Lin Feng's self-confidence made Zong Qinghou's state of mind tend to be peaceful. Seeing Lin Feng's confident smile, Zong Qinghou had to admit that he was old. Seeing that Lin Feng is so high spirited and calm, he really thinks that he is old. This man is worthless when he is old.
Envy! Lin Feng's generation is really enviable!
"Oh, brother Zong, don't envy our generation. You say, what's good about our generation! It's the generation of school-age children with the big bang. Kindergarten, a class of 70 or 80 children, primary school, not to mention, a class less than 60, that is called class? And at that time, it was all a day off a week. It was not easy to graduate from primary school. Well, it was two days off a week. These benefits can't catch up. Wait until the middle school, OK, to face the pressure of high school entrance examination. At that time, our senior high school entrance examination was not as easy as it is now. At that time, high school entrance examination was also a choice of life. Those who can get into a good high school will study in a university. If they can't get into a high school, they will go to a technical secondary school or technical school. It's said that the college entrance examination is the biggest choice in life. In our area, the high school entrance examination is a big choice in life. " Lin Feng smiles and shakes his head, remembering the past.
"In the senior high school entrance examination, our generation, when they went to school, they were still assigned in technical secondary schools or technical schools, and they could find jobs directly corresponding to each other. But after graduation, the state will cancel the distribution. When we work, we will find our own unit, but the unit will no longer have a fund-raising house. After the housing reform, we have to buy it by ourselves. Then, the pension policy has changed. You said, "what's good about our generation?" Lin Feng shook his head. "Our generation just caught up with the generation with the biggest changes in the country. Reform and opening up are really reform and opening up, but ordinary people are suffering!" Lin Feng sighs.
Zong Qinghou also sighed. But I didn't take Lin Feng's words. This is a little taboo. Lin Feng is young and fearless. But he can't talk nonsense.
As they wait, a new advertising plan comes out. There have been some changes this time, but the nature of the advertisement is still the same as before. It can't be that the way three people appear on the stage has changed, but the essence is the same. It's bombing. It's really a little wordless. This is not all the spirit and details of a century old brand company.
"No, this advertisement can't! It has to be changed! " Lin Feng said with a frown.
Zong Qinghou is not satisfied, but compared with his company's advertising, this has been considered good. In particular, before and after this, the cost of advertising and other related costs are millions. It doesn't work. It's not a waste of millions. Well, it's a bit of a waste!
"Brother Zong, don't be afraid of waste. This advertisement is really not good! Our goal is not to go on the market to earn money, but to build a century old brand and a functional drink that can sweep the world. It is a functional drink that is comparable to or even better than red bull, the most popular functional drink in the world. Now things are better than that, but in terms of advertising and marketing, we can't be careless. " But Lin Feng frowned. In fact, Lin Feng also knows that this advertisement is pretty good now. With the popularity of Jay Chou, Nicholas Tse and Zhang Ziyi, and the effect of "Qi Li", it's no problem to sweep Red Bull in China. However, what Lin Feng wants is not just to sweep, but to establish its absolute dominant position in China and drive red bull out of the market.
So, this advertisement has to be good. Otherwise, just relying on the brand of "Wahaha" and their own contacts, we can't let everyone choose Qi Li instead of Red Bull. After all, some deep-rooted ideas can't be changed.
"But now there is no better plan?" Zong Qinghou is also helpless.
Lin Feng frowned. This plan is not good. It's dereliction of duty. Or, from abroad? However, the foreign market is also planning to start advertising, I am afraid there is no spare time to be responsible for domestic advertising. And Lin Feng also worried about acclimatization.
Lift, lift, lift! Lin Feng thinks about the name of Qi Li and its effect. Suddenly, an idea comes out.
"Well, brother Zong, I have an idea!" Lin Feng laughs.
"Brother Lin, if you have any ideas, please tell me!" Asked Zong Qinghou pleasantly. He had heard of Lin Feng's magic for a long time. I just don't know if Lin Feng can continue to create magic this time.
"Well, actually, it's simple. Isn't this Qi Li to open up new vitality of life? Then its purpose is that when people are tired, after drinking Qi Li, they can be rejuvenated and start again! " Lin Feng cheered up and said, "then these three are not very suitable. They are all popular now, so we need to find a star who used to be very popular, but now is not very popular."
Zong Qinghou didn't understand what Lin Feng meant. But then Lin Feng's words made Zong Qinghou fully understand. It's just that this is not very operable. And the investment is a bit too big.
"Hehe, it's a big investment, which can recover the cost! Not afraid, not afraid. Think about it. If Chinese people drink a bottle of Qili every day, what's the profit Asked Lin Feng.
There are 1.3 billion people in China who drink one bottle a day. According to Zong Qinghou's pricing, the selling price of a bottle will be around 4 yuan. The price was negotiated with the forest wind merchants. The price of Red Bull is about 6 yuan, which is already a high-end beverage. Not many people will buy a bottle to drink. The price of 4 yuan is enough for most people to accept. If the annual production exceeds 100 million bottles, the cost price will be at most 1.5 yuan. Then you can earn 2.5 yuan a bottle. Of course, this is the price of the sales volume on the market. In fact, the factory price is only 3 yuan at most, so a bottle can earn 1.5 yuan. According to Lin Feng, if every Chinese drinks one bottle a day, it will be 1.3 billion bottles, and the profit will be as high as 1.95 billion yuan.
Net income of RMB 1.95 billion a day, this is really crazy! Of course, Zong Qinghou also knows that it is impossible for all Chinese people to drink it. However, as long as half of the Chinese people drink one bottle a day, that's great. After that year, its profits were enough to shock the world. As for that, will you drink one bottle every day? From Zong Qinghou's point of view, I'm afraid it's true. Because the effect is really obvious, and there are no side effects, just drink more at most, the effect is slightly worse. But there is no harm to human body.
This way, no matter how much advertising costs we pay now, we are not afraid.
"Ha ha, OK, that's what you say!" Zong Qinghou laughed and clapped.
After that, according to Lin Feng's instructions, this brand-new advertising segment was soon released. Looking back, it felt really good. But I always feel that there is something wrong.
"Brother Lin, this advertisement is very good. Compared with the previous advertisement, it has improved several grades, but I feel that it is still a little worse. Do you think there's something wrong with them going to get Qili at this time? " Asked Zong Qinghou.
Lin Feng also felt that something was wrong. Is there something wrong with the star in this advertisement segment, naqili? It's really not harmonious.
"Someone else? When they are most sleepy and difficult, someone else will come out and give them inspiration? " Asked Lin Feng.
"Looking for someone? Who are you looking for? Another star? It's not a bit superfluous, it's a waste of money. If you find an ordinary person, it will destroy the overall feeling. " Zong Qinghou said with a frown.
"Well, it is. It's a waste of money to find a star of the same level and just give him a drink. It's not good to find a star of different levels. " Lin Feng also frowned. This seems a bit difficult. This advertisement is not perfect. I always feel that it's a little bad.
Among the frowns, Huang Xinxiang came in, looked at the advertisement and listened to their discussion.
"I think it's really necessary to find someone to deliver drinks, but it's not good to find someone else. In this world, there is only one person who can serve as the perfect person to deliver drinks, and the appearance of this person will make the whole advertisement an art!" Huang Xinxiang said.
"Who!" Lin Feng and Zong Qinghou asked at the same time.
"Ha ha, you are the only one - Lin! You have always been an amazing person, no matter in which industry or field, you are an amazing person. And this power also has the same magical effect, which is brought by you, so you are the one who delivers the drink. It's up to you to deliver a magic drink to the star, let it glow with vitality, perfect Huang Xinxiang said.
Huang Xinxiang finished, Zong Qinghou also directly applauded.
"Brother Lin, Dr. Huang's words are right, right, too right. I always thought that it was a little worse than you before. It's perfect for you to deliver the drink. You are the most amazing person in the world. You have created a series of miracles, a series of unrepeatable miracles. It is absolutely the most suitable person for you to deliver this energy drink which can also open up new vitality of the human body! " Zong Qinghou moved.
After thinking about it, Lin Feng thinks what Huang Xinxiang said is really right. It's really most suitable to be the person who delivers drinks by himself. Now, Lin Feng made the decision.
"OK, then I'll be the one who delivers the drinks!" Lin fengxiao said. As for the endorsement fee, Lin Feng will not charge. After all, it's also your own product. It's not appropriate to charge your own endorsement fee. The most important thing is, how much do you charge? This low does not conform to the identity of Lin Feng, high, this has the suspicion of Lin Feng taking the opportunity to enrich his own pocket. So, not at all!
Then, many stars in the advertisement flew to Shanghai and spent a day shooting this temporary addition. After all, all the previous advertising clips have been shot. Just add Lin Feng's ad clips. So there's no need to do more, it's done quickly.
After that, it's the question of when to go public.
"Sooner rather than later, go to the market directly!" Lin Feng said with a smile. This is also in line with Zong Qinghou's idea. If it's too late, it's not good. It's a lot of profit every day.
Immediately after that, Lin Feng, Zong Qinghou and Huang Xinxiang held a press conference to announce that a new "energy drink" will be launched through the tripartite cooperation. This "energy drink" can improve human metabolism, promote blood circulation and help refresh the mind. And there will be no side effects, harmless to the human body.
After the press conference, Qili also entered the public view. However, it is not clear exactly how. But in the evening, all the major TV stations across the country showed the same pictures at the same time. Everyone is surprised that in China, except that the same picture may appear at all times in the news network, no one else will appear at any time. And now there is such a picture, it's really amazing! What's on here?
At the beginning of the picture, there appeared the magnificent picture of the four heavenly kings of Hong Kong. In the 1990s, the four heavenly kings of Hong Kong won the awards, but after 1997, the dominance of the four heavenly kings of Hong Kong began to decline. Then the four heavenly kings had different experiences. Zhang Xueyou got married and had children. He occasionally starred in the opera "Snow Wolf Lake" and occasionally sang. They rarely appeared in front of the public. Liming and Guo Fucheng moved to the film world, But each year's works are not many, a little bit gradually disappeared posture. Andy Lau, on the other hand, is still fighting in film and TV songs. However, with the passing of years, people are getting older, and their energy is often not enough.
This scene, in only 8 seconds, shows the glorious past and present situation of the four heavenly kings of Hong Kong. In a flash, it also reminds most people of the good memories of the four heavenly kings. At one time, the feeling is myriad.
After that, as soon as the picture turned, Jay Chou, the hottest player in Taiwan and Chinese music, swept the world. With his own efforts, Nicholas Tse became the most dazzling superstar. Zhang Ziyi, with her debut of my father and mother, became an international superstar with the popularity of Crouching Tiger, hidden dragon. These three are the most dazzling stars in 2006. In the picture, the brilliance of the three is in sharp contrast to the silence of the four heavenly kings.
See here, all people are booed repeatedly, lament the new generation of entertainment circle, the old silent.
At this time, the picture again turns to the four heavenly kings. Andy Lau is preparing for the concert, but he is old and old. He is very tired during the concert. After singing dozens of songs, his physical strength has been exhausted. He is panting in the backstage while taking advantage of some performances in the midfield. So tired figure, let a person sigh.
At this time, a figure came into the background.
"Lin Feng, it's Lin Feng!" All the audience exclaimed. Why does Lin Feng suddenly appear here?
At this time, Lin Feng's face smile, a word did not say, handed Andy a can of drink, this drink top very clearly shows two words - Qi Li.
Liu Dehua was stunned, looked at Lin Feng, then opened the drink and drank it. After a few minutes' rest, Andy Lau should go on to perform. But at this time, the original tired figure suddenly straightened up, the tired eyes, once again full of vitality, back on the stage of Andy Lau, once again become the handsome, energetic king!
After that, the pictures rotate, and Lin Feng appears next to Zhang Xueyou, liming and Guo Fucheng. And the three, after taking the drink from Lin Feng's hand, are rejuvenated and start a new life! At the end of the picture, Lin Feng stands behind the scenes and looks at Andy Lau, who is full of youth on the stage. He smiles and shakes Qi Li in his hand.
The end of the ad, 30 seconds! National sensation!