Chapter 177

(helpless, the water pipe at home is broken, so I have to write a chapter. Sorry! Finally, have a good weekend

The trademark naming right on zombie clothes, which was previously identified by Lin Feng and others as the hot spot of today's advertising competition. After the previous two rounds of crazy bidding, Lin Feng estimates that this round will be even more crazy.

If the number of challenge failures of players is more than 10 million times a day, the number of zombies appearing in front of players is at least 1 billion times a day. Think about it. If a company's trademark appears in the eyes of the players one billion times, no matter what trademark, it will definitely let the players remember deeply.

But it's hard for Lin Feng to say how far he will go in the end. But looking at the fiery eyes of many manufacturers below, Lin Feng knows that this advertising bidding will be a great success.

The starting price of the trademark naming right on zombie clothes is 1 million yuan.

"1.5 million!" This time, the first one to raise his hand is still "Confucius banquet wine".

At a glance, many manufacturers know that this theory will turn into a fight for liquor manufacturers. After all, for most manufacturers, the strength of the natural no base to compete, there is no strength of wine manufacturers crazy. In particular, in the past two years, we have just experienced the CCTV "biaojiang" event of "Qinchi Wang liquor" of 352 million yuan, and the madness of liquor manufacturers is well known.

"1.7 million!" Sure enough, other manufacturers who just lost to "Confucius banquet wine" are now in trouble. Sometimes, it's a gamble. What's more, although this type of advertising is new, it's not a big deal for these wine manufacturers to gamble on CCTV's "king of the game" at that time.

But what surprised everyone happened, and a new force emerged.

"Three million!" One voice shocked the audience.

All the people looked back and were astonished.

Lin Feng was also stunned. It was the representative of Changsha Baisha cigarette factory who called out the price of 3 million yuan.

"Isn't it stipulated by the state that cigarette factories are not allowed to advertise?" Many manufacturers murmured.

"Five million!" This time it's "yn Hongtashan" cigarette factory.

Lin Feng frowned and asked the staff in charge of advertising around him. After reading the advertising law in detail, the staff told Lin Feng that there are relevant regulations in the country, prohibiting cigarette factories from advertising on TV, newspapers, magazines and other media. But Lin Feng's game advertising time is a new thing, which is not clearly stipulated in the national laws and regulations. That is to say, these cigarettes are long, this time they are playing edge ball.

"Mr. Lin, I'm afraid this round will be extremely expensive!" Wu Zhaopu said in an uncertain way.

"Why?" Lin Feng asked.

"The state has written regulations prohibiting tobacco manufacturers from advertising. I'm afraid that after today's round of advertising competition, the state will soon issue a clear regulation to prohibit tobacco advertising in online games. So, I'm afraid these cigarette manufacturers will fight this time, and no matter how high they fry, no one can say for sure that they will finally be on the shelves for a few days. It's estimated that in the end, no matter how high they shout, it won't cost much in the end. " Wu Zhaopu said.

In fact, as Wu Zhaopu's analysis shows, the price is rising. In a short period of time, it has been fired to 35 million yuan per month, which is close to the advertising price of CCTV's golden theater.

Many of the rest of the manufacturers who originally wanted to get a piece of the cake were immediately dumbfounded. Even the wine manufacturers who had always been rich and crazy were stunned. There are too many crazy people in this world.

In fact, it's not surprising that cigarette manufacturers are so crazy. The state does not allow them to advertise. They are not easy to do so, and they may be banned by the state at any time. Naturally, they have to do their best to advertise.

The world is crazy, and once people lose their senses, they will be even more crazy.

Lin Feng and others originally estimated that the maximum amount of a new advertising space for games would be about 6 million yuan, but in the end, they just fired 230 million yuan for these crazy cigarette manufacturers. The winner of this "standard King" is "Wuhan Yellow Crane Tower" cigarette factory.

The "Plants vs. Zombies" advertising auction will end in the final frenzy. Although most of the manufacturers did not bid, it is worthwhile to witness such a crazy performance.

Except for "Nokia", the other three of the four advertising spaces are all sold at enviable prices, especially the last "King" price is unimaginable, which is close to CCTV's "King".

This result has naturally been hotly debated by the major newspapers. In view of the 230 million bid price of the "Yellow Crane Tower" in Wuhan, both the media and the Internet have launched a heated discussion, and they have questioned whether it is worth the next month's advertising at such a price? More of them are questioning how "Wuhan Yellow Crane Tower" can get so much money for advertising and calling on the state to investigate it.

No matter whether the state will investigate or not, "Wuhan Yellow Crane Tower" instantly becomes the focus of domestic hot discussion, and the hottest focus of major search engines. As for whether spending so much money can improve its market sales, it can only wait for the market test.

The success of the "plant vs. zombie" advertising bidding meeting has also made other online game companies envious, and now it happens that it also publishes the advertising bidding meeting. However, due to the limited market share of each online game company, the advertising price is far lower than that of "the second world". The highest price is only more than 700000, which is a big difference.

However, when people were talking about the "Yellow Crane Tower" in Wuhan, the state issued a document, announcing that online advertising is also subject to the advertising law, and that tobacco advertising is prohibited, and those that have been put in must be stopped immediately.

There was an uproar among the media. Obviously, this order is for the "second world". Many companies that have auctioned off advertising revenue are naturally applauded. If it doesn't stop, the gap will be too big. Originally, "the second world" is already the leader of domestic online games. If they can reap such a big piece of cake in advertising revenue, other online game companies will not have to mix.

"Mr. Wu, stop! The state has issued documents. " For the country's red head document, Lin Feng had no choice but to accept it.

"Oh, what a pity." Wu Zhaopu sighed. In January, 230 million advertisements, which had only been in operation for two days, were forcibly terminated by the state. If only it could operate for one month. Originally, Wu Zhaopu thought that the state would take about a week to make a response. Unexpectedly, the document was issued in two days. It seems that the sky high price advertisement of 230 million yuan has attracted too many people's attention.

In the end, "Wuhan Yellow Crane Tower" negotiated with "second world" and paid 15 million yuan as the advertising fee for the two days. For the "second world", the two-day advertising revenue is 15 million, making a lot of money. It's too much for "Wuhan Yellow Crane Tower" to spend 15 million yuan on advertising in two days, but it's also worth it to buy the whole country. You know, even if CCTV's "king of the hour", the time advertisement on the Spring Festival Gala has no such effect.

"Ha ha, these manufacturers would have signed a document to terminate this kind of advertisement, so they didn't yell. Otherwise, how could our advertising space be worth so much money. Hold another bidding meeting! " Lin Feng is not too disappointed. It belongs to ill gotten gains. If you lose it, you will lose it.

"By the way, Mr. Wu, in the official news release," Plants vs. Zombies "will reduce the charges in order to give back to the players. The monthly fee for the first pass is 10 yuan, the second pass is 9 yuan, the third pass is 8 yuan, and so on. " Lin Feng said.

During this period of time, since the "king of the game" incident was hotly debated across the country, many players began to call for the "second world" to reduce its charges, saying that advertising affected their game pleasure, and the company should give back to the players for making so much money.

I don't know where this argument comes from, but it is obviously approved by many players, and there is a strong appeal in the major forums. Although the player's argument is a bit far fetched, but for online games, especially for leisure online games, players' collective protest must be paid attention to.

This method of gradual decline was also thought out by Lin Feng after careful consideration. All of a sudden, it's not impossible to be free, but once this precedent is set, it's not easy to do in the future. If the players are not satisfied and complain collectively, the company must change, and then the game cannot be operated.

After careful consideration, Wu Zhaopu and others found Lin Feng's idea feasible. Reducing the charges step by step not only meets the requirements of the players, but also gives the players the stimulation to continue to challenge.

As long as there is a comparison, people will always appear very blind, very persistent. As long as there is popularity in "plants vs zombies", it doesn't matter if there is less point card sales. Advertising revenue is the biggest profit.

At this time, the "city war" in legend, which was delayed for a week due to technical problems, finally began. Cohen, the father of BT, and all his staff, including Lin Feng and other management, gathered in the computer room to wait for the start of the ten thousand man war.

During this period of time, in order to apply BT technology to online game data convergence, Cohen is racking his brains. In addition to the strict requirements for servers, the requirement for network bandwidth is also extremely huge. It also has the ability of instantaneous data processing and error correction. It can be said that the requirements for both software and hardware are extremely high. In particular, "legend" is a real-time game, players' actions are unpredictable, which puts forward higher requirements for the stability of the system and the ability of data correction.

On the basis of considering the cost, Cohen's idea is to classify and quantify the data packets, and then let the players undertake a certain amount of transmission, and then develop a software that can specially process various data packets, which is divided into two ends: the child and the mother, where the player installs the child, while the second world installs the mother, where the child and the mother can process data independently and cooperate with each other, This can greatly improve the processing speed, but also can effectively reduce costs and resources.

But the software is developed, but last week in the internal test data overflow problem, after a week of emergency treatment, this week finally put into use. But whether it can finally take shape depends on the test of tonight's "war of ten thousand".