Chapter 1072

Obviously, Nokia has thought about this problem.

Although they also have headaches.

Is Nokia 1 priced higher or lower than super pear?

Finally, whether it is higher or lower, Nokia 1 will appear very passive.

However, Suri thought of a smart price.

Since it can't be high or low, it's the same price as the super pear.

It has to be said that the same price as super pear 5999 seems to be a very wise choice.

But it's just a look.

After the official launch of Nokia 1 at Nokia's new product launch.

Nokia 1 is not as hot as super pear.

Of course, it's not that Nokia 1 is ignored.

Nokia has been making mobile phones for so many years, but he has cultivated a lot of irons.

A lot of hard core still support Nokia.

Only after these hard core support Nokia, the sales of Nokia 1 quickly cooled down.

As for the reason, it is still an ecological problem.

The reason why smart phones are called smart, in addition to their functional intelligence, the most important thing is ecology.

If no series of applications are compatible with you, your smartphone is just a decoration.

Of course, Nokia's previous Symbian system was compatible with many applications.

However, due to the new touch mode, all applications previously cooperated with Nokia must be newly optimized or even remade.

This not only takes time, but also costs a lot of money.

Of course, it is not that no application manufacturers keep up.

However, Nokia is also a global manufacturer, and some applications have quickly kept up with Nokia.

In the period after the emergence of Nokia 1, a series of applications were slowly launched.

However, these applications can keep up, but there are some applications that Nokia wants to do, and these applications may not appear.

Such as friend network application.

For example, Huanyu video application.

Microblog application.

These are global super applications. The key is that these applications belong to Huanyu technology.

Universal technology will launch applications supporting Symbian system?

It's impossible.

In fact, they have used this trick before.

When the super pear was launched, Nokia also joined forces with a group of partners to boycott the super pear.

The way to resist is that no matter all applications, they will not launch the super pear version.

It was only later found that the boycott had no effect at all.

Not only did it have no effect, but some of those who participated in the boycott before joined the super pear camp.

A study found that Nokia's boycott was of no use at all.

If you want to resist, Huanyu technology will make its own application.

For example, if Microsoft doesn't follow, Huanyu technology will launch WPS mobile version.

Another example is search engine. If Google doesn't follow, they will bring their own easy search and even Baidu.

Well, now Nokia also encounters this problem.

According to the previous practice of Huanyu technology, they can build a social networking website, a microblog platform and a video website... But... You can only think about it. The dream is great, but there is no room for operation. Such a platform is no more than functional applications. It is a social application. Social platforms have natural viscosity, and users cannot easily change social software.

It's like we won't easily change instant messaging software.

Even if you can make these platforms, whether anyone uses them is just a decoration.

Of course, you can also promote it slowly. Sooner or later, they will use it.

But I'm sorry.

It doesn't matter if you take your time. Consumers won't take your time.

They log in to friends' websites every day, brush microblogs every day, and watch Huanyu videos every day... Can consumers stand that there are no such applications in Nokia 1 smartphone?

Of course, why didn't Nokia, the world's top manufacturer, consider these problems?

They are well aware of the disadvantages on their side.

But Nokia has a history of more than 100 years, and they have a series of means to resist horizontal competition with their competitors.

For example, reduce the price.

yes.

Social applications are Nokia's weakness. Even if Nokia makes them, they are difficult to do it.

However, when your mobile phone sales reach a certain level, that series of applications will naturally keep up.

In fact, ecological construction is not built all at once.

Just like they Saipan.

They know too well how ecology is built.

No matter how good your technology is and how complete your application is, if you don't sell, it's over.

But as soon as your sales rise, whatever application you want will appear.

At that time, even your competitors will rush to cooperate with you.

Price reduction is the best way to expand sales.

Nokia calculated.

At the price of 5999 for Nokia 1, they also have a profit of 2000 yuan.

The price of 5999 yuan can't afford to sell at the moment. What about 4999?

However, for the sake of face.

After all, the price reduction affects the Nokia brand.

So Nokia took such an approach.

The official guide price is still 5999, but the suppliers give them great discounts.

So, you will soon find it in the market.

Although the price of Nokia 1 is set at 5999, you may end up buying 4999 or even 4899.

Sure enough.

With this move, the sales volume of Nokia 1 has been strongly improved.

The price of 5999 is really a little embarrassing because they prefer to buy Super pears.

But for the price of 4999, you can really consider Nokia 1.

"Mr. Suri, our sales have increased by more than 30% in recent days."

"Oh, it looks good."

"We expect that our sales will continue to increase in the future. Although we can't compare with super pears for the time being, as long as we are given time, we will be able to catch up with super pears."

"Very good."

Suri nodded with satisfaction.

This strategy was already formulated when they developed Nokia 1.

Now, the effect is very good.

This also proves Nokia's strength and their long-term vision on the other hand.

Even if Huanyu technology is one step ahead of them, but what?

In those years, Motorola was more ahead of Nokia, but didn't Nokia beat Motorola?

As long as they maintain this momentum, the touch smart phone developed by Huanyu technology will make wedding clothes for them.

But what Suri doesn't know is.

When they cut the price of Nokia 1 by a large margin, the leeks harvested by Nokia were unwilling.

"4999, tut Tut, this is the latest market price of Nokia 1."

"I bought Nokia 1 before he meowed."

"When we are leeks, we will reduce the price if we say to reduce the price. Even if you want to reduce the price, have you asked us about the mood of some leeks?"

"As a loyal fan of Nokia, I bought Nokia 1 at the first time. Although after I bought it, I didn't feel that this mobile phone was easy to use, who called me a Nokia fan. Even if Nokia 1 was rotten, I would bite my teeth and swallow it. But Nokia actually treated us as leeks. Good, good, let me expose the garbage of Nokia 1 Rubbish mobile phones... "

Do you know the mood when leeks are harvested?

It's like buying Cadillac and dropping 100000 a few months later.

Or if you buy Tesla and drop 200000 a year, you can cross the road with 10000 grass and mud

This is the mood of the first batch of Nokia 1 old users at the moment.