Chapter 3477

Walayu took over red bull's headquarters in China.

"Here are all the information about Qili and the sales results of the three supplies. Please have a look! " Wang Rui puts all the information in front of walayu, with a trace of resentment in his voice. I've worked hard for Red Bull. Although Red Bull has no rival in China, its rise is natural. However, the fact that it has been able to develop up to now and even occupy 11.8% of the global market is also because it has grasped the Chinese market. Can Red Bull have today in China without itself? As a result, the Shaodong household suddenly suspected that he was a "God disciple" and was so angry!

If you were a "God disciple," Red Bull would be finished long ago! We'll have to wait until today!

"Well, you go down!" Walayu waves to let Wang Rui go down, and he takes Wang Rui's office in such a dignified way. Although walayu knows that Wang Rui may be dissatisfied, in walayu's view, it is Wang Rui who needs Red Bull, not red bull who needs Wang Rui. He allowed Qi Li to grow up, which led Red Bull into this dilemma. It's just rubbish! Such waste is not worthy of respect!

Wang Rui's face changed. He has never been so despised, but after thinking about his hard work over the past few years, he just walked away. Isn't it all in vain. Gritting his teeth, Wang Rui leaves.

"Remember, don't leave the company. It's war now. All the high-level personnel are on standby in the office! " Just as Wang Rui left, walayu said in a cold voice.

Wang Rui's face changed again, but this time he was a little ashamed. Because he never regarded "Qi Li" as an opponent, and he never made any tactical arrangements. The most he can do is to find someone to splash dirty water and attack Qi Li, but he has never paid attention to the other side. Even if the other party's three consecutive sales swept away, he did not really pay attention. As soon as walayu came, he declared that he was in a state of war. From this point of view, Wang Rui is indeed worthy of shame.

"Yes? Why don't you go yet? " Walayu frowned.

"Oh, yes, yes." Wang Rui has no choice but to leave.

Walayu opened the information collected by Wang Rui and looked at it page by page. He needs to carefully study the rise of Qili, and why Qili can win such amazing sales, why Qili can sell 100 million guans in one day, and at the same time, red bull's sales have fallen sharply. Generally speaking, when the energy drink market opens, the sales volume of the same brand should be improved. But strangely, red bull's sales have fallen sharply.

This is not normal!

A few hours later.

"What about Wang Rui's composition analysis report? Why didn't you see it? " Asked valayu, frowning. This is a very critical report. In case of competition from similar products, there are usually a series of evaluation reports such as the composition analysis report of the other party and the taste. But he didn't see it.

"This... Because we didn't buy Qili, we didn't have any analysis report!" Wang Rui is sweating. This is his dereliction of duty. He knew that Qi Li would be so fierce. And it's amazing that they're out of stock one after another. Even when Pepsi and Coca Cola entered China, they did not have such a grand occasion. Only when KFC first entered China did it have such a grand occasion. He remembers that when KFC first entered Beijing, some people even held weddings at KFC. It seems to me that this is an incredible thing. But at that time, it was a trend.

However, Wang Rui never thought that "Qili" would lead a trend. So, he couldn't buy it three times in a row, so naturally he didn't talk about doing analysis. But this, let him have no face to face walayu.

"Buy it now!" Walayu, hum. It's a waste. It's a dereliction of duty to compete for products without even a composition analysis report‘ Red Bull has come to this day through diligence and one step at a time, but Wang Rui is totally taking red bull to the abyss.

"Young master, this is out of stock!" Wang Rui said embarrassed. If he could, he would have. But I can't buy it at all. Who would have expected that Qili would be so popular. No one expected! Now if you want to buy it again, you can only wait three days. According to the previous rule, the fourth batch of "Qili" will arrive only three days later. It's estimated to be another 100 million. But I don't know if I can buy it!

"Well, go down. And the next time it arrives, no matter what, you'll have to buy it for me. " Valayu said coldly, "otherwise, I don't think you need to be the premier of China."

"Yes Wang Rui Khan. If he is expelled in this way, he will be wronged.

When walayu studied the "Qili" data, the fourth batch of goods arrived again, still 100 million yuan. And this time, it continued to refresh the sales record. 25 minutes, only 25 minutes, the country is out of stock again. What's more, there are scalpers buying drinks. Originally, the price of "Qili" was 4 yuan per can, but under the speculation of the scalpers, it soared directly to 7 yuan per can. Even as time went by, the price of "Qili" showed some signs of soaring. This is the first time in the beverage industry.

After all, scalpers usually appear when they buy some scarce and large commodities. For example, a ticket for a concert, a few hundred yuan, a scalper can easily earn hundreds of yuan, or even hundreds of yuan. But this drink, a total of only a few yuan a can, 4 yuan. Is it feasible for you to hype like this? Can you make money?

The answer of the scalpers is that they can make money! Although one can't make a lot of money, this one can't hold many. For example, it seems that a can now earn 3 yuan, which is very little or even not worthy of scalpers' hand. But what if you sell 100 or 1000 cans at a time? That's a good enough profit. Besides, there's no need to worry about sales at all. Now outside, it's hard to find a can of Qi Li! Basically, as long as you have the goods, don't worry about no buyers.

Of course, in this case, Wang Rui finally bought a piece of "Qili". However, the price was 4 yuan, and one piece was 48 yuan, but he spent 100 yuan. There's no way. Those damned scalpers are too cunning. They hold on to the source of goods and bid up the prices so that people can't buy them. But for his future and his position in red bull, Wang Rui has to bite his teeth and buy high priced "Qi Li.". They are then randomly sent to the laboratory for testing.

"Young master, this is the composition analysis report of Qili!" Wang Rui immediately handed the analysis report of "Qili" to walayu, along with two cans of "Qili".

After reading the report, valayu frowned.

"What are these things? Its formula is totally different from ours, not only from ours, but also from other brands of energy drinks! " Valayu said.

"These ingredients are all traditional Chinese medicine, just some plants." Wang Rui explained. Originally, he wanted to explain Chinese medicine in detail, but the Thais should not understand what Chinese medicine is. When he explains it, he is more confused.

"Plants? Can it have this effect? " Walayu frowned.

"Young master, have a try. I think the effect is better than ours! " Wang Rui sighed. After he bought it, he tasted it. Although he didn't want to admit it and felt very angry, he had to admit that in terms of effect, "Qi Li" was better than "Red Bull". The effects of the two drinks are similar, but there are obvious differences in the details. And the most important thing is that Red Bull drinks too much and it's useless. But "Qi Li" is different. Drinking too much has the same effect. This is the most crucial point.

Valayu opened a can and drank it. After a few minutes, the brows start to stretch, which feels great. But then the brows were locked again. Such a great effect would be very bad for Red Bull. As the founder of the Red Bull family, he is very clear about the effect of Red Bull. It's a big difference to savor.

As soon as Wang Rui saw walayu's expression, he knew that he also felt the difference between "Qi Li" and "Red Bull". In terms of effectiveness, "Red Bull" is not as good as "Qi Li". I just don't know if the young owner valayu will admit it. This young owner, only 20 years old this year, is young and vigorous. Will he admit it?

"It's better than our red bull!" Valayu said in a deep voice. He didn't want to admit it, but he had to. I can't help it. Qili is better.

"And now what?" Wang Rui sighed. The same product, if the other side is better than their own side, it will be very troublesome.

Walayu took a deep breath and closed his eyes. He thought that Qili was only because of China's local protection policy that Qili was in the limelight in a short period of time. So before he came, he was very sure. Local protection policy, in this kind of national, scarce functional beverage market, has no effect at all‘ Red Bull is an old brand, time-honored brand and world famous brand for decades. It occupies an absolute market position in the world functional beverage market. Walayu didn't think that Qili could compete with red bull. However, Qi Li is much better than red bull. This was totally unexpected. Therefore, we should also let the series of policies he specified before he came here become empty.

After a long meditation.

"Mr. Wang, since Lin Feng wants to play" hunger and thirst marketing "and even the scalpers have come out, we should take the scalpers as a breakthrough. He accused Lin Feng of deliberately using "hunger and thirst marketing" to create a panic atmosphere and promote the sales of "Qili". He believed that the situation of short supply and demand eventually led to the appearance of scalpers and made consumers pay high prices for drinks! If he wants to play, we'll play with him! " Valayu said in a cold voice.

Play "hunger and thirst marketing", naive!