Chapter 176

I'm sorry, there's only one chapter today. There's something wrong with my mind. It will be two shifts tomorrow. Let's make it clear here that this book must be finished and never eunuch. There is no accident about the update time. It's one shift at noon and one shift before 8 p.m.

Finally, I'd like to recommend the new book "Legend of rebirth". You can have a look at the friends who like urban rebirth. Thank you for your support!)

Although Lin Feng let reporters chew slowly, but a group of reporters know the law of time for money, three or two swallow up, its speed is no less than "Saiya people". With such speed, it's no wonder most journalists have a bad stomach.

After waiting for many reporters to digest the food, Lin Feng officially started today's press conference.

"Dear reporter friends, our company will hold a bidding meeting for the Golden advertising space of" plants vs zombies "in seven days, which is divided into four time stalls. We hope that all interested companies will come to bid." With that, Lin Feng asked people to open the slide and begin to demonstrate four different levels of advertising space.

After a demonstration, a group of reporters admired the creative ideas of advertising sales launched by "the second world" and were also very fresh. Although we don't know whether the major manufacturers will buy it, it is obvious that this is definitely a hot topic in the near future.

At present, many reporters in detail asked about the relevant details, each scattered, go back to catch up. In the afternoon of that day, this news was published in the newspapers published in the afternoon, and in the evening, it was on the news of major TV stations. Although it was not on the news of CCTV, it still aroused strong reactions from all walks of life. After all, the advertising time in this auction game is the first time in the country and even the world, which is a new thing for everyone.

However, no matter whether it is successful or not, Lin Feng's advertising championship has been publicized by the media all over the country. According to Shi Yuzhu, it has been more than half successful. Within seven days, a steady stream of manufacturers came to consult. Although this is a new thing, it is also an opportunity for many manufacturers who are eager to explore or stabilize the market, which is worth trying.

After all, the hundreds of millions of registered users and more than 1.4 million online users of "plants vs zombies" have attracted the attention of many manufacturers, especially those registered users are mostly young people and have purchasing power, which can not be ignored by any manufacturer.

Other online game companies in the online game industry are also focusing on the advertising bidding. If Lin Feng succeeds, they can try it; If Lin Feng fails, they will not touch this part. It's better to make money by selling some cards.

Shi Yuzhu admired Lin Feng for making such a big move overnight. He originally thought that Lin Feng could contact several manufacturers at most to carry out exploratory marketing. After all, this is a new thing and the prospect is unpredictable. But unexpectedly, Lin Feng made such a big move, which made the whole country known, and even many overseas media also reported on the matter. In this regard, Shi Yuzhu can only extend his thumb to express admiration, but also secretly surprised Lin Feng's courage.

However, no matter what the result of this advertising competition, the reputation of "second world" has been known all over the country. On this point, you can make money!

On the Internet, many players are divided into positive and negative sides. There is also a heated debate on this advertising bidding meeting, and the two sides are quarreling. Zhengfang thinks this is an interesting idea worth trying. As long as it doesn't affect the pleasure of the game, we don't have any opinions. On the other hand, they think it's too farce. A good game needs to be like a TV play, which is intermittently disturbing.

Before the advertisement is officially launched into the game, the pros and cons have their own opinions. But in any case, as Shi Yuzhu said, "the second world" has become a well-known brand.

Seven days later, the highly watched advertising competition will officially start in SH Shangri La Hotel.

Lin Feng looked at the crowd under the watchtower. Let alone many people. Almost all the major manufacturers have people coming. Obviously, people are very curious about this new form of advertising.

The first auction advertisement is the exclusive sponsor naming right of "Plants vs. Zombies", a trademark appearing in the upper right corner of the game interface. The starting price is 50 million months. Lin Feng decided to shoot on a monthly basis to try out the effect of the advertisement.

"Half a million!"“ The attendants of "Li Ning" first raised their cards.

"600000!"“ "Hongxing Erke" was not willing to be outdone, so he immediately raised his card.

"700000!"“ "Metersbonwe" also asked for a price.

......

People gather firewood, the flame is high!

Lin Feng and Wu Zhaopu and others did not expect that this was the first advertising period, and they were sought after by many manufacturers. In the end, the naming right of "Plants vs. Zombies" was obtained by "Li Ning" for 2.5 million yuan per month.

The slogan "everything is possible" will appear on the screen of "Plants vs. Zombies" with the logo. However, this slogan is quite suitable for the game. The gameplay of "Plants vs. Zombies" is also very suitable for this slogan - everything is possible.

However, this round of Lin Feng also found that most of the bidding is for sports brands, while other manufacturers do not move, most of them come with a wait-and-see attitude. Lin Feng can also understand this point. The main target of sports is young people, and the main group of people who surf the Internet is young people. It's really normal for these sports brands to fight in the first round.

The second round of auction is the 5 second advertising time after the players failed in the challenge. The starting price is 700000 yuan per month. According to Lin Feng's estimation, it should be won by the sports brand again, but the situation suddenly rises.

"A million!"—— Cried a loud voice.

The crowd looked sideways for a while, and the secret was who was so rich and powerful. When they looked along, the person in charge of "Zhijiang Daqu" yelled.

"1.2 million!"

Everyone was shocked again. Looking back, it was still the wine manufacturer. This time, it was Wuliangye.

"1.4 million!"—— This is another Baijiu manufacturer "SC Jiannanchun".

The attendants of many manufacturers were stunned and did not understand why these wine owners were so crazy.

The price soared wildly in the hype of several liquor manufacturers. Finally, the crazy "kongfu banquet wine" sold the 5-second advertisement of "Plants vs. Zombies" for a month at a price of 4.2 million.

After taking the advertisement, the person in charge of the banquet wine of Confucius Mansion was very excited, and he arched his hands around.

Lin Feng and Wu Zhaopu look at each other, a blank face. This advertising bid will be more of an attempt, but did not expect to be hot. It's understandable that the first round was heated by sports. But the second round of being stir fried by wine manufacturers is really hard to understand.

Only a few days later, however, did Lin Feng understand why these wine manufacturers were crazy when the advertising pictures of Confucius banquet wine were sent to him.

"When you fail, you will be accompanied by the banquet wine of Confucius."—— Seeing this advertisement, Lin Feng can understand why these wine manufacturers are so crazy. Indeed, after the failure of the pass, drinking a glass of wine can really relieve the worries. According to the test of "Plants vs. Zombies", the average number of times that players fail to challenge is more than 10 million times a day, so the advertising price of 420 months is really cheap.

When ordinary places are on satellite TV stations, the price of each advertisement is usually several thousand yuan. If the failure rate of "plants vs zombies" is ten million times a day, the price of this advertisement won by "Confucius banquet wine" is only 14 cents. In contrast, I'm afraid that this month's "Confucius banquet wine" is a big bargain.

The third round of "Plants vs. Zombies" successfully broke through the 10 second advertising time, but there was little competition. Perhaps most manufacturers dislike the fact that the number of times they can succeed every day is too low, and finally they are sold by "Nokia" at a low price of 400000. But to everyone's surprise, "Nokia" has become the mobile phone brand that most players must choose in the future by virtue of this successful advertising. Let the future big multimedia sigh "Nokia" unique vision.

In the fourth round, the naming right of clothes on zombies is also the finale of this advertising competition.