Chapter 986

In fact, such a 365 day registered trademark is unlikely to succeed in future generations.

However, in 2005, when many people were not particularly clear about the Internet, they registered this series of trademarks first, which was really good for suppressing their opponents. Of course, Huanyu e-commerce also knows that many trademarks may be taken back in the future. Like some patents, sometimes the patent office thinks that such patents are no longer suitable for the development of society, and they will declare some patents invalid.

But this is not what Huanyu e-commerce should consider at present.

Whether it is withdrawn or declared invalid, this is also the future.

At present, this move is undoubtedly the strongest mace for several second-line e-commerce brands.

Of course, not now.

Before that, in 2019, Alibaba also used the double 11 trademark to deal with Jingdong, pinduoduo, and a series of e-commerce brands.

In addition, Jingdong pinduoduo can only curse this in the media. There is no way to take Ali.

"Well, Mr. Ma, you know Mr. Chen of Huanyu technology very well."

Suddenly, Shao Yibo said.

"Mr. Shao, why did you suddenly ask this question?"

"I think, why don't you, as our representative, discuss with Chen Yu?"

There was some embarrassment, Shao Yibo said.

After that, Shao Yibo knew that he had some shameless, so he explained, "President Ma, in fact, I want to go, but I don't know Chen Yu well. It's estimated that he won't give me face."

What else can I do to find Chen Yu?

Isn't it just a declaration of surrender?

no way out.

Huanyu e-commerce is too fierce.

There will be problems with the promotion during the double 11, even if it is not during the double 11.

If there is no change in everything, according to the present situation, this double 11 will really have no chance with them.

As for whether the future double 12 can promote success, although it can not be said that it is completely impossible, it is estimated that it is also hanging.

"Mr. Ma, why don't you work hard?"

Wang Shutong also said at this time: "well, Mr. Ma, I'll go with you?"

Knowing that there was some embarrassment, Mr. Ma, Wang Shutong continued.

"I know what you're thinking."

Mr. Ma smiled bitterly: "in fact, it's nothing to lose face. I can go to see Chen Yu. But you don't know. It's good that I don't see Chen Yu. When I see Chen Yu, we may be even worse by him."

Speaking of it, Mr. Ma is also very helpless.

He doesn't know why Chen Yu has been dealing with so many e-commerce platforms.

Although some other e-commerce platforms have also been hit by Huanyu e-commerce.

But if you look carefully, in fact, Huanyu technology is the most important to deal with them.

Although Ali is the second in the industry, it is not so.

Then Miss Ma figured it out.

This must be Chen Yu's hatred for himself.

This should start with the West Lake sword debate

However, these things are a long story. Mr. Ma really doesn't dare to see Chen Yu.

"This..."

Miss Ma said this, and everyone was silent.

They also know that Huanyu technology had been fighting with ALI.

Although Mr. Ma and Chen Yu are very familiar, they have absolutely no personal friendship.

On the contrary, their personal friendship is not very good.

If Mr. Ma doesn't go, he can still maintain the status quo. I'm afraid that Huanyu technology's more ruthless move will come again.

"I think we'd better go back and find a way."

"That's all I can do."

The founders of the four secondary e-commerce brands shook their heads and went home one after another.

"Zhaoxi, change our previous publicity plan and remove double 11."

"Mr. Ma, do you really want to withdraw?"

"What do you say if you don't withdraw?"

Mr. Ma glared at Lu Zhaoxi: "change double 11 to November 11."

Huanyu e-commerce has registered the trademark of double 11 and double 12.

This has also prevented a number of other e-commerce brands from pushing back their promotion.

No way, they can only remove the logo of double 11 and turn the original double 11 into November 11.

Although November 11 is also a double 11.

However, because all e-commerce brands have promoted double 11 before, it is more simple and convenient to call double 11.

So this promotion is also called Double 11 promotion Festival.

Although the difference is small, in terms of influence, one is in the sky and the other is underground.

But they can't help it.

They dare not use double 11. It's no use pushing back. They can only do so.

If this wave of promotion is not done, the loss will be even greater.

……

"Chen Yu, you Huanyu technology is really too insidious."

"Why, classmate Lu, what do you mean, insidious? Do I have it?"

"Didn't you register the double 11 trademark, so that everyone didn't dare to play the double 11 trademark."

"Trademark registration is to protect the rights and interests of trademarks and trademark owners, which is not normal. In addition, I made double 11. They want to rub our heat. I'm sorry, our heat is not so easy."

"Yes, you are great. Fortunately, you are a major shareholder of vipshop. Otherwise, this wave of vipshop will suffer."

"That's why I don't do anything now, but it's the reason why you are the major shareholder of vipshop."

"You have to go."

Lu Xue scolded Chen Yu for being shameless.

However, despite this, Chen Yu is really right.

Just as now, even if Chen Yu did nothing, vipshop can avoid great difficulties because he is the major shareholder of vipshop.

If not, such a huge pit will appear.

Their vipshop is a newly emerging website, which has spent a lot of money on double 11 promotion.

Suddenly a can't do, can't use double 11, they will only be immortal and disabled.

"By the way, Chen Yu, let me ask you, what would you do if you replaced them?"

"Are you talking about the double 11 trademark?"

"Yes."

"Why did you ask this?"

"How to say, although our vipshop won't have such a problem because of your relationship, but if I encounter similar problems in the future, I'm thinking, what should I do?"

"Classmate Lu, that's good. What would you do?"

"I don't know."

Lu Xue shook her head: "I think I can only bite my teeth."

"Then you're right."

"Ah?"

Lu Xue was a little strange: "is this still right?"

"Why is it wrong?"

"Chen Yu, stop it. I'm not kidding you."

"I'm not kidding."

Chen Yu said seriously, "if I were you, I would do the same."

"Bite your teeth and stick it out?"

"Yes."

"Is there no other way, for example, to file a lawsuit and find a solution?"

"Although it's not impossible, this kind of lawsuit and finding the boss can't be solved at once. The double 11 promotion is getting closer and closer, how can you spend time on this one. When you solve it, the double 11 will pass. What's more, you can really solve it?"

"That's true. But it's not the way to stick it out."

"This is not necessarily true. The domestic Internet is far from mature, so is e-commerce. The whole market still has great potential, and the whole consumer population needs to be tapped. As long as we stick to it, even if we can't be the first, second, third and even tenth in the industry, the future market will be much larger than today."

"I'm much more relaxed when you say this. So, if some other e-commerce platforms persist, they may not lose."

Lu Xue nodded. She was awakened by Chen Yu at this time.

"Of course."

Chen Yu nodded: "not only will they not lose, but they may even have a blessing in disguise for this double 11 promotion."

"No, it's a blessing in disguise?"

"I think so. As for the reason, remember our promotion plan of Huanyu e-commerce."

"Of course, I remember that with the 50% discount promotion, many consumers have beaten chicken blood and look forward to this day."

But Chen Yu shook his head: "our promotion plan is not just 50% off."

"Not a 50% discount. What's a promotion?"

Lu Xue has some doubts.

"If it's just a 50% discount promotion, it can only make businesses lose money and earn money. In other words, even if they don't lose money, such a 50% discount won't make money. I don't force the whole platform to give a 50% discount so that these businesses can subsidize our platform. I'm not so cruel. On the one hand, I set up an e-commerce platform so that businesses all over the country can make money on my platform, on the other hand On the one hand, I also want to change everyone's way of shopping. "

To be exact, one of Chen Yu's promotion plans is price.

The other is traffic.

It's just that the price is 50% off. Businesses can't make money. No one will participate in such promotion in the future.

Now that the price has gone down, the quantity must be done.

Only in this way can we make money.

"At present, although the e-commerce market is developing well, it still has great potential to tap. But there are still a considerable number of people who do not know online shopping, and a considerable number of people who know online shopping, but they have not made a list."

"This promotion, our task is to let more users reach their first order online."

Lu Xue still doesn't understand: "however, 50% discount is not very attractive. He can also let a large number of users join in."

"No, price is only one aspect. Although it can promote many people to join the online shopping group, it is not the decisive factor. Do you believe it or not, let alone 50% off, even if it's 3 kg, 20% off, 10% off, or even no money, many people don't necessarily buy it online."

"This is true. After all, not everyone believes in online shopping."

"It's not just that they don't believe it, or they don't have this awareness of online shopping. Just like what we like to eat at ordinary times, we may always eat this thing, and we won't eat anything else. Where we go shopping, we will always go shopping. Even if we know where there is cheaper, we won't go. This is the reason for users' habits and awareness, not goods The price can be determined by how much it is. "

"Therefore, it takes quite a long time to cultivate the market in order to let more people join online shopping."

"No, what I have to do now is to greatly shorten this time."

What's the meaning of rebirth if it's still the same?

Since Chen Yu has mastered so many resources, Chen Yu is fully capable of accelerating the maturity of some industries.

In fact, Chen Yu has done it in many ways.

For example, instant messaging, games, mobile phones, and even computers.

At the same time, because of the birth of Huanyu technology, there were tens of millions of domestic Internet users in 2005.

The issuance of domestic 3G licenses is also due to the excellent performance of Huanyu technology and driving the whole domestic mobile phone group.

"Chen Yu, this is basically impossible."

Market training is the most time-consuming.

Sometimes a market takes decades to develop.

Chen Yu wants to speed up this speed. Although his idea is good, it is basically impossible.

"Who says it's impossible."

Chen Yu shook his head: "if we don't do it, nothing is possible. If we do it, we can change it..."

This phone call, Chen Yu not only explained the double 11 promotion plan to Lu Xue.

More, but also to cultivate Lu Xue.

As for the reason.

Chen Yu has long wanted to eat soft food.

I just can't find a good soft rice object all the time.

Cultivate Lu Xue and do nothing in the future. This soft rice tastes delicious.

"Huang Zheng, our singles day plan can start."

There are some expectations in his heart. Chen Yu told Huang Zheng.