Wahaha Group, founded in 1987, is China's largest and the fifth largest food and beverage manufacturer in the world. It has ranked first in China's beverage industry for 11 consecutive years in terms of asset scale, output, sales revenue, profit, tax and other indicators. It is a giant in China's beverage industry.
Especially since the rise of Lin Feng, the cooperation between "Wahaha" and Lin Feng in many aspects has made its products gradually go to the world. However, what bothers Zong Qinghou is that most of his products have some markets in Chinese places, but it is extremely difficult to fully enter the European and American markets. There is no other reason, the taste does not match. The taste that European and American people like is not the same as that of Chinese people.
In this regard, Zong Qinghou also made corresponding adjustments to make drinks that meet the taste of European and American people. However, for one thing, it takes time to develop. For another thing, European and American tastes are relatively fixed, and they don't like to change them easily. They don't like to try new products often. In the face of this situation, Zong Qinghou is also helpless. After investing billions of yuan and frustrated in Rio Tinto's European and American markets, Zong Qinghou targeted the Baijiu market.
The Baijiu market is also a huge market in China. Almost all China men drink Baijiu, which is a larger market than the beverage market. Moreover, the profit rate of Baijiu is quite high. Of course, the Baijiu market has been divided into the market by the major Baijiu brands. But Zong Qinghou is confident that Wahaha will definitely get a share in the Baijiu market, with the brand influence of Wahaha. There is absolutely no doubt about this.
Of course, apart from the Baijiu market, real estate is also the focus of the investment of Wahaha Group. Now the national real estate fever, the central repeated orders of the document is useless. In China, there are more people and less land, and what the Chinese believe in is to get married and start a business. And what is home? Is it home without a house? As far as the radical is concerned, home means "mian" at the top and "Shi" at the bottom. In ancient times, "mian" means home while "boar" means pig. In ancient times, having a pig at home means wealth.
Home, that means to have a house, money, and then someone called home. You don't have any key houses. Is that home? This kind of traditional thought, let China's house price in the present price foundation unceasingly ferments. House price is driving up prices, and prices are also driving up prices. It seems like a virtuous circle (for the industry), but it is actually a vicious circle.
For the common people, it is not good for more and more enterprises to enter the real estate market. Real estate, like other industries, will not let house prices fall with the increase of enterprises. On the contrary, the more you enter, the higher the house price. For this industry, if Wahaha Group does not go in, there will be other industries. Instead of letting others make money, it's better for Wahaha to make it.
Of course, all these are helpless choices made by Zong Qinghou in the face of hopeless expansion. But if he can, Zong's biggest hope is to make Wahaha a global company like coca cola.
But is this possible? Zong Qinghou has been thinking, but the result is very confused. He can't find his way! We can't find the direction of Wahaha's global expansion.
Just then, Lin Feng arrived.
"Brother Lin is here?" Zong Qinghou was surprised. Lin Feng has visited Wahaha Group, but that was a long time ago. Lin Feng has never been here since. After all, the industry between the two people is not close at all. Although there is occasional cooperation, it only needs the high-level of both sides to reach an agreement. What is Lin Feng doing this time?
Although Zong Qinghou didn't understand what Lin Feng was doing, he was very happy that Lin Feng could come. Maybe he can give some advice to "Wahaha" and see how "Wahaha" can break through the blockade of foreign beverage industry and become a giant in the world beverage industry.
Zong Qinghou personally went to the company headquarters to meet Lin Feng.
"Ha ha, brother Lin, welcome, welcome." Zong Qinghou came forward to give a warm hug, "ha ha, you are so powerful recently that Japan can't hold up its head. It's so powerful and overbearing!"
Lin Feng naturally understood what Zong Qinghou said. To be honest, Avril and they made it. These eight people, I really haven't tried. At most, I had seven girls on the plane for one night, but that time I had a backache, and I fell asleep the next day. At that time, I kept Mr. Wen waiting for a long time. This plus one. To be honest, Lin Feng can't bear it. In Japan, some people are able to control six women overnight, which is already very powerful. Unfortunately, under the curse of Avril's eight women, the Japanese man who killed six women in one night ate too much Viagra and died. It's true that Avril and them have made a mistake.
But it's normal for the Japanese to be trapped. Lin Feng has no compassion. This compassion comes from people. For a nation that some people are not, compassion is superfluous.
"By the way, brother Zong, I'd like to introduce you. This is Dr. Huang Xinxiang from the Department of clinical cardiology, who has developed a specific drug for heart disease." Lin Feng said.
Dr. Huang Xinxiang! Zong Qinghou was stunned. What did Lin Feng bring him for? Strange!
"Dr. Huang, it's brilliant! Please Zong Qinghou clasped hands and invited them into his office.
"Dr. Huang, would you like coffee or tea?" Asked Zong Qinghou.
Huang Xinxiang was stunned. He couldn't speak Chinese. Although he didn't understand the greeting at the door, he could guess what it meant. I don't understand this. Fortunately, Lin Feng is on the side. Although English is not very good, the translation is OK.
"Coffee!" Huang Xinxiang said.
After Lin Feng's translation, Zong Qinghou ordered a cup of coffee and two cups of Biluochun. It's just more strange in my heart. Lin Feng introduces a doctor who can't speak Chinese. What do you want?
"Brother Zong, I have two kinds of medicine here. One is called" Huichundan "and the other is called" Yumenguan ". You have taken it, which can adjust the metabolism of the human body and keep the human body energetic during the period of efficacy. The other is an aphrodisiac, which has very low side effects and can be almost ignored." Lin Feng said.
Zong Qinghou was stunned. Medicine!
"Brother Lin, do you want to develop these two drugs with me? Although it sounds good, our group has no experience in the field of medicine, no matter in operation or follow-up research and development. If you really want to develop it, you'd better cooperate with an old pharmaceutical factory like Harbin sixth pharmaceutical factory! " Zong Qinghou put forward a very sincere advice.
Wahaha is just for drinks and medicine. Wahaha is really powerless.
"Ha ha, brother Zong, I'm not talking about making medicine with you, but about making drinks with you!" Lin Feng smiles.
Making drinks? Zong Qinghou is a fool. This medicine is medicine. How did it become a drink?
"Ha ha, I'm going to dilute these two drugs and add some beneficial trace elements to make them into two kinds of functional drinks‘ There is no energy drink for Wahaha now. This is the energy drink for Wahaha in the future, and it is the most influential one in the market. " Lin fengxiao said.
what! Make a drink! Energy drinks! Zong Qinghou's eyes lit up. Indeed, "Wahaha" hasn't tried energy drinks, because this market needs formula, and the drinks it makes must be harmless to human body. Of course, any drink, from the absolute medical point of view, is harmful to the human body. But if energy drinks are harmful, the effect will be more direct, and it will show directly. Therefore, although Wahaha is under research, it has not achieved much at present.
Kelin Feng said that making these two drugs into functional drinks would shorten the R & D cycle of Wahaha. This is wonderful! Zong can't wait to ask about the relevant data and information. Lin Feng has no ability to explain this. This is Huang Xinxiang's specialty. Recently, he has been studying these two drugs for a long time and has a good understanding of their efficacy. Although he does not know the specific formula, it does not prevent him from explaining the effect of these two drugs and the formula and effect after they are finally turned into drinks.
Immediately, Huang Xinxiang explained, Lin Feng translated and Zong Qinghou asked. It's a day for three parties to talk. Until the beginning of the Lantern Festival, even at noon, they didn't have a meal.
"Wonderful, if so, it would be great. I believe that the development of such a beverage will definitely become a functional beverage that breaks the structure of the industry. And with these two drinks, Wahaha Group is bound to become a world-class beverage giant! In the future, it will not be worse than Coca Cola Zong Qinghou is full of confidence.
What does Coca Cola have? The most famous is coke, but coke is harmful to the body, drinking too much is not good. You know, when coke first entered China, it was used by traditional Chinese medicine to treat stomach stones and other stomach diseases. Coke contains enough carbonic acid to grind away stomach stones. Is this kind of drink good for human body? On the contrary, the two drinks provided by Lin Feng are different.
The first one is to adjust metabolism and improve immunity, which any office worker loves to drink. If the taste is right, it can completely replace coffee! God, coffee. It's a substitute for coffee. Drinking too much coffee is not good for human body, which will lead to various adverse symptoms, but this kind of coffee is not good at all. And how big is the coffee market? Almost all Westerners drink coffee, at least one or even several cups a day. How big is the market prospect?
Of course, in addition to this, more important is the second, to enhance sexual function. This is the gospel of all men. Before we do this, we can have a can of it, and then it's strong. Think about it. How many people will drink it?