a dress can't sell home appliances for thousands of dollars for tens of dollars?

As long as the quantity is large, let alone dozens of dollars, even a few dollars, Chen Yu has to pile up the transaction volume.

Of course, it's not easy to pile it up.

It is 2004, and the e-commerce market has not been popularized.

One of the reasons why it is not popular is that we don't know much about online shopping.

Another is that the payment channel is not so perfect.

However, for these two, Huanyu technology is not helpless.

The first is to promote and publicize online shopping.

In the past, Huanyu technology used to advertise.

Just ordinary advertising, we don't know much about online shopping.

People still feel insecure about online shopping.

This time, Chen Yu decided to do a live online shopping TV program with Jiangsu and Zhejiang guards.

The content of the activity is from the opening of an online shop owner to consumers buying products online.

Then the merchant delivers goods, enters the express company, then logistics transportation, and finally your logistics in the region.

Then call to pick up.

For people used to online shopping in previous lives, this is naturally nothing.

But for those who have never tried, such operation must be popularized to them.

Of course, in this popularity, it is also very necessary to introduce the trading mechanism of online shopping.

The most necessary transaction mechanism is the secured transaction with a third party.

In other words, after the user pays for the product, the money is not given to the merchant at the first time, but to the paypass of Huanyu technology. Alipay will first keep the goods for the user. After the user receives the goods, he will confirm the receipt. The money previously typed in will enter the merchant account. This mechanism not only protects the interests of consumers, but also protects the interests of shopkeepers.

After all, it is not only consumers who worry that businesses will cheat, but also businesses who worry that consumers will not admit their accounts.

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Naturally, this program costs money.

In fact, he is also an advertisement, just a disguised advertisement.

However, this kind of disguised advertising is more effective than that kind of direct advertising.

In itself, the ratings of Jiangsu and Zhejiang guards are good. Under such live publicity, many people also have a clearer understanding of online shopping. Even if they don't buy online for the first time, they have become potential users.

Especially a link of logistics and transportation.

In order to increase the attraction.

Chen Yu specially added a timing link.

That is, the time from placing an order to receiving the goods.

Normally, some areas in the southeast of the five provinces of Jiangsu and Zhejiang will take about three days to arrive.

However, in this program, consumers only took 2 hours from ordering to receiving.

Of course, this is hype.

Not all goods can be delivered within two hours.

However, the two-hour receiving experience has undoubtedly greatly stimulated a number of potential buyers.

In particular, there was no rehearsal or rehearsal for this live broadcast, and the whole process was real.

For example, the consumer who received the goods in two hours.

When he was really sure that his goods had been delivered to his door, the shock on his face was incredible.

It would take a few hours to buy it in real life, go shopping and then buy it back.

This is one of them.

Second, improve the payment system.

In fact, Huanyu technology started its own payment system a long time ago.

Alipay is the most important link of Huanyu technology.

Moreover, by binding Alipay to Internet cafes, many users have already had the function of online consumption in Internet cafes.

But online consumption at that time was more about buying snacks in Internet cafes, such as buying a bag of melon seed drinks.

At the same time, there are recharge YY coins and game coins.

This is biased towards virtual.

But now, Chen Yu will pay through this payment system, into a real online shopping.

However, he still needs a link to realize Alipay online shopping in Internet cafes.

This link is the receiving link.

Ensure the receiving link and the user's sense of security of payment.

Because they know that after placing an order, the goods will be sent to the Internet cafe.

It is OK to receive goods in Internet cafes.

However, if the quantity is large, there will be a lot of pressure on the receipt of Internet cafes.

To this end, Huanyu technology negotiated with a group of Internet cafes that had cooperated before and launched a national Internet cafe express interlocking site.

On the one hand, these Internet cafes can receive and send products for users in their Internet cafes, and they can also serve other non internet cafe users.

As soon as this Internet cafe + Express mode is launched, many Internet cafe bosses are very interested.

Especially Wang pangzi, as the vice president of the largest Internet cafe chain in China, found Chen Yu at the first time.

In addition, it signed a contract with Huanyu technology to officially launch the Internet cafe express business.

Do these things well, and the promotion of Huanyu technology will come.

As for the amount of this promotion.

Chen Yu doesn't know yet.

But he knows that it will never be lower than the promotion made by B2C Huanyu mall before.

Everything is ready, only due to the east wind.

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Now Dongfeng doesn't need it, just wait for the promotion to start.

Chen Yu is looking forward to it.