Chapter 76

Lin Feng coughed softly, drawing all reporters' attention to him.

"Dear reporter friends, I, the starting point fast food chain of Lin's catering and entertainment Co., Ltd., will automatically provide invoices to all customers coming to dinner from tomorrow, and it is the scratch award invoice." Lin Feng said with a mysterious smile.

The reporters were in a daze and turned their heads.

"Mr. Lin, what do you mean? Does it imply that McDonald's, KFC and other fast food restaurants do not issue invoices, which is tax evasion A group of reporters swarmed in, scrambling for the microphone to ask.

But Lin Feng did not answer.

"Mr. Lin, you should know that the catering industry is taxed at a fixed rate of 5.45%. McDonald's and KFC will never take the initiative to evade taxes." Zong Qinghou secretly kicked Lin Feng.

"Zong Zong, don't worry. I know that." Lin Feng patted Zongqing on the back leg and said, "you know, I know, almost all entrepreneurs know this truth. But the people don't know, and the reporters don't know. " Lin Feng secretly pointed to the surprise and big news reporter under the stage.

Zong Qinghou is silent, thinking about Lin Feng's intention.

"Zong Zong, you also know that for the vast majority of people, your very coke tastes the same as Pepsi and Coca Cola in taste and taste. But why can their Coke sell so well, but your very coke can't? The only reason is the brand effect. The Chinese people have preconceived the recognition of Pepsi Cola and Coca Cola. Psychologically, they believe that your special Cola is counterfeit, and its taste is certainly not as good as the original one. " Although Lin Feng's words are a little harsh, Zong Qinghou also knows that this is the truth.

After filling the bottle with Pepsi Cola or Coca Cola, the sales performance is as good as before, but it can't be sold with its own bottle.

"Therefore, Mr. Zong, I know that McDonald's and KFC are excellent tax paying enterprises, and I will still say these words that will mislead the public, just for one point and to make them famous." Lin Feng smiles and says, "if entertainment stars want to be popular quickly, the quickest way is to make gossip. Our strategic alliance wants to be well-known in the shortest time, become a household name brand, and fight with an enterprise that has been well known by the public is the quickest way. "

When Zong Qinghou heard this, he was very happy and secretly told Lin Feng that he was mean, but he liked this method very much. The so-called "no business without fraud", not to mention it's just a commercial method.

"However, you are not afraid that the giants of two fast food chains will trouble you. If you start a lawsuit, your assets will not be enough." Zong Qinghou said.

"Ha ha, Mr. Zong, did I ever say that McDonald's and KFC evaded taxes? I only said that my fast food chain automatically provided customers with invoices. What are they suing me for? Tell me hamburgers are cheaper than them? " Lin Feng said with a smile, "these reporters who don't know tax under the stage are speculating. Maybe they understand it at all, but in order to pursue news, they deliberately pretend they don't understand it. "

"As for trouble, I'm not afraid. When I decided to open the first fast food restaurant with independent intellectual property rights in China, I realized that I wanted to compete with McDonald's and KFC. My ambition is not big, as long as in the domestic and McDonald's and KFC tripartite confrontation on the line Lin Feng clenched his fist and said.

Zong Qinghou trembled. Lin Feng's ambition of "small" deeply touched Zong Qinghou's heart, who made his fortune by waha x nutritional children's oral liquid. Looking at this young man who was almost the same age as his son, Zong Qinghou sighed for the first time that he was quite old!

Lin Feng's determination, decisiveness, means and boldness are far more than the young people he has met, and even no less than those famous entrepreneurs who have a certain position in the industry.

This young man is bound to make great achievements in the future—— Zong Qinghou exclaimed to himself.

At this moment, Zong Qinghou's spirit, which was gradually flattened by the unique environment, burst out from his heart again because he was middle-aged and had a successful start-up—— I must make waha x become the largest beverage market share enterprise in China, and carbonated beverage market will never be the last one!

The next day, the national newspapers and major news reported that Lin Feng's starting point fast food restaurant and Waha X had reached a strategic alliance. In Lin Feng's starting point fast food restaurant, Pepsi Cola and Coca Cola's drinks were no longer sold. All drinks were provided by waha x group.

But this report is not the point. The point is the bomb thrown by Lin Feng.

Starting point fast food chain manager alluding to foreign fast food tax evasion

McDonald's and KFC tax evasion

Must ask for invoice when eating at McDonald's or KFC

......

All major national newspapers have made key reports on Lin Feng's sentence. For a moment, the uninformed ordinary people all over the country scolded McDonald's and KFC for their cunning. They asked for invoices one after another during meals, and called on the state tax authorities to strictly investigate McDonald's and KFC.

At this time, Lin Fenghuo poured oil on it and secretly found someone to post a post: calling on everyone to ask for the invoice.

If everyone in KFC, McDonald's to invoice, China less than ten million out of school children!

If everyone in KFC, McDonald's to invoice, China more than a few aircraft carriers!

If everyone in KFC, McDonald's to invoice, the contribution rate to China's comprehensive national strength is 2%!

Lin Feng, I own 5% of Tencent's stock, and I have a good personal relationship with Ma Huateng. With the help of Ma Huateng, all QQ users will pop up a link about this post as long as they open QQ. In just three days, the number of hits of this post exceeds 100 million. Inadvertently, under the impulse of "blind" patriotic netizens, he created a Guinness world record with the most clicks in the shortest time.

And this post sensational text appeal, more uninformed netizens to join in the action to ask for the invoice. For a while, McDonald's and KFC have become the targets of public criticism, standing on the top of the storm, while Lin Feng's starting point fast food chain has become a well-known brand in the shortest time.

Take invoice, repair school, build aircraft carrier, attack little Japan—— It has become the slogan of netizens.

In view of the seriousness of the incident, the domestic managers of McDonald's and KFC reported the "tax storm" incident to the two presidents in the United States who are on leave. Mr. Jim cantalubo, chairman and CEO of McDonald's, just looked at it, gave a little smile and said, "let it go.".

Jim cantalubo can make McDonald's beat KFC to become the first giant of global fast food chain in the 20th century. The wind and waves that he experienced are unknown. This little trick of Lin Feng is easily seen through by Jim cantalubo. If McDonald's responds at this time, it will only be more and more black. On the contrary, it will help Lin Feng and make the starting point's fast food chain famous.

What's more, even if McDonald's doesn't pay attention to this matter, China's tax bureau will come forward to clarify this matter under the indignation of the people. In that case, why should McDonald's care.

David Novak, President of KFC, is the same as McDonald's in dealing with this matter, but the language is simpler and two sub - sealed, so that the general manager of KFC in Chinese mainland should not respond to any questions.

After the instructions, the presidents of the two companies were relieved to go on holiday, which was nothing more than a small matter. In the growth of McDonald's or KFC, there are always all kinds of troubles, which is not surprising.

Regardless of how McDonald's and KFC deal with the "tax storm", the turnover of Lin Feng's starting point fast food restaurant in the past three days is three times of the original, while the turnover of KFC and McDonald's is less than half of the usual.

Then this east wind, Lin Feng in the two McDonald's and Kentucky Fried Chicken fast food restaurant opposite the middle of the golden area, opened an area of more than 100 square meters of starting point fast food flagship store. Now that we have declared war with McDonald's and KFC, let's make the war more fierce and show everyone in Chu City their ambition to compete with foreign fast food restaurants.

In order to cope with this "tax storm", Lin Feng specially hung a big poster on the flagship store - please ask for the invoice!

This makes the manager of McDonald's and KFC Chushi branch on the opposite side look particularly dazzling and full of bad taste. I don't know whether the owner of the fast food restaurant at this starting point has eaten bear heart or leopard gall. He dares to challenge McDonald's and KFC, two global top 500 enterprises, so openly.

Hum, I see how you are going to die—— The two managers hummed to themselves and launched various preferential activities. However, under the current "tax storm" and the low price dumping strategy of Lin Feng's starting point fast food restaurant, little effect has been achieved. Although Lin Feng's new flagship store is against McDonald's and KFC, it is more popular than the two combined.

However, Lin Feng is not too happy about his current achievements. Now it's all advertising. After the "tax storm" is clarified, his business will surely slow down, and the flagship store's business will certainly be inferior to McDonald's and KFC. After all, for a fast food restaurant, price is a factor, but ultimately it's the taste that decides everything. KFC and McDonald's really taste much better than the hamburger of Linfeng starting point.

In this regard, Lin Feng only let the chef work hard on the raw materials.

A piece of flour cake costs 30 cents; Lettuce, according to the market wholesale price, the average cost of each hamburger lettuce is 0.5 yuan; Salad dressing, according to the number of bottled salad dressing on the market, the cost of salad dressing per hamburger is about 0.1 yuan; Chicken, the price of each Hamburger after frying will not exceed 2 yuan, the cost of a hamburger is only about 3 yuan.

McDonald's and Kentucky Fried Chicken sell a hamburger for 16.8 yuan, and the profit of a hamburger is at least 10 yuan, including house rental costs, labor costs, packaging costs, etc.

Lin Feng's hamburgers cost 15 yuan for three packs, with an average of 5 yuan each. Most people who come to buy hamburgers usually buy three. After all, it costs 6 yuan to buy one. The difference of 1 yuan in the middle is still tempting for customers who come to patronize because of the low price.

Lin Feng calculated that if the raw materials are enough and the chef's skill is up to standard, the cost of a hamburger is between 4.9 and 5 yuan. If every customer comes to buy three hamburgers, the profit of the hamburger is almost zero. However, Lin Feng is not worried about this. First, if the taste is bad, it will affect the business in the end; Second, besides the huge profits of hamburgers, fast food restaurants also make huge profits of drinks. With a lot of ice cubes, the cost of cola and other drinks is no more than 0.7 yuan for a small one, 1 yuan for a medium one, and 1.5 yuan for a large one. It's impossible not to drink in a fast food restaurant.

Lin Feng's profits are concentrated in drinks, attracting customers with cheap and delicious hamburgers and fried chicken, and making money with drinks.

Since Lin Feng ordered hamburgers, fried chicken and other food to put enough raw materials, business is booming. Although there is still a slight gap in taste and taste with KFC, McDonald's hamburger, fried chicken, etc., compared with the price, the hamburger of starting point fast food restaurant can be regarded as high quality and low price.

Before, many customers had been worried about the fact that coke was not cola. After many customers tasted with the mentality of supporting national brands, they found that there was no gap with Pepsi Cola and Coca Cola, which directly promoted the business of the starting point fast food restaurant and the sales of brand drinks of Waha X Group.

However, at present, due to the limited variety of drinks of waha x group, besides juice drinks, carbonated drinks have only one flavor of coke, which makes many customers who come to dinner a little regret, which directly promotes Zong Qinghou's determination to enter into various beverage markets.

However, although Lin Feng's starting point fast food chain business is booming, but the profit is not as good as the first three days. At present, the daily net profit of each chain store is only between 1000-3000 yuan. Although the flagship store has robbed many customers from McDonald's and KFC, and the turnover has reached 100000 yuan for the first time, the net profit of the flagship store is still less than 10000 yuan because of the rent of the store.

In the same period, although McDonald's and KFC Chushi branch experienced "tax storm" and Lin Feng's fair price dumping regardless of cost, their daily net profit was more than 10000 yuan, and the difference between them was not comparable.

At this time, the "tax storm" is becoming more and more intense. Although various newspapers have disclosed the tax payment mode of McDonald's and KFC, for many ordinary consumers, subconsciously, they still think that if they don't take the invoice, they will not pay tax. Still call on the relevant departments to strictly investigate McDonald's, KFC do not invoice things.

Finally, under the direction of a leader, CCTV made a focus interview on the tax issues of McDonald's and KFC. In the focus interview, the relevant tax authorities carefully explained the tax payment mode of McDonald's and KFC, and repeatedly told the audience that McDonald's and KFC are excellent domestic tax paying enterprises, and there is no tax evasion.

Lin Feng, the culprit of the "tax incident", which caused a sensation at home and abroad, was immediately attacked by more media, denouncing Lin Feng for advertising by any means. For a while, the "tax incident" was on the rise again. Many foreign catering companies, such as Texas and pizza hut, appealed to McDonald's and KFC to sue Lin Feng for insulting and slandering.

But McDonald's and KFC have their own problems. If they could, they would have. At that time, they had studied the news conference video for a long time. Lin Feng never said anything about McDonald's and KFC's tax evasion from the beginning to the end. Everything came from the random speculation of reporters who did not understand the tax law, and the pursuit of hot news without seeking facts. They could only Sue these reporters if they wanted to.

Can McDonald's and KFC Sue? Hundreds of media in China have collectively reported the incident, which media they are going to sue, regardless of right and wrong, although they have brought direct negative effects on McDonald's and KFC?

All told? McDonald's and KFC are not so bold.

In the end, the giants of the two fast-food chains can only eat Coptis chinensis - acting as Lin Feng's propaganda ambassador for free - and temporarily endure this sullen.

The final result of this "tax storm" is that Lin Feng's starting point fast food chain has become a fast food restaurant next only to McDonald's and KFC in the country. Although there are only five branches and one flagship store in Chu City, Lin Feng has received letters from all over the country that he wants to join. The rapid development of the starting point fast food restaurant is just around the corner.

Another beneficiary is Zong Qinghou's very cola, as well as his new juice drinks and tea drinks of waha x group. Under the lofty slogan of revitalizing the national economy and developing national brands, coupled with the declaration that Linfeng fast food restaurant only sells the drinks of waha x group, Zong Qinghou finally made waha x group, which has been stable for many years, rise to a new level and launch a strong impact on the number one beverage brand in the country.

Besides McDonald's and KFC, the most unhappy and happy people in this incident are Xia Qianhe, who was behind all this.