Reporter, the uncrowned king of the world. When delivering all kinds of current news to the public, it also determines the public opinion orientation. In the reporter's pen, you can be a good man today and a sinner tomorrow.
This press conference of Lin Feng and Zong Qinghou challenges four giants in the industry who are inextricably linked and have two different industries. If they don't please the reporters, it will undoubtedly make things worse for Lin Feng and Zong Qinghou, who are already weak. Therefore, at this press conference, Lin Feng provided all the reporters present with the hamburger set meal of the starting point fast food restaurant, while Zong Qinghou provided the very cola.
This press conference, in addition to the reporter of Chu City, many foreign reporters also attended. In order to take care of the reporters from other places, Lin Feng and Zong Qinghou specially set the press conference at 11:30 a.m., which is just close to lunch time. In particular, many reporters from other places got the news in the middle of the night and came all night. They were not only tired, but also could not even have a bite of breakfast. Seeing this carefully prepared set meal and drink, just from the point of impression, Lin Feng and Zong Qinghou made a lot of money.
The cost of all this is less than 2000 yuan. In terms of cost performance, it's absolutely super value.
In the silent nibbling and swallowing under the stage, this shocking news conference officially began.
"First of all, on behalf of waha x group, I would like to thank all the reporters for attending this press conference jointly held by waha x group and the starting point fast food restaurant of Lin's catering and entertainment Co., Ltd." Zong Qinghou first delivered a speech.
"Zongzongzong and I have two things to announce at this press conference. First, from today on, we, the starting point fast food restaurant of Lin's catering and entertainment Co., Ltd., have reached a strategic cooperation alliance with waha x group. All the drinks sold in all my fast food chains will be provided by waha x group, Will no longer sell any Pepsi Cola and any coca cola drinks. " Lin Feng's words surprised everyone.
Lin Feng is also fierce this time. Since you Coca Cola and Pepsi Cola don't provide coke to my fast food restaurant, I won't sell any drinks of your company at all. I don't believe that my fast food restaurant can't operate without your drinks.
Of course, Lin Feng's decision is extremely risky. After all, once a customer's taste is formed, it is not so easy to change it. However, just as Zong Qinghou advocated the extraordinary spirit when he launched the extraordinary cola, Lin Feng also needed this extraordinary spirit in the face of Xia Qianhe's declaration of war, McDonald's and KFC's pressure at the same time.
No success, no benevolence!
But this time Lin Feng and Zong Qinghou focused on revitalizing the national economy and developing the national brand, which is in line with Lin Feng's decision to burn the boat.
Hiss—— The reporters took a deep breath and were shocked by Lin Feng's bold, no, almost rebellious move. Looking around the world, no fast food restaurant or any catering industry dares to refuse to sell any of Pepsi Cola's and Coca Cola's drinks at the same time, which is absolutely suicidal.
After a moment of silence, the reporters immediately raised their hands to ask questions. This is definitely today, or even this year, or it may become the most powerful news in this century. Under the pressure of the world's two major fast food giants, a newly established fast food chain at prefecture level city level still dares to challenge the world's two major beverage giants. Is it brave to challenge or crazy?
"Excuse me, Mr. Lin, do you think this decision is appropriate? Is it because you are only 20 years old now that newborn calves are not afraid of tigers. But if you refuse the two beverage giants at the same time, are you not afraid that your fast food chain will die before it develops? "
"Mr. Lin, with respect, do you know the position of Pepsi and Coca Cola in the world? Is your so-called refusal to sell all the drinks of the two Cola companies sensationalizing? "
"Mr. Zong, are you clear about Mr. Lin's decision? Do you think Mr. Lin's decision is too rash and will it bring trouble to your waha x group? I heard that the sales volume of the very Cola you launched is not good. What confidence do you have to replace Pepsi Cola and Coca Cola? "
......
Reporters chase after each question. The more they ask, the more tricky they are. The more they ask, the more harsh they are. This makes Lin Feng more and more irresistible. However, Zong Qinghou is a veteran of the battlefield, has already let him know how to avoid the heavy.
"Dear journalists, Mr. Lin's decision is not a blind and impulsive one. On the contrary, it is a decision made by Mr. Lin after careful consideration." As soon as Zong Qinghou opened his mouth, he immediately caught the reporter's eyes.
"You may not know. In 2000, the penetration rates of Coca Cola in 20 cities were 83.9% and 85% respectively, while that of Pepsi was 65.5% and 67.9%. The products of the two companies, such as cola, Sprite, Fanta, Qixi and meinianda, account for 90% of the domestic market share. The share of carbonated drinks in China's beverage market is 36%. Besides Taiwan enterprises such as Master Kong and uni president, domestic beverage companies with independent intellectual property rights have a very poor market share. "
Speaking of this, Zong Qinghou stopped for a while. Seeing that many reporters were thinking, Zong Qinghou said with a smile, "that's why Mr. Lin and I decided to work together to develop national brands, resist the strong invasion of foreign brands, and strive for some dignity and status for the domestic beverage industry, as well as a status for the domestic fast food industry." Zong Qinghou promoted this cooperation to the realm of national righteousness without any trace.
Lin Feng admired Zong Qinghou's language skills. Although many reporters saw something strange, Zong Qinghou did not make a mistake. Waha X Group has indeed won a sigh for the domestic beverage industry in recent years.
In the applause of reporters, Lin Feng and Zong Qinghou looked at each other and laughed.
"Dear reporter friends, my cooperation with Mr. Lin will not only provide cola drinks, but also various juice and tea drinks to meet the needs of Mr. Lin's customers." Zong Qinghou took this opportunity to announce to the whole country the determination of waha x group to enter the tea beverage and fruit juice beverage market.
Today's news conference is really shocking. A group of reporters quickly recorded all the details after eating hamburgers in three or two mouthfuls.
"Ha ha, dear journalists, maybe you have been doubting the quality of very coke because of the sales volume of very coke. Today, Mr. Zong and I specially prepared three cokes for you, namely Pepsi, Coca Cola and very coke. I hope you can taste it and see if you can distinguish three cokes. " Lin Feng smiles and orders people to take out three cokes.
Three kinds of cola, for people who often drink cola, there are subtle differences in taste. However, after adding ice, no reporter at the scene was able to tell the difference.
Some journalists who believe in Pepsi Cola or Coca Cola can only shake their heads after repeated identification. The taste of the three kinds of cola can not be distinguished only by human tongue under the condition of a large number of ice cubes unless using an analyzer. Of course, some people with "absolute sense of taste" can be distinguished. However, there is only one such person among tens of millions of people.
The press conference continued. At this time, Lin Feng threw another "bomb" today.
Since McDonald's and KFC don't make me look good, I won't make you feel better either—— Lin Feng now holds 5% of Teng x shares, but also has a growing Ding Dang network, as long as the steady development, absolutely can become a billionaire. In that case, why should I be so angry with these people.
If you want to fix me, you can! But there must be a price, and it must be a price you regret—— Lin Feng swore to himself.
PS: thanks for the guidance of "xieyunzhi". 15 points of comments are distributed. Thank you!