Chapter 985

"Zhao Xi, how's your arrangement?"

"I have pulled many Huanyu e-commerce merchants to our platform."

"Jiang Fang, where are you?"

"I have led more than 20 medium-sized enterprises to go directly to Huanyu e-commerce headquarters and press them."

"Very good, Jiang Fang, remember you."

"Lao Cai, where are you?"

"The major mainstream media have been contacted, and many netizens are on our side in this media attack on Huanyu e-commerce."

"Yes, Lao Cai."

Ali's office, Mr. Ma laughed.

I haven't been so happy for a long time.

As long as they follow this strategy, sooner or later Ali will be back in the first position.

Just.

Before Mr. Ma finished the meeting, Jiang Fang suddenly received a phone call.

"Ma Zong, it's not good."

"What's wrong?"

"The 20 medium-sized businessmen we sent are back."

"It's nothing bad... They came back when they came back. Maybe they didn't achieve our goal. Jiang Fang, it's all right. Huanyu e-commerce has such a large plate, and the strength of these more than 20 medium-sized businesses is not enough. How can they force Huanyu e-commerce. However, Huanyu e-commerce has seen our competition, and I believe he must be under great pressure."

Mr. Ma is calm.

For these more than 20 medium-sized businesses to go to Huanyu e-commerce, Mr. Ma did not think they could force the palace around Huanyu e-commerce.

Their strength is still too weak.

If we can combine Gree, Haier, TCL... These heavy household appliance enterprises, maybe we can make Chen Yu give in.

It's just unlikely.

At the beginning of Huanyu e-commerce, they reached cooperation with home appliance enterprises.

The more heavyweight enterprises, the harder it is for them to leave.

But it doesn't matter.

What Mr. Ma wants is not concessions from Huanyu e-commerce, but pressure on Chen Yu.

However, Mr. Ma seems to be mistaken.

Jiang Fang's face became a little ugly and said weakly, "President Ma, these 20 businesses said they didn't want to leave Huanyu e-commerce platform. At the same time, more than 100 medium-sized sellers also said that they would no longer open stores on Taobao and they would continue to stay on Huanyu e-commerce platform."

"Oh?"

This surprised Mr. Ma a little. However, he still looked as usual: "Chen Yu is a powerful guy. He won't buy them off."

It seems possible.

However, Jiang Fang still shook his head: "Mr. Ma, no, the main thing is that Huanyu e-commerce registered the trademark of double 11 this time."

"Double 11 trademark?"

"What..."

Mr. Ma's heart was cold, and then his whole body was shaking.

……

yes.

Chen Yu took out the double 11 trademark registration license. Naturally, it's not just for a group of businesses.

Similarly, Chen Yu showed it to a group of friends and businessmen.

After Huanyu e-commerce headquarters showed the trademark registration license, Chen Yu immediately ordered to publish the trademark in the media.

Huanyu e-commerce said: the double 11 trademark was originally created by Huanyu e-commerce and first used as a trademark. Since the launch of the double 11 promotion Festival, Huanyu e-commerce has used huge human, material and financial resources for double 11 promotion and played a good publicity effect. Without the authorization of Huanyu e-commerce, it is illegal for any enterprise or individual to use the double 11 trademark. At the same time, Huanyu e-commerce will investigate the relevant responsibilities of relevant enterprises and media, and reserve the right to sue the court. From now on, we hope that friends who are suspected of infringing the double 11 trademark of Huanyu e-commerce will take off all double 11 advertisements and logos.

What is shameless.

This is it.

What is Wang fried.

So is it.

No one thought that the double 11 promotion would be registered as a trademark by Huanyu e-commerce.

Moreover, at the time of the double 11 war, Huanyu e-commerce took out the double 11 double bid.

This operation was just a mistake. More than 20 medium-sized enterprises that ran to Huanyu e-commerce headquarters that day were stupid.

What's more stupid is the image of a group of friends and businessmen mentioned by Huanyu e-commerce.

Like Ali.

"Chen Yu is shameless."

"Huanyu technology bastard, how can double 11 be registered as a trademark alone?"

"What do you mean they spent huge human, material and financial resources on the promotion of double 11, and we also spent huge funds on the promotion of double 11."

Eighteen Arhats were directly attacked by Huanyu technology.

It turned out that they also wanted to increase a wave of users through the promotion festival of Huanyu e-commerce.

Unexpectedly, Huanyu e-commerce has been guarding against him for a long time.

And they are shameless enough.

The double 11 trademark was not taken out early or late, just when they spent a lot of money and saw that the double 11 was coming, they took it out again.

This operation directly turns the huge amount of money Ali spent on promotion into 0.

Well, here's the problem.

At this time, do you continue to promote double 11 or interrupt it?

If we continue to publicize double 11, we will certainly be sued by Huanyu e-commerce, and they have trademarks. Ali will definitely lose the lawsuit.

But if the publicity is interrupted, all the previous publicity costs will be destroyed.

of course.

This is not the most important.

Most importantly.

Although the double 11 was originally created by Huanyu e-commerce, many e-commerce platforms want to take advantage of the momentum of Huanyu e-commerce to take a share in this online shopping. Therefore, not only Ali, but also some other e-commerce platforms have spent a lot of money on the promotion of double 11. But now, not only can they not promote double 11, but all the funds they smashed before have become publicity for Huanyu e-commerce.

That's what's really unique.

I've been busy for so long. Unexpectedly, this is making wedding clothes for others.

……

"Mr. Ma, what do you say?"

"Mr. Shao, don't look at me. I don't know what to do?"

"Mr. Wang, what do you say?"

"Don't look at me. Ask Dangdang's president Li and president Yu."

Ali, eBay, Amazon Excellence, Dangdang, the founders of four domestic second tier e-commerce platforms gathered together.

In fact, we have to add vipshop.

However, the major shareholder of vipshop is Chen Yu. Although vipshop and Huanyu e-commerce are two, they are actually one.

Naturally, these people will not invite vipshop.

As for other Jingdong, Fanke... Etc., they have just been established. They are not large in scale and are not qualified to sit with them.

"Dangdang is just a book seller. To be honest, we don't compete directly with Huanyu e-commerce."

Li Guoqing smiled bitterly, propped up her eyes and said.

"Mr. Li, this battle hasn't started yet, so it's counseling?"

Amazon CEO Wang Shutong has the final say, turning to another founder of Dangdang, Li Guo's wife Yu Yu: "Yu Zong, when you are in Dangdang, it is said that you have the final say, right?"

Yu Yu, who had always been shrewd, said, "who said that I should have started Lao Li. However, since everyone sat together and discussed it together, otherwise, this time we were really hurt by Chen Yu."

Although Dangdang only sells books online, there is no positive competition with Huanyu e-commerce.

However, Huanyu e-commerce is a comprehensive e-commerce platform.

Since it is a comprehensive platform, he will sell everything and naturally sell books.

Moreover, in order to crack down on Dangdang, the book channel of Huanyu e-commerce has formulated a five-year non-profit strategy.

It doesn't matter whether you make money or not. The important thing is whether you can beat Dangdang.

Undoubtedly, even if Dangdang doesn't compete with Huanyu e-commerce, it is actually under great pressure.

This double 11 promotion Festival, Huanyu e-commerce has done a lot.

Dangdang naturally wants to rub a wave of heat.

But I didn't expect that the heat didn't rub, which provoked the drift of my own investment.

"Mr. Ma, you have fought with Huanyu technology for the longest time and know Huanyu e-commerce best. Let's talk about it."

Yu Yu turned the topic back to Mr. Ma.

"Me..."

"In fact, I don't have any good way to deal with Huanyu e-commerce."

However, although he said so, waiting for death is not Mr. Ma's specialty. After thinking about it, Mr. Ma said: "Otherwise, we will gather all our strength to respond to relevant departments. If Huanyu e-commerce does so, how can our e-commerce platforms survive? Of course, we may not pay so much attention to whether our platform is dead or alive, but we can focus on all businesses on our platform."

"It makes sense. Although the strength of each of these businesses is average, they add up to a large amount, so they have to give full consideration to it."

Shao Yibo nodded approval.

But Wang Shutong shook his head: "but after all, the double 11 trademark is in the hands of Huanyu technology, and this trademark is also issued to Huanyu mall. Even if the top wants to protect us, they can't ignore the double 11 trademark."

"So, this is also the most difficult."

Miss Ma sighed.

Huanyu e-commerce registered the double 11 trademark in advance, which is not only a trademark problem, but also a matter of management and legal system.

If the trademarks issued by the top are ignored, how will they be managed in the future?

Not to mention the average strength of these major e-commerce platforms, no matter how strong they are, they can't mess around at will.

Besides, this is also a manifestation of market competition.

Although these major e-commerce platforms are related to the economy, it is normal for them to be eliminated by the market if they do not compete.

Generally speaking, the leaders do not want to participate in such market-oriented competition.

"Another plan is that we will not participate in this double 11 promotion. We will postpone the time."

Mr. Ma said the second plan.

The first scheme obviously doesn't work. Only the second scheme can be used.

However, the second option is also clearly problematic.

We all know this problem.

That is the previous publicity and investment for the double 11 promotion.

The four companies have invested a lot of money. At this time, there is no effect. Instead, they have supported Huanyu e-commerce.

It was unbearable for my uncle, and my aunt couldn't swallow it.

"I know what everyone thinks, but this pit is obviously dug by Huanyu e-commerce. We have jumped down and can only admit defeat."

Mr. Ma is naturally not satisfied.

However, even if you refuse to accept the things in the mall, you can only bear them now.

"What Ma always said is, don't be impulsive."

Zhao Yibo said rationally.

"OK, we'll admit it this time."

Dangdang and his wife also nodded.

This lesson is profound.

But even if they refuse again, they are useless.

Can they continue to carry on with the promotion of double 11?

People put their trademarks there. Don't get half of them. They asked the industrial and commercial department to trouble them.

At that time, it won't end well.

"But the effect of changing a time node is far from double 11."

Although Wang Shutong felt uncomfortable, he had to accept it.

Except for double 11, there are not many days left in 2005.

"Do you want to choose December 12?"

Ma suggested.

Double 11 is on November 11.

This time node should be the best.

This time point is in the second half of the year.

Different from the first half of the year.

In the first half of the year, we just finished the Spring Festival. It's time to make money. How much money can we spend?

Therefore, the main force of general consumption is in the second half of the year.

On November 11 in the second half of the year, he was still some time away from the new year. At the same time, the public also made a lot of money.

This is the best time to reflect consumption.

It is precisely because of the special node on November 11 that many platforms also spent a lot of money to keep up with this wave of promotion.

I didn't expect that they couldn't use such an important promotion day.

"I think December 12 is OK."

Shao Yibo agreed and said, "on December 12, they were double 11 and we were double 12."

Although double 12 can't compare with double 11, it is also a good node.

"OK, let's make an agreement. We'll carry out this wave of promotion together at that time."

Mr. Ma looked at the crowd. He was arguing for the meaning of everyone.

"No problem."

Everyone nodded.

"By the way, we have to register the double 12 trademark. Here, the four of us have to set up a new company. The new company registers the double 12 trademark and authorizes the four of us to use it."

"Mr. Wang, you have a good idea, so that everyone can use the trademark, and there is no problem of which trademark belongs."

Mr. Ma also agreed with the plan: "if you don't say, I didn't think of it before."

"It's nothing. I'm afraid of Huanyu technology."

Wang Shutong felt a little depressed.

She had to be careful about being fooled by Huanyu technology.

"OK, that's it."

After finishing the business, they were ready to leave.

There are a lot of things waiting for them to do.

For example, remove the previous double 11 advertising.

At the same time, we have to appease a group of businesses that cooperate with them.

In addition, make every effort to prepare for the next wave of promotion, that is, double 12.

However, just as everyone was ready to leave, Wang Shutong said, "well, we'd better not go. It's estimated that we can't do double 12."

"Why?"

Mr. Ma asked strangely.

"No, look."

Wang Shutong turned the notebook over: "I just checked the trademark network, and the double 12 trademark was also registered by Huanyu e-commerce."

"My grass..."

Looking at the data displayed on the trademark online, the founders of the four e-commerce platforms once collapsed.

"The double 11 trademark has been registered by them, and the double 12 trademark has been registered by them. Does this still make you want to live?"

"Chen Yu is trying to kill us?"

"Check other times. What about double 10?"

"Double 10 has also been registered by them."

Wang Shutong felt some pain in his heart.

Not only that, Wang Shutong then continued to check: "not only double 10518618818... And other time nodes that look good have been registered by them."

Even if Wang Shutong is serious enough.

She will find that all of them are registered by Huanyu e-commerce 365 days a year.

Anyway, it doesn't cost much to register the trademark. After all, it depends on how you choose the promotion time.