Chapter 698

"Huanyu self support?"

Although it's just four simple words, Ma Yun subconsciously feels bad.

I'm afraid these words are not so simple.

If taken literally, it looks as if Huanyu is selling its own goods.

But the deep level seems not.

"Zhaoxi, immediately call everyone over and study the Huanyu self-management."

At this time, although the formal promotion has not yet started, the four words of Huanyu self operation make Ma Yun feel a strong sense of crisis.

Will this be a new model?

Just like the online order and offline delivery made by Huanyu technology at that time.

Although the online order and offline delivery mode is not so important, it did increase the confidence of countless consumers to place orders online at the beginning. Once confidence is developed, it doesn't matter whether this model is necessary or not.

However, Ma Yun feels that this Huanyu self-management seems to be more than just an ordinary model.

Ma Yun has done B2C before.

Although most b2cs invite merchants to open stores.

But sometimes, Ma Yun and others will save some goods for sale.

But they didn't have the concept of self-management at that time.

Now, it seems that this self-supporting is the same as when they took their own goods to sell.

But if that's all, what about the price?

Even if they are self-employed, their price can not be so cheap.

Since it is self operated, it also needs to purchase, and the cost of purchase may not be lower than others.

This kind of self operation was just their additional business at that time, not their main business, but it was OK to make some money.

But now

When he saw that this series of products had a substantial price reduction of about 1000 yuan, and the lowest price reduction was 700 yuan, Ma Yun was not good.

Who can stand such a price?

"Mr. Ma, their self-management seems to be different from what we used to do."

"I also feel that how can they set such a low price?"

"It is possible that they have adopted substantial subsidies."

"It's impossible. If they stick it like this, they will die."

In fact, when they were doing B2C, they did start subsidies.

I just couldn't help it at that time.

E-commerce is a new concept. We have no idea to place an order online for the time being, but only through subsidies.

But this way not only does not make money, but also loses money.

No one in business is a fool.

The reason why everyone is willing to lose money at first is to let everyone try online shopping.

Now many people have tried. Basically, most B2C platforms are not subsidized.

Besides, even if it is a subsidy, there is a maximum of 50-100 yuan. Where is the price difference of 1000 yuan.

And now online shopping is no better than in the previous pioneering period. The amount of online orders is growing every day.

Although Huanyu technology makes money, such posting method makes him bankrupt every minute.

"Mr. Ma, it seems that some of their products are different from those of physical stores."

At this time, Cai Congxin pointed to a promoted air conditioner and said.

"I haven't seen this type of air conditioner."

"I also feel a little strange."

Based on this discovery, people suddenly found that other products are the same.

"Brother Cai, it's like this. I checked. The models of these refrigerators are also different from those in physical stores."

"And these color TV sets."

"Will this be the manufacturer's inventory?"

"It shouldn't be. There can't be so much inventory. Besides, even if it's inventory, there can't be different models. It's not just models. You see, some of their brands are different from physical stores."

"How did these models come from?"

With questions, they soon found the real answer.

Huanyu self operated here is not just simply selling things by itself.

More in-depth self-management, but the manufacturer cooperates with Huanyu mall alone to design and produce products for them.

Or it is not designed separately. In fact, the performance parameters are the same, but it has changed a model and a sub category trademark.

It's also Gree. Physical stores sell calm Wang. Well, it's called Xinyue online.

Although it is called Xinyue, the brand is still GREE, and the performance parameters are the same as that of Wang Yimo.

In other words, these products will not be sold in reality. They will only be sold online.

He doesn't just sell online. He has and only Huanyu technology.

Even if they want to sell Taobao.

Sorry, the manufacturer doesn't supply you.

"Mr. Ma, we..."

When he understood this, Ali and his partners were embarrassed.

They are all elites in the industry.

Although on the whole, they are not as good as Huanyu technology.

But if the new model comes out, they can find the power at a glance.

Huanyu's self operation has brought new hope to B2C, which did not have much vitality.

Imagine.

Manufacturers design products separately for Huanyu mall, that is, they no longer need physical dealers.

They just sell their products to Huanyu technology.

As long as Huanyu technology puts its products online, he doesn't need to rent a store at all.

All of a sudden, from the dealer to the rent... The savings are not one or two.

This can also understand why we can save 1000 yuan in electricity.

of course.

Why do they want other models?

Because it needs to stagger sales with physical stores.

Otherwise, if the products sold online and physical stores are the same, physical dealers will also exert pressure on manufacturers.

Now, everyone sells different products.

You sell yours, I sell mine.

As for who sells well, it depends on whose ability.

This can be said to completely avoid the direct competition with physical stores.

But in fact, although they avoided it, B2C also robbed the market of physical stores.

But even so, the physical appliance supermarket has no way.

"Why, it was hit by others?"

"Yes, this Huanyu self operated model is really new, but we are not afraid."

"Besides, the sales data of Huanyu mall has not come out yet. It is unknown whether we recognize the accounts. Most importantly, there is an important defect in this self-management."

"Mr. Ma, what defect?"

"Since the self operated products of Huanyu are so cheap, consumers will think, why should they buy the products of other businesses?"

Ma Yun said.

You know.

Not only does Huanyu own its own business, but also a series of businesses set up in Huanyu mall.

Even if Huanyu is forced by itself, they can't catch all the products at once.

So, if Huanyu's self-management has robbed consumers, do other businesses want to live?

Some of them do e-commerce, do is the platform, rather than their own participation in the competition with the enterprise.

"Mr. Ma, you're right."

"Huanyu self operation looks attractive, but the more they sell, the faster other businesses die."

People began to reason under Ma Yun's analysis.

"Well, that's it. You talk first. I'll go out and have a cigarette."

With that, Ma Yun picked up a pack of cigarettes and went out.

He needs to calm down.

yes.

What he said to a group of Arhats just now is sheer nonsense.

What defect.

Indeed, Huanyu self operation is indeed flawed.

However, this defect does not affect the attraction of Huanyu mall to consumers at all.

At such a low price, as long as they succeed in attracting consumers, the market will be full of vitality.

The reason why he said that just now was that he didn't want everyone to lose hope.

"Lao Cai, why did you come out?"

When he was halfway through the smoke, he saw Cai Congxin coming out, Ma Yun said.

"What do you say?"

Cai Congxin sighed: "the self operated model launched by Huanyu technology has hit our seven inches."

"Lao Cai, stop... I want to be quiet."

His face was very ugly.

Ma Yun just now has been holding back.

In fact, after he understood the self operated mode of Huanyu, he almost couldn't help crying.

He knows too well what this model means to them.

Such a model can almost be said that the overlord in the field of e-commerce may be born at this time.

But it is very funny that he, including some of his other partners, failed to participate in this self-supporting feast.