Chapter 968

"Great, Mr. Chen, your positioning is amazing. I'll talk to the people in the laboratory now and let them improve the formula and strive to make a shot at our high-end instant noodles."

Ye Peng was so excited that he was about to get up.

Chen Yu pulled Ye Peng: "look at the time. It's not urgent. It's not too late to go tomorrow. Eat first."

"Yes, yes, eat first."

When I looked at the time, it was already more than 7 p.m.

Although Ye Peng thinks it doesn't matter, he works and stays in the factory 24 hours a day.

But when President Chen came back today, Ye Peng could only bear it.

"Ye Peng, in fact, I'm not interested in high-end instant noodles for the time being."

After the three had a light meal, Shi Lanfang made Chen Yu a pot of tea.

Chen Yu took a sip, then looked at Ye Peng and said.

This sentence frightened Ye Peng.

Finally, I found a new way. The big boss said he was not interested.

How can this work.

"Mr. Chen, I think our high-end instant noodles have great market prospects. Didn't you say that with the improvement of people's living standards, there will be more and more demand for high-end instant noodles."

"That's what I say, but for the time being, we will mainly consume in a few years, and even in the next decade, we will mainly eat traditional instant noodles. Even if our living standards have improved, high-end instant noodles are actually a minority product."

Isn't there a saying?

I'm too poor to eat instant noodles. Do you still ask me if I have nutrition?

I need a hammer.

Who doesn't know that eating instant noodles has no nutrition.

Even if it is high-end instant noodles, its nutritional value is not much higher.

"But his market prospect is still very good, and the profit is very large. President Chen..."

Ye Peng said in a hurry.

"Ye Peng, I'm worried about you. Just because I said we're not interested for the time being doesn't mean we can't do it. It's still possible to do it. Although this business is not very large, as you said, his gross profit is very large and he can make some money by doing it carefully. I won't object. However, I think it's traditional instant noodles that really make money."

Although the profit of high-end instant noodles is greater than that of traditional instant noodles, no matter how big the profit of high-end instant noodles is, his quantity can not afford it.

For things like instant noodles, he doesn't rely on profits. He relies on volume.

Even if a barrel of instant noodles can earn 50 cents, once the quantity reaches a certain level, his profit is also extremely terrible.

conversely.

Even if the profit of high-end instant noodles is too large to afford, he can't make much money.

Real instant noodles make money, but also rely on traditional instant noodles.

Just this, Ye Peng said: "President Chen, in fact, president Shi and I have always considered this issue. We have always wanted to enter the traditional instant noodle market, and even we have entered it, but at present, we have not opened the market much, but also lost money."

Speaking of this, Ye Peng is also helpless.

Their family started from making convenience food and has always been interested in traditional instant noodles.

But before, they couldn't beat those giants, and now they can't win.

of course.

It's not just that they can't win, others like Huafeng, white elephant... And so on. There's no way to unify Master Kang.

They have monopolized the domestic instant noodle market, and even it is too difficult for them to enter.

"Although the market is more competitive, I think there is still a chance."

Chen Yu naturally knew the pressure in this area, and then asked, "Ye Peng, what is the main mode of the traditional aspect you are responsible for?"

"At present, we mainly imitate Master Kang and unification, but we recognize the two brands of Master Kang and unification. Even if our price is cheaper, consumers don't buy it."

"This is also normal. If the price reduction is useful, some instant noodle enterprises such as Huafeng and Baixiang can't make it so difficult."

Chen Yu was not surprised and continued: "in fact, we can change our thinking. Our brand can't spell unity and Master Kang, but we can start from the category of instant noodles."

"Mr. Chen, I think so too. That's why there are Braised Tofu instant noodles and eggplant instant noodles with minced meat."

Ye Peng felt that President Chen's thinking was the same as his, and there was some joy in his heart. But Chen Yu shook his head: "your direction is correct, but your idea is too wonderful. Just like your ingredient, the operation process is complex and the cost is too high, so you can only do the high-end part, not the public."

"But if we fight with them for traditional instant noodles, we can't fight."

"We can start with the ingredients."

"It's also hard."

Shi Lanfang also shook his head: "at present, the best selling in the market is braised beef instant noodles. This taste has become a classic. We have also imitated it. First, we can't do their classic taste. Second, even if we do, we can't open the market."

"So we'll make other flavors. Of course, this flavor can't be as empty as Ye Peng. This ingredient must not increase the production cost. At the same time, this flavor must be popular."

"Mr. Chen, it's too difficult."

Ye Peng shook his head constantly.

It's not like he never thought about it.

But even if the public likes to eat, they have to not increase the production cost. Where can we find it?

If you can find it, he is the next braised beef noodles.

But instant noodles have been sold in China for decades, and the hottest one is still braised beef noodles.

As for others like chicken and mushroom, although there are some, they sell very ordinary.

"It's hard to say it's difficult, it's not difficult to say it's not difficult."

Chen Yu smiled and said, "we can open our mind. Why do you like braised beef noodles? In addition to his classic taste, it is also related to your preference for beef. In this case, we can also find the dishes we usually like to eat. Just like just now, what did we order?"

He pointed to several fast food boxes that had not been cleaned up for the time being.

"Mr. Chen, you mean braised pig feet?"

"Well, not this."

"But that cabbage is not very good. Add it to instant noodles."

"I'll go, Ye Peng. Why don't you say another pickled fish?"

Chen Yu was angry with Ye Peng.

Mingming's biggest dish packed today is sauerkraut fish, but this one says the other two dishes.

"Mr. Chen, do you mean that we made an instant noodles with pickled cabbage and fish?"

"Almost."

Chen Yu nodded.

"This, this..."

Ye Peng turned a few times in his mind.

In recent years, he has been studying instant noodles and has been regarded as half a gourmet expert.

What President Chen just said is not similar to what he made with Braised Tofu instant noodles.

Even he thought the process was more complicated.

"What, this, that?"

"Mr. Chen, the cost is also very high. After all, we should take pickled cabbage fish as an ingredient, and the process is also very complex."

"Really?"

Chen Yu blinked: "but what if you remove this fish?"

"Remove the fish?"

Ye Peng had some doubts: "Mr. Chen, you won't say only sauerkraut."

"Why not?"

Chen Yu nodded and confirmed: "it's just sauerkraut. I've already figured out the name. It's called laotan sauerkraut."

yes.

This is the classic laotan pickled cabbage noodles launched by previous generations after 2008.

Although this is only a category of instant noodles, when laotan pickled cabbage noodles reached the peak at that time, it was a miracle that one category achieved half of all instant noodles and completely hung braised beef noodles.

Both were stunned.

The name sounds OK, but

"Old jar pickled cabbage?"

"Is that all right?"

There is something in their hearts.

But although they were selling, they couldn't help studying this problem at this time.

If only sauerkraut is added, it will not increase the production cost too much.

After all, the production of pickled cabbage is not complicated, and the ingredients are not expensive.

At the same time, pickled cabbage is also very popular, and people all over the country like to eat it.

In this way, it also meets the demand that the production cost is not increased and the public likes it.

Not to mention other aspects, just from the aspect of selection, choosing pickled cabbage is definitely a feasible direction.

At the same time, they admire Chen Yu very much.

This is the difference between President Chen and them.

With just a few words, he not only solved the high-end instant noodles fooled out by Ye Peng.

What's more incredible is that three words and two words have designed a new product.

"Still wondering if pickled cabbage is OK?"

Seeing that they didn't speak, Chen Yu said, "it's no use talking without practice. Adding pickled cabbage doesn't work. Just try it? Of course, we have to pay attention to pickled cabbage. The whole taste can't be according to our Hakka taste."

Hakka people are only a part of the country, and Hakka food is not necessarily enjoyed by the people all over the country.

Therefore, Hakka pickles, even if they think they are delicious, may not be introduced to the whole country.

"Mr. Chen, do you mean to try Sichuan food?"

Ye Peng said.

"That's right."

Ye Peng's vision is very accurate.

Hakka food is difficult to promote, but Sichuan food is different.

Among the eight major domestic cuisines, Sichuan cuisine is the most popular and commercially valuable.

At the same time, there are a series of Sichuan restaurants all over the country.

Almost all Chinese have eaten Sichuan food.

On the other side, like hot pot and string, their taste is also biased towards Sichuan cuisine.

Sauerkraut, which focuses on the taste of Sichuan cuisine, is added to instant noodles, which is their research direction.

"Well, I'll leave the rest to you. I'll go home first."

Without further research on the product, Chen Yu was ready to go home: "by the way, if the business on this side of the home needs anything, just connect with the heads of Shencheng."

"Mr. Chen, we are just afraid to trouble them. After all, our business is so small, and we are a little embarrassed."

"If there is any trouble, we all start from Xinfeng."

"President Chen, with your words, I'm much more relieved."

Shi Lanfang feels sweeter than honey.

"Manager Shi, let's go and take me home."

"Mr. Chen, do you want to go home? I've booked a hotel for you."

"I'm not staying in a hotel. I'm going home to have a look."

"But you haven't lived at home for some time. There may be more dust."

"It's all right. I can take care of it."

Chen Yu is not that spoiled.

Although I haven't lived at home for some time, I still miss my home.

"When you arrive, go back first. I'll visit Xinfeng these two days. Don't arrange me. I'll contact you if there's anything."

Shi Lanfang and Ye Peng take Chen Yu to the door.

Shi Lanfang and Ye Peng insist on cleaning Chen Yu's room, but Chen Yu asks them to go back first.

Chen Yu has been used to doing such small things since he was a child.

"Mr. Chen, let's go back first."

There was no way to take Chen Yu. Shi Lanfang and Ye Peng had to go home.

"Finally home."

Looking at the front door of his home, Chen Yu felt a sense of intimacy.

This is where he was born and raised.

Just about to open the door to go home, Chen Yu patted his head and broke it: "I didn't bring the key."

I haven't been home for several years. Chen Yu really forgot where the key is?

It should be with your parents.

However, his parents are also in Shencheng now. It is impossible to send the key to Chen Yu.

"I'll go. I have a home and can't go back."

Chen Yu burst into tears.

I wanted to go home for one night. Unexpectedly, I didn't bring my key.

"Forget it, climb over the wall."

Although there is no key, it is still difficult for Chen Yu.

Just about to climb over the wall, suddenly, a voice behind him sounded: "Xiaoyu, are you back?"

"Uncle, it's you."

It was Uncle Zhang who lived next door who stopped Chen Yu.

"Uncle Zhang, just returned today. He forgot his key and was ready to climb over the wall."

"Why didn't you say it earlier without a key? Your father left me a key when he went to Shencheng. I'll get it for you."

Uncle Zhang was very enthusiastic and soon took the key to Chen Yu's house.

"Your father was worried about what he might do, so he left me a key."

"Thank you, Uncle Zhang. Otherwise, I really have to climb over the wall today."

"There's nothing to thank you for. It's just keeping the keys. By the way, Xiaoyu, I ask you, have your parents done big business in Shenzhen?"

"There is no big business, that is, to open a hot pot shop."

"Xiao Yu, don't coax me. Others say your parents do a big business."

"Uncle Zhang, how can I coax you? Hey, Uncle Zhang, is Xiaoman graduating from college soon?"

"Graduated for months."

"Where do you work?"

"I didn't find any good jobs in Guangzhou. Now I'm a clerk. It's only 1000 yuan a month."

"Well... Uncle Zhang, I don't know if Xiaoman wants to help my parents."

"Is that your hotpot restaurant?"

"Yes, the salary of the hot pot shop opened by my father is OK, which is higher than that of ordinary employees in ordinary enterprises, but it's just a little tired."

"Xiao Yu, you have to arrange a good position for our family. Can you let him be a manager or something?"

"This..."

Chen Yu had a headache, but he still explained, "Uncle Zhang, we are our own family, and I won't hide it from you. My father's hot pot shop recruit a lot of people, many of whom are college students from famous universities. However, when all employees come to the company, they start at the grass-roots level. If Xiaoman performs well, he must be promoted first."

"OK, I'll call Xiaoman later to see what she means."

Uncle Zhang is a little depressed.

I wanted to find a good position for my daughter Xiaoman, but I didn't expect Chen Yu to be so ungrateful. It's thanks to him for keeping their keys for so many years.

"Then Uncle Chen Yu won't bother you."

"OK, OK, thank Uncle Zhang."

See if Uncle Zhang can, Chen Yu also knows what Uncle Zhang means.

But he didn't explain too much.

If Chen Yu can help the neighbors, he will help them. Whether they are willing to come or not is their own business.