Chapter 175

Shi Yuzhu has not understood why the current online game companies do not make full use of the rich resources on hand. In particular, Lin Feng's "second world" has no income so far, except for charging by point card. In Shi Yuzhu's view, it is a huge "wealth" that there are hundreds of millions of registered users and millions of the highest number of online users. And this "wealth" can definitely be turned into real wealth.

There is no order in learning, the first is to achieve. Since Shi Yuzhu is tireless in teaching, Lin Feng is happy to be a "three good student" and asks this marketing maniac for advice.

"Mr. Lin, I think that with the popularity of" Plants vs. Zombies ", you can sell the advertising time, such as the advertising time after the players fail to break through the barriers or succeed in breaking through the barriers. Also, you can develop peripheral products, such as T-shirts printed with plants or zombie avatars in Q version, or other life products. In addition, the three "goddesses" you launched can be made into dolls based on them. I heard that these dolls are very popular in Rb and some parts of Taiwan. " Shi Yuzhu said a lot of ideas at one go.

After listening to this, Lin Feng thought about it, and his heart was bright. He admired Shi Yuzhu's method of extracting money.

"Also, you can authorize some factories to produce these sweaters..." Shi Yuzhu and Lin Feng talked about this. This discussion has a great impact on Lin Feng, and also quietly changes Lin Feng's cognition of advertising marketing.

"See you next time, Mr. Lin." The two chatting happily finally said goodbye.

"Goodbye, stone. Slow down, Miss Smith Lin Feng sighs that he has gained a lot today. You can learn a lot from chatting with these famous people. It's better to communicate with these famous people when you have the chance.

Soon after they parted.

"Dad, why are you so enthusiastic about instructing Lin Feng?" Shi Jing doesn't understand why her father Shi Yuzhu is so warm-hearted and tries so hard to guide Lin Feng.

"Ha ha, we are partners, not to mention a little help." Shi Yuzhu gave a faint smile.

"Well, it's no good. His prosperity is his family's business, and it has nothing to do with us. " Shi Jing is not willing to say.

"You don't have a long-term vision." Shi Yuzhu shook his head and gently accused Shi Jing, "it's true that this time, we didn't get any good for him, but we can win his favor. No matter what happens in the future, he will always miss our kindness to him today. What's more, even if I don't instruct him today, sooner or later someone will instruct him. "

"Well, what do we want him to read?" Shi Jing is still unconvinced.

Shi Yuzhu had no choice but to shake his head. His daughter is good at everything, but she is a little too proud and spoiled by herself. Fortunately, she is still in her prime and can fight for her more.

Lin Feng, will the future belong to you—— Shi Yuzhu was a bit sorry. Today's comments are also a sigh of Lin Feng's strong upward trend. This young man grows up too fast, which makes people a little afraid. He has to prepare for a rainy day.

"The second world", dingdang.com, starting point fast food restaurant, tomato.com, starting point chinese.com, and clubs with more than one million members are all amazing achievements. If you give him a few more years to develop steadily, he will surpass Li Ka Shing and become the richest man in China.

This kind of person, if you don't want to be an enemy, you'd better be a friend.

Now Shi Yuzhu doesn't know about Lin Feng's Multi Country interconnection plan, otherwise he will be even more surprised and even more shocked!

After returning to the company, Lin Feng held an emergency meeting to analyze in detail the various "gold absorption" plans put forward by Shi Yuzhu.

After a detailed discussion, everyone made a decision.

At present, Lin Feng decided to develop peripheral products and let Wu Zhaopu contact downstream manufacturers. In this project, Lin Feng is not ready to make money for the time being. He focuses on expanding popularity and expanding the market, so quality is the first. However, Lin Feng plans not to sell the prototype dolls of Li Zhiyou and others, and will give them out in the form of rewards.

As for Shi Yuzhu's advertising time for selling the game, after careful study by Lin Feng and others, Lin Feng has designated several advertising time on the premise of not affecting the normal game of players.

The advertising time of "Plants vs. Zombies" is divided into three levels: the first level advertising, with special sponsor naming; The second level of advertising, players challenge after the failure of 5 seconds of advertising time; The third level of advertising, players challenge after the success of 10 seconds of advertising time.

However, in the end, Lin Feng suddenly thought of the chest advertisements for the uniforms of European football clubs, and he had a fantastic idea to sell the naming rights of the clothes on zombies, which was designated as the top advertising time slot.

All of them clapped their hands at Lin Feng's sudden fancy. In this way, the game adds some fun out of thin air. Think about wearing zombies with world-famous trademarks. Under the attack of plants, zombies are smashed, which will give people a different pleasure.

As for legend, Lin Feng wanted to sell the naming rights of the newly added maps and three other cities, but they were all opposed. Later, when Lin Feng thought about it, he was relieved. Indeed, if the right to name maps and the right to name three cities are sold, it is not impossible. But in case the advertiser changes the manufacturer and puts on the new advertisement, how can many players adapt to it.

For example, it was originally "Li Ning City", but now it suddenly changed to "Anta city", which makes players how to adapt, I'm afraid it will cause a lot of trouble. However, it also gave Lin Feng an idea. Wu Zhaopu announced on the official website that the naming right of the two new cities, including Shabak City, will be owned by the players who have occupied the city for more than one month. Lin Feng believes that this idea will definitely stimulate the enthusiasm of the players.

"Mr. Lin, I'll go and publish the advertisement for investment promotion." After the discussion, everyone admired Lin Feng's mind and was almost killed by Lin Feng's jumping thinking. Wu Zhaopu said quickly.

"Well, go ahead." Lin Feng nodded. Just as Wu Zhaopu was about to go out, Lin Feng stopped Wu Zhaopu again.

"Mr. Wu, we will take the way of advertising bidding in this investment invitation." Lin Feng said.

Wu Zhaopu was stunned for a long time.

"Just like CCTV's annual Golden Resources advertising bidding, we do the same. Interested manufacturers bid to get our four advertising spaces." Lin Feng explained.

"Lin... Lin Dong, is that ok?" Wu Zhaopu looks like a dish. People do that because they are CCTV. We are nothing but an online game company.

In the conference room, people and Wu Zhaopu have the same idea. They sigh that the boss is crazy. He even made an advertising bidding meeting. Isn't this a challenge to CCTV! It's just a challenge, but we need to have that strength! But "second world" is just a company. Is it qualified! Will businesses come to bid?

"Go! So I announced on the official website, and also called me and the media to announce that we will hold a press conference tomorrow. " Lin Feng urged.

"Er... Yes!" Seeing Lin Feng's look, Wu Zhaopu knew that this decision would not be changed. While secretly complaining to contact the media, while praying to God, I hope that tomorrow's press conference will not be the butt of the company's ridicule by the industry.

Lin Feng is naturally clear about what people think. From the bottom of his heart, Lin Feng is not sure about the bidding, but after a detailed discussion with Shi Yuzhu, Lin Feng has a new understanding of how to use the media and the curiosity of the people.

If we follow the normal pattern, I'm afraid our company will have to spend money to advertise. After all, this new business advertisement is the first time for a game company to advertise in the game. No one has tried it before, and no one knows the effect. It is not known whether many manufacturers will take risks in investment.

In this case, why don't you make it bigger? You'd better make it known all over the country. It's definitely a topic of interest to the media to make this game advertisement auction. Especially the game advertising investment, this is the first time in China, is a new thing. At that time, instead of spending money on advertising, the media will automatically help promote it. As long as more people pay attention to it and take more risks, manufacturers will try it.

Of course, the fundamental reason why Lin Feng dare to do so is Lin Feng's confidence in "Plants vs. Zombies". This leisure game, the highest number of online breakthrough 1.4 million, the number of registered hundreds of millions, such a huge potential customer base, Lin Feng believes that no one will ignore. In particular, the vast majority of the hundreds of millions of registered users are young people, and the white-collar class accounts for a large share of them, which are the factors that attract manufacturers.

In fact, as Lin Feng expected, many media showed great interest after learning that Lin Feng was going to hold a game advertising bidding meeting, and they rushed to the press conference the next morning. Because Lin Feng's press conference was set at 8 a.m., many reporters didn't even eat breakfast in order to be in a hurry. When they arrived at the scene, many reporters complained that the press conference was too early. It's not a national event. Why is the press conference so early.

As for the reporter's complaint, Lin Feng had expected it. He smiles and claps his hands.

More than a dozen attendants of the starting point fast food restaurant came out with Chinese and foreign fast food and gave each reporter a Chinese and Western food.

"Dear journalists, it's still early. I'm really sorry to let you come so early this time. This is the breakfast specially prepared for you at our starting point fast food restaurant. Please accept it. " Lin Feng smiles.

"Ha ha, thank Mr. Lin. Oh, no, Mr. Lin." The reporters were already hungry. With the smell, they were no longer polite.

"If the taste is good, please have a chance to give my starting point fast food restaurant some good words in the future to support the national brand!" Lin Feng specially held a press conference so early for this purpose.

There is, of course, another purpose. The so-called cannibalism, these reporters eat their own things, more or less always for their own publicity, after all, they are not the heartless entertainment gossip reporters.

"Take your time, everyone. I'm not in a hurry. What's more, you are on business, and the leaders will not blame you. " Lin Feng joked.

There was a roar of laughter under the stage.