Chapter 678

"Give Lenovo 40000 chips."

Hang up the phone, Chen Yu said to the secretary.

Anyway, Chen Yu will do it if he promises Yang Yuanqing.

As for what effect 40000 chips can play on Lenovo Mobile phones, that is not what Chen Yu is considering.

"Wu Kai, when will our new product be released?"

Regardless of Lenovo's side.

While Tianwen chip successfully entered the market, Chen Yu also began to pay attention to his mobile phone business.

In fact, Tianyu mobile phone itself had a better cost performance.

However, due to the emergence of Tianwen chip, the original cost performance of Tianyu mobile phone has become very general.

At this time, Huanyu technology also urgently needs to release a new mobile phone.

"The new products are almost ready, but the cost performance can only be said to be average."

Wu Kai has some helplessness: "President Chen, with the advent of Tianwen chip, our advantages have become less obvious."

But even so, Wu Kai knows.

Chips are naturally more important than mobile phone business.

However, even so, it is also a headache that the competitiveness of their own mobile phones has been greatly reduced because of their own chips.

"Ha ha, then think of more ways."

Chen Yu smiled.

Naturally, he also knows the current situation of Huanyu mobile phone.

Previously, Huanyu mobile phone sold for 1200 yuan, which is incomparably cost-effective.

But now, if you still sell 1200 yuan, I'm sorry, you really can't sell domestic mobile phone brands.

Even if the current new Huanyu mobile phone has a higher configuration, 1200 yuan is no longer cost-effective.

"I chatted with Huang Zheng and prepared to sell our mobile phones online."

Wu Kai suddenly proposed a way to sell mobile phones online.

"That's a good idea."

Chen Yu praised and said, "what is the price of our mobile phone?"

"700 yuan."

"700 yuan doesn't have many advantages."

Chen Yu shook his head: "waveguide Jinli's price is about 800 yuan, and some have made a price of more than 700 yuan. We also set 700 yuan for Huanyu mobile phones, which is afraid it will be difficult to attract users."

The new product of Huanyu mobile phone is not a replacement, but an upgrade of Huanyu mobile phone.

Therefore, on the whole, Huanyu mobile phone is not so innovative compared with other mobile phones.

Since there is no innovation, the price war is to attract consumers.

However, before this, Huanyu technology did have advantages in price war, but now because Tianwen chip has built-in multimedia function, it suddenly reduces the production costs of other manufacturers, which is equal to Huanyu technology. Or even if it is still worse than Huanyu technology, it is not much worse.

"We also want to lower more, but we can't lower it."

Wu Kai spread his hand: "Huanyu mobile phone is a middle-end mobile phone. In itself, its production cost is greater than our low-end Tianyu mobile phone before. And now our pricing is within 1000 yuan, so it is difficult to fight a price war."

Chen Yu knows this best.

To say, the most profitable is the high-end machine.

Therefore, the price of high-end machines must be more than 3000 yuan, or even 4000 yuan or 5000 yuan.

Because only with such pricing can there be greater profits.

Most of the mobile phones below 1000 yuan are small profits and quick turnover.

Such a competitive environment is the most difficult for major mobile phone manufacturers.

Because everyone's configuration is almost the same at this time, and the brand doesn't add much to domestic mobile phones.

As for the market performance, it's up to luck.

It depends on whether users like Huanyu mobile phone, waveguide, or step by step.

"It's not that we can't fight a price war, but we have to fight another way."

Although so much has been said above, Chen Yu is still ready at the moment.

"Mr. Chen, what can you do?"

"Hit the price of 499 directly on the Internet."

"Poof..."

Wu Kai almost sprayed water.

He thought Chen Yu had something to do.

I didn't think so.

"President Chen, we owe it to death."

499 a mid-range phone, which is not a low-end mobile phone. Such a sales method must be lost.

"Who says it's a loss? We have so many applications bound to our mobile phones."

"But it's also a loss."

Wu Kai does not agree with this way of Playing: "if China Mobile and China Unicom sign the only cooperation with us, it's OK."

No matter how valuable the application software is, it is not worth 200 yuan per set.

Moreover, it is more difficult for the application software to make money. It will take one year after receiving the payment.

This alone will drag the Huanyu technology mobile phone department to death.

"Don't worry, I haven't finished yet. I mean, we control a certain sales volume, for example, 10000 units."

"10000 units?"

Wu Kai didn't understand: "only 10000 units at a time?"

"Yes."

"Then we can't make money."

It seems feasible to control the quantity, which won't cost much.

But the problem is that products such as mobile phones do not sell millions of units, and there is no profit at all.

What can you make by selling 10000 units?

"No, we have money."

Chen Yu inspired Wu Kai: "if we announce our Huanyu mobile phone online for 499 yuan, will you buy it?"

"Of course."

"But you may not be able to buy it. What if hundreds of thousands or millions of people rob it?"

"It depends on luck."

"Yes."

Chen Yu nodded: "look at your luck. But you have bad luck and can't get it?"

"Then grab it next time."

"I won't get it next time?"

"Then grab it next time..."

"Still can't grab it?"

"Then I'll buy one from reality."

"OK, the reality is 700 yuan."

Chen Yu clapped his hands and wanted this effect.

"No, Mr. Chen, I stroked..."

Chen Yu said that Wu Kai had to think about it again.

"Mr. Chen, how much did you say to sell online just now?"

“499。”

"10000 units a day?"

"Not necessarily every day. It can be a cycle of three days or once a week."

"Is this a mobile phone robbery?"

"You can say so."

"Can we hype this activity?"

"That's right."

Chen Yu snapped his fingers. Wu Kai's children can be taught.

"By taking advantage of this mobile phone grabbing activity, we can attract a large number of consumers' attention and create topics, and our Huanyu mobile phone can stand out from many mobile phone brands."

"Yes."

"I'll go, Mr. Chen... This idea is too arrogant."

Wu Kai jumped up excitedly.

This is the first time he has seen such a great marketing method.

Although this activity has not started yet, just think about it. At that time, tens of millions of people will rob 10000 mobile phones.

There must be a lot of people who can't grab it here.

Since you can't grab it, what does that prove?

Prove that this mobile phone is hot.

The more you can't grab it, the more it proves that this mobile phone is popular.

The more popular this phone is, the less you can grab it.

The more you can't grab it, the more you want to grab it.

Well, after robbing for many times in a row or not, it is estimated that you will give up.

But giving up doesn't mean you don't want this phone.

Since you can't grab it, buy it in reality.

What can we do? Living people can't be suffocated by urine. Just buy it another way.

Although in reality, the purchase price is more expensive than online, 700 yuan is not expensive compared with other mobile phones, and it is cheaper.

At this time, may I give you a reason not to buy Huanyu mobile phone?