"Mom, it's cold recently. Pay more attention to your health."
"It's all right. Your mother is in good health. It's you. Don't stay up late every day."
"I see."
"You know, I tell you every day, you always ignore it."
"Mom, I'll listen to you this time."
"Again..."
At the weekend, Ma Yun called home.
Although his work has not been very smooth recently, he has always settled down well at home.
No matter how hard and tired his work is, he won't complain to his parents.
"By the way, son, do you have a refrigerator repair there?"
"Is the refrigerator broken?"
"It just broke down a few days ago. I can't find someone to repair it."
"Then buy a new one."
"I'd better not. How expensive it is to buy one. Let the people there repair it."
"We don't have to send someone to fix it. I think the refrigerator is too old. It's useless to repair it again."
Although Taobao does e-commerce, it also has after-sales maintenance before B2C.
Ma Yun has always been generous to his parents.
Think about this refrigerator for many years. It's estimated that it's just like this when it's repaired. It's better to buy another one.
"Mom, I'll arrange it later. Just remember to answer the phone."
This kind of thing doesn't need his mother to worry. Ma Yun will arrange it.
But the other end of the phone immediately said, "son, don't buy it in the supermarket. It's very expensive there."
"We don't need to go to the supermarket. We also have it on our side."
"I know you have it there, but you don't have to spend money. I think so, you can place an order at Huanyu mall and buy me a refrigerator. The refrigerator there is only 1999 yuan, which is very cheap."
"Mom, what did you say... Huanyu mall?"
"Not really."
"Mom, how do you know Huanyu mall?"
Ma yunqi is strange.
Although parents know that they are doing online business, they actually know that.
As for how to do it, they don't know.
And parents can't remember the name Taobao alone.
Why do you remember this Huanyu mall?
"I also heard from others that Huanyu mall will hold an activity in a few days. The home appliances in it are very cheap. It's 12000 cheaper than those in the supermarket."
"Mom, that's a lie. How can it be cheaper by one or two thousand."
Ma Yun vomited some blood.
Of course he knows what's going on.
Recently, Huanyu mall bought a lot of advertisements on CCTV. If it's okay, it's advertising bombing there.
For these people, the most powerful publicity is, of course, CCTV advertising.
And the price is so low that it is impossible to say that it is not exciting.
No, even my mother is excited.
"It's deceptive, but it doesn't look like it. It seems that there are advertisements in the TV station."
"There will be lies on TV."
"Son, is it true or false?"
"Mom, can I lie to you? In this way, mom, you don't care about anything. I'll have the refrigerator sent back to you."
"Well, OK, I'll listen to your son."
Hang up the phone, Ma Yun is in a worse mood.
I didn't expect Huanyu technology to fight so hard. Almost half of the people in the country know the strength of this advertisement.
But it's normal to think about it.
It's so cheap that everyone is excited.
But Ma Yun knows that this cheapness is completely the routine of Huanyu technology.
Looking at the surface, Huanyu technology is indeed cheap for one or two thousand.
But in fact, these cheap things sell only a few or dozens.
When these are sold out, they bid back the original price.
This is actually the same as snapping up Huanyu mobile phones.
Use the low price in front to attract users. If there are more users, consumers will buy even the original price in the back.
Of course, they have learned this move, Ma Yun, and the effect is very good.
It's just that Taobao has not been comparable to Huanyu mall in terms of scale, so there's not much movement.
"Huanyu technology again."
Ma Yun has a headache.
Especially now they can't compete with Huanyu technology.
Finally, he simply stopped caring about him and went out of sight and out of mind.
It's just that Ma Yun wants to stop seeing things on the side of Huanyu mall, but news about Huanyu mall keeps appearing in front of Ma Yun's eyes.
For example, a variety show produced by CCTV that night.
This program is actually advertising for Huanyu mall.
But this time, the advertising is not the price, but the logistics system of Huanyu mall.
One of the most eye-catching places is that Huanyu mall logistics sent a refrigerator to SenShan Laolin.
yes.
You're right.
They didn't even send mail in this place, but Huanyu mall did it.
And the goods delivered are not small goods, but large refrigerators.
You can imagine.
It took nearly two days for four people to deliver the refrigerator, which weighed hundreds of kilograms, all the way across the mountains.
What is this concept?
No doubt, once such a lens is released, the whole scene will explode again.
"Hype, this is hype."
Ma Yun's teeth itch with hatred.
Of course, he knows that this is the hype of Huanyu technology.
Also send SenShan Laolin.
Think they can't send it there on Taobao?
no
Equally capable.
But the problem is that sending once and twice is feasible.
But you try this kind of thing as an ordinary business.
Let alone one Huanyu technology, even ten Huanyu technologies can't do it.
However, whether it is hype or not, the audience in front of the TV likes to buy this account.
Seeing such a lens, they immediately felt that the service system of Huanyu mall was incomparable.
This after-sales service not only allows them to quickly establish the trust and security of online shopping, but also makes them feel that online shopping is more convenient than buying in physical stores. At least, they absolutely believe that physical stores can't send refrigerators to the mountains.
Let alone sent to the mountains, there are some remote rural areas, they do not send.
If you force him to give it, I'm sorry, I have to pay more.
"Zhao Xi, don't show me such news in the future."
Ma Yun said with a livid face.
"Er... Mr. Ma, this is your TV station."
Lu Zhaoxi was embarrassed.
He said he didn't see it. As soon as Ma Yun heard the news of Huanyu mall, he would pay attention to it at the first time.
Just as now, when he heard that Huanyu technology had advertised a variety show on CCTV, Ma Yun was transferred to CCTV for the first time.
"Go... Do your own thing."
Driving Lu Zhaoxi out, Ma Yun felt tired all over.
Although he always thinks B2C is burning money, how can this burning method be broken if it really burns out.
However, although he thinks so, Ma Yun still has a trace of faith in his heart.
B2C can never do it.
Only C2C is the most suitable for the domestic market.
"Mr. Ma, the home page of Huanyu mall has launched the promotion interface."
"Tell me about Huanyu technology again."
Ma Yun wants to strangle Lu Zhaoxi.
That's right, but how can we not read the news about Huanyu technology.
Although he wanted to see it, Ma Yun still pretended not to care and said, "what's the matter? It's just that he has created a promotion interface. Zhaoxi, can you calm down?"
"But the problem is that their home appliance prices are really..."
"What is it? It's too cheap, isn't it? It's not normal. There are advertisements on TV. You don't know this routine. First make some low-cost ones, and then attract the majority of consumers."
"But..."
"What, but. Zhaoxi, do you care too much about Huanyu technology?"
"No, Mr. Ma, the price above Huanyu mall is true, not routine."
"Of course I know it's true. I'm sure I'll sell it to consumers at such a price. If it's false, he can't be accused of death..."
"Mr. Ma, it's not like this... Mr. Ma, why don't you go into Huanyu mall and have a look."
All of a sudden, Lu Zhaoxi felt a little worried. Let Ma Yun have a look in person.
"What's good to see, really."
Ma Yun glared at Lu Zhaoxi, but still opened the Huanyu mall.
"You see, it's not like this. The price is very normal. Although it's cheap, how long can it be cheap?"
"How many can he sell?"
"Just look at this large 1.5p air conditioner. The inventory on it must be only dozens. Whether you can grab it depends on your luck."
"Eh, it doesn't seem to be dozens."
Open the interface of Gree 1.5p air conditioner, but the reality is different from Ma Yun's imagination.
The above inventory quantity shows 999999.
990000 units.
"Why so much?"
If it is to attract people with low prices, there are too many 990000 units.
Sell so much that they can't afford to die.
Gree air conditioner has always been more expensive than other air conditioners. The market price of 1.5p is at least 3000 yuan.
Now we have 1999 yuan. How can other home appliance supermarkets mix when they sell it like this.
On this thought, he felt that Huanyu technology was doing routine.
They can't sell at such a low price.
The purchase cost is not enough.
"Zhaoxi, do you think they are cheating?"
Ma Yun guessed: "now mark 990000 units, and then directly reduce them to 99 units when they are really promoted."
"I don't know. But Mr. Ma, there seems to be a few more words on it. I don't know what it means?"
"Where are a few more words?"
"Look, it says, Huanyu self operated."
Pointing to the front words of the title, Lu Zhaoxi said.