Huanyu mall.
Think of this e-commerce website, two people, you look at me, I look at you, my heart is cold.
Huanyu mall is the largest e-commerce website in China.
And they started with home appliances.
Although they didn't make much money in Huanyu mall at that time.
In fact, they don't make much money now.
But after years of efforts, they have successfully promoted the concept of e-commerce.
He let everyone know that you can buy things not only in reality, but also online.
Online shopping and online consumption are becoming more and more popular.
Such a super channel... Why didn't you think of it?
Jin Zhizhong wanted to slap himself.
On the other side, looking at Li Zairong's expression, it's not much better.
No wonder they didn't think of it.
Sometimes such cross-border things affect their thinking too much.
In the past.
Those who engage in television will engage in television, and those who sell household appliances will sell household appliances.
Those who engage in the Internet engage in the Internet, and those who engage in the entity engage in the entity.
Those who engage in television will not sell home appliances, and those who sell home appliances will not engage in television.
Those engaged in the Internet will not enter the physical manufacturing industry, and those engaged in the physical manufacturing industry will not enter the Internet.
Even now, this is the iron law.
But there is an evil spirit called Huanyu technology.
This is not only the Internet, but also the entity.
This guy sells home appliances and makes home appliances himself.
This is a one-stop process of production and sales.
Even Samsung, although the whole industrial chain is incomparably perfect.
But is perfection without weakness?
No, even Samsung has weaknesses.
This weakness.
That is, they don't have their own sales channels.
Or not without.
Samsung in their local sales channels do not know how terrible.
But home is home, and coming to China is different.
On the Chinese side, Samsung's products are mostly sold by dealers.
For example, cooperation with home appliance supermarkets and mobile phone chain supermarkets.
Even before working with e-commerce platforms.
But now
Huanyu technology has grasped the strongest channel in its own hands.
One entity is one of the two strongest home appliance supermarkets.
The other is the strongest e-commerce platform... There is no one in this one.
If only two home appliance supermarkets, maybe Samsung can fight.
But if you add Huanyu Mall
Almost the first time, Jin Zhizhong called Huang Guangyu.
"Mr. Huang, can you give us more publicity next week?"
"Mr. Jin, what do you mean?"
"We expect Huanyu technology may launch their e-commerce website to help them sell."
"This..."
Huang Guangyu hesitated.
"Mr. Huang, the problem of capital will be solved in 1000 months according to your premise."
Knowing that Huang Guangyu wanted to rip off again, Li Zairong motioned to Jin Zhizhong with his eyes.
Jin Zhizhong understood and increased the amount of cooperation to Huang Guangyu.
But unexpectedly, Huang Guangyu shook his head: "Thank you, Mr. Jin, and thank Samsung for your generosity. 10 million won't be needed. Since we signed a cooperation with Samsung before, we will continue to abide by the cooperation. At the same time, next week, I will ask stores across the country to increase publicity. Of course, you also need to cooperate. However, Mr. Jin, what I want to say is that Huanyu mall has begun to take action."
Huanyu technology is not only a competitor of Samsung, but also a competitor of Huang Guangyu.
To be honest, Huang Guangyu also wants to destroy Huanyu technology.
But there's no way. Strength doesn't allow it.
"Ah?"
"Huanyu mall has just advertised their super TV in full screen."
"So fast."
Jin Zhizhong felt a chill in his heart.
He didn't expect Huanyu technology to move so fast.
They just thought of Huanyu mall and they took action.
In fact, it is not Huanyu technology that moves fast, but they have long been laid out.
Others can't imagine how many sales channels Huanyu technology has. Doesn't Chen Yu know?
"Can you see the specific sales data?"
"I can't see this yet. I have to wait a week after consumers receive the goods and confirm the order."
"Thank you, Mr. Huang."
During this call with Huang Guangyu, Jin Zhizhong changed his impression of Huang Guangyu a lot.
But that's not the point.
The key point is... The super TV of Huanyu technology has attacked.
……
Of course, Samsung and Panasonic do not want to wait to die in the face of the menace of Huanyu technology super TV.
Since Huanyu technology has e-commerce sales channels such as Huanyu mall, Samsung cooperates with ALI.
Although Ali's market share is far less than that of Huanyu mall, it can't manage so much now.
Ali's market share is not good, but it's better than doing nothing.
As for Panasonic, they also thought of joining hands with ALI, but unfortunately Samsung took the lead.
Finally, they had to work with Amazon, eBay, which had a lower market share.
As for other TV brands, they gave up completely at this time.
It's not that they don't want to compete, but that they have no money.
In this, both Panasonic and Samsung are giants.
One is that their strength is not comparable to them, and the other is that their capital is not comparable to them.
Although Huanyu technology can't compare with Panasonic and Samsung... Don't you see that Panasonic and Samsung have been hanged by Huanyu technology?
It's better not to go in this mixed water.
This time, don't waste a lot of money because the market can't get back.
You might as well let them fight.
They also have the advantages of fighting.
They spell out the market. Later, they can't eat their own meat. It's OK to drink soup.
After all, some other TV manufacturers themselves don't want to be the first, and they don't have the strength to be the first.
Panasonic, Samsung and Huanyu technology are all their business.
But for these three, they have to fight.
If Panasonic doesn't fight, their plasma TV will be finished.
If Samsung doesn't fight, their efforts in previous decades will be wasted.
If Huanyu technology doesn't fight, a pair of big hands will be added to his neck.
So
Anyway, the three companies have to fight, not only to fight, but also to fight hard.
……
A week later, the fight between the three families was temporarily stopped.
This week, the three companies spent a lot of money on publicity and promotion.
Not only cooperate with supermarkets and e-commerce websites, but also in major TV stations.
At this time, no one of the three companies can retreat. If any one retreats, the future market will be handed over to others.
"Did the sales come out?"
"Come out."
"How much?"
"3000 sets."
Jin Zhizhong was relieved to see the data.
The data of 3000 units a week is certainly not very good.
Compared with ordinary color TV sets, the data of 3000 sets a week is simply terrible.
You know, tens of millions of color TV sets will be sold in China every year.
But 3000 a week is pretty good for this high-end TV.
At least, he sold more than 1000 units in the first week of Huanyu technology.
Of course, this is also the reason why the star threw a lot of money on publicity this Wednesday.
"What about Panasonic?"
"Also came out. Their sales volume is 2000 units."
"OK."
Jin Zhizhong breathed a sigh of relief.
Panasonic plasma TV technology is good, but as long as it works properly, plasma may not be popularized.
However, Jin Zhizhong did not dare to be careless.
What worries him most is Huanyu technology.
Although Huanyu technology is called super TV, in fact, like their products, they are LCD TVs.
In principle, even if Huanyu technology won, Samsung didn't lose much.
But if Huanyu technology wins, Samsung will be the second.
In the field of panel, when did Samsung become a sophomore?
However, although Jin Zhizhong was not satisfied, he also knew the current situation.
With the help of two major home appliance supermarkets of Huanyu technology and two sales channels of Huanyu mall.
Huanyu technology's super TV must sell better than them.
However, Jin Zhizhong also knows that the three sell high-end TVs and are still in the promotion period. The sales of super TVs this week should not be too high. If so... The super TV of Huanyu technology does not have too many advantages.
But Jin Zhizhong didn't dare to be careless. He looked at their sales data.
"Has the super TV sales of Huanyu technology come out?"
"Not yet, but there is news in the industry, about 8000 left stations."
"What, 8000?"
"I don't know whether the news is true or false. Huanyu technology has not been determined yet."
"Well, don't believe these gossip. First look at the official data released by Huanyu technology."
Jin Zhizhong was startled.
8000, NIMA, which is 5000 more than their Samsung.
Of course, the quantity of 5000 units is not much.
In the future, they can catch up every minute.
But for now, the quantity of more than 5000 sets completely compares them to Samsung.
Jin Zhizhong is unwilling to believe this data.
But that night, Huanyu technology officially released the data.
Yes, not 8000.
How can gossip data be taken seriously?
Not 8000.
Real data, but 10800.