Chapter 884

"In fact, although the competition of Huanyu mall is great, it is not without opportunities. Just find the right entry point."

"What entry point?"

"Well, to find this entry point, we must first understand the model of Huanyu mall. Although Huanyu mall looks like B2C, there are also classifications in B2C. For example, it is divided into self-supporting business, direct business and franchise business. Self supporting business is carried out by Huanyu technology itself, direct business is carried out by brand companies, and franchise business is the business of dealers and franchisees You can't do self operated business, and you can't do direct business now. What you can do now is join in. "

"Chen Yu, we know this. Is there any problem here?"

"Don't worry."

Chen Yu said again, "although these three businesses are not the same, they also have something in common. They sell some big brand products, such as Gree, Midea, Changhong, Nike, Adidas... Etc. on the contrary, there are few second and third tier brands that are not particularly famous."

"But only the first-line brand products are bought. We are not very interested in the second and third tier brands."

"This is not necessarily true. What if the clothes of second and third tier brands are sold at high discounts?"

Huanyu mall is different from Huanyu department store.

Take the clothing category as an example. Although the first-line clothing brands in Huanyu mall will also have discounts and promotions, they are basically similar to the reality, and they are cheaper at most.

"If you take the products of second and third tier brands to the mall and sell them at very favorable prices, there will certainly be a certain market."

"Then why not sell second - and third tier brands in department stores?"

"Because in department stores, your price can't compete with other stores."

This is actually the vipshop model of previous lives.

Although Huanyu mall also has discounts, there is a bottom line.

Huanyu department store, that's a discount. There's no bottom line.

In addition, the quality of Huanyu department store has never been as good as that of Huanyu mall.

If you need users with a certain brand and a certain quality, they will go to Huanyu mall to buy.

Of course, if you don't care much about quality and more about price, go to Huanyu department store.

Although the two are the same e-commerce company, the positioning groups of the two are not the same, and there will be no conflict.

However, vipshop mode is completely different from Huanyu mall and Huanyu department store.

This model has attracted a lot of users by establishing cooperation with second and third tier brands and then through discount promotion.

"There is a key problem here. How can we get such a preferential supply of second and third tier brands."

At this time, Lu Xue asked the key.

Although second and third tier brands are second and third tier, they are also brands.

Since they are brands, their prices must be more expensive than ordinary products.

If their price does not have certain advantages, even if they sell in the mall, they can't sell much.

But they are just franchisees, not manufacturers. They can't get such a cheap source of goods at all.

"It's also a direct order. I'll talk to the second and third tier brands directly."

"They can't give us a lower price."

"This is not necessarily true. You should know that the current market environment is a buyer's market, not a seller's market. In other words, supply exceeds demand, and many first-line brands have great inventory pressure. This is true for first-line brands, and the survival pressure of second and third line brands is even greater. Moreover, many second and third line brands have not established their own online sales channels, so you can rely on it Take advantage of their own advantages and get a relatively low price. In this way, consumers can buy a product with guaranteed quality and style, although it is a special brand that is missing at a relatively low price. "

Chen Yuyun said quietly.

He knows the e-commerce market too well.

Of course, this understanding is not that Chen Yu is so smart and powerful, nor that he has excellent knowledge.

Although he studied economics, the foundation of all these is the data accumulated by Huanyu e-commerce.

When countless businesses across the country moved into the Huanyu e-commerce platform, Chen Yu almost mastered the most first-hand data resources in the market.

These resources seem to be cold data, but taking them out casually is a huge business.

But then again.

This kind of business is just ordinary for Chen Yu. Chen Yu is not interested.

Chen Yu is a platform. It's impossible for him to open a shop to sell things.

Even if the things sold in this store are good, Chen Yu will not get involved.

"I... Chen Yu, what's your major?"

Li Hui on one side was stunned.

At least they are talented students in Peking University. Today, they were given a vivid lesson by Chen Yu.

"Economics."

Chen Yu said.

"Is the economics major of Shencheng university so powerful?"

Li Hui can't believe it.

Although she doesn't mean she despises Shencheng University, Shencheng university is indeed a very ordinary undergraduate university.

This is also the reason why Li Hui had always felt that Chen Yu was not worthy of Lu Xue.

But when Chen Yu saw this, not to mention their undergraduate students, even master students, may not be able to speak out.

Moreover, Chen Yu is not a boast, but has incomparably practical insights.

After this conversation, Li Hui wanted to go back and open a mall shop on the spot.

"Of course, it's great. If you think about where Shencheng is, the most profitable place is Shencheng. Although we don't have any profound theories, Shencheng's vision of the market is not comparable to that of ordinary people."

"Well, you're great."

Chen Yu was a little hit, but Li Hui said, "then why don't you do e-commerce."

"This..."

Chen Yu was stunned.

Seeing Lu Xue's embarrassed smile, Chen Yu asked, "why should I do e-commerce?"

"Why not? If you say the model is good, it's a big business."

"Big business? Can you make more money than our family selling hot pot?"

Li Hui was speechless.

This answer is really wonderful.

The valuation of hotpot Xishi is going to exceed 10 billion. It also cares that you open a shop online.

Even if you open a shop online for a lifetime, it's not enough for them to earn in a month.

……

"Lu Xue, what do you think of the model your boyfriend said?"

"OK."

"What are you going to do?"

"Go back to the studio and count the cash flow of the company first."

After a meal, Chen Yu said he had something to go first.

Lu Xue didn't leave Chen Yu either.

Anyway, Chen Yu has become an exchange student at Peking University. It's very convenient to meet in the future.

However, Lu Xue is more interested in the model mentioned by Chen Yu and is ready to go back to the studio for specific discussion.

"Lu Xue, now the studio has only more than 300000 cash flow. I'm afraid some are not enough."

Huanyu mall is different from Huanyu department store.

Huanyu department store does not force to pay a deposit. Even if it is paid, the deposit is very small, only about 1000 yuan.

However, the deposit of Huanyu mall, as a brand operator's operation platform, is a relatively large expenditure, about 100000.

Some larger ones have to pay a deposit of more than 300000.

Of course, for many brands, such a deposit naturally has no problem.

However, Lu Xue's previous small shopkeepers who engaged in grocery stores were really hesitant to take out a deposit of about 100000 at once.

Of course, it's not that you can't get a deposit of 100000 with 300000 cash.

The problem is that the remaining 200000, if only publicity, is estimated to be almost gone.

Moreover, this model seems to make sense and logical.

But this just stays in the imagination stage. Only after doing it can we know what the real practice is.

If these funds are invested, in case of failure, the money will be wasted.

"If we want to get a relatively low supply of second and third tier brands, I estimate that the initial starting capital will be at least 1 million. Even, 1 million is not enough."

Li Hui sorted out the general plan.

Although Chen Yu's previous model is feasible, the specific operation does not rely on one mouth alone.

For example, the problem of purchasing source funds.

Although there is pressure on the inventory of second and third tier brands, they can't give it to you in vain.

If you want them to reduce the price, of course, but you have to buy more products.

Otherwise, you send one and want to give you a low price. They don't bother to pay attention to you.

"Why don't you, Lu Xue, ask your boyfriend for some?"

"Of course, I don't mean giving for nothing, I mean, as an investment."

Afraid of Lu Xue's misunderstanding, Li Hui explained.

"Forget it, he doesn't like such a small business."

Lu Xue smiled and said.

This hit Li Hui, but worried about Lu Xue.

I just thought Chen Yu was a rich second generation.

Even if Chen Yu performed well, he was just a rich second generation with a good attitude and good character.

Such a rich second generation is better than the general rich second generation, but it is not necessarily more excellent.

But now, Chen Yu is not only a Fuji generation with good character, but also a rich second generation with good personal ability.

Is this rich second generation still the rich second generation in people's eyes?

"Well, where are you going to collect the remaining 700000?"

"Go back and discuss with my father, mortgage my house, and then borrow some... It should make up 700000."

"No, Lu Xue, you are desperate..."

Li huimu was stunned.