Chapter 3478

Wang Rui is still figuring out what "hunger and thirst marketing" is, but Lin Feng is already having a headache.

"Cattle party", Lin Feng never thought that there would be "cattle party" when selling drinks. This is too wonderful! This was completely unexpected to Lin Feng. You say that it's normal to sell concert tickets and luxury goods to have "scalpers". But you say that even selling a drink can lead to the appearance of "scalpers", which is too wonderful. This is absolutely unheard of, unheard of.

"What to do, boss?" Lin Zhiling is also speechless. To be honest, it's a headache for all walks of life. This will directly disrupt the whole market and bring harm to consumers, and the interests of consumers will be damaged. The resentment in the hearts of consumers will be more or less transferred to enterprises. Of course, sometimes the appearance of "scalpers" will also promote the brand promotion of enterprises. After all, if the "scalpers" hype, it will indirectly promote product sales.

However, there are scalpers in this drink, which is still speechless.

"Well, this has to be dealt with. Otherwise it will be very troublesome! " Lin Feng said in a deep voice.

Trouble? It shouldn't matter. It's just hoarding goods and selling them at a high price. Although this "scalper party" will bring some troubles, it should not cause big troubles.

"A mere" scalper party "will not cause too much trouble, but the opponent may have it!" Lin Feng said in a low voice. My "hunger and thirst marketing" strategy is successful, with 100 million cans appearing every three days. However, due to the completion of sales at the first time, the latter two sales are in short supply. According to Lin Feng's strategy, in the next month, it will operate in the mode of selling 100 million cans every three days. After a month, they will sell 100 million cans every two days for another month, and then they will sell 100 million cans every day. In this way, consumers will eventually develop the habit of drinking one can of "Qili" every day.

Once this habit is formed, the sales volume of Qili will be very, very considerable in the future. After a year, if 100 million cans can be sold out every day, Linfeng will increase its production again to 200 million cans a day. Then, according to the sales volume, the production will be increased month by month, so that consumers will form a habit and dependence on Qili.

However, the appearance of the "scalpers" has made everything variable. If you keep hoarding like this, who will make money in the end? Lin Feng does make money, but it's not Lin Feng who makes money, it's the scalpers‘ The factory price of Qili is only 3 yuan, but it only earns 1.5 yuan for a can. It can be purchased by scalpers for 4 yuan, sold for 7-8 yuan or even higher. It doesn't need any transportation channels or any transfer. Besides scalpers themselves, it doesn't need any human resources, and scalpers can earn 3-4 yuan for a can. The profit is twice that of Lin Feng.

In the end, the scalpers became the biggest winner. Isn't that ridiculous! Of course, Lin Feng still has the means to crack down on the scalpers, such as restricting the purchase of goods, for example, sending out the police to crack down on the scalpers. However, if there is an opponent, red bull, behind the scenes, it is hard to say. Lin Feng is not afraid that red bull will be able to counter attack and drive it out of the Chinese market. That's for sure. Who let the two sides have a natural gap.

The effect of "Qi Li" is better than that of "Red Bull", and the price is lower than that of "Qi Li". This is the end of the war. What Lin Feng is afraid of is the disruption of Red Bull and the bankruptcy of his final plan. If we don't form the habit of having a can of "Qi Li" every day, we will lose a lot. Of course, Lin Feng hopes to cultivate a can of "Qi Li" every day in China, not just because of making money. It's because Qi Li is made from various traditional Chinese medicines. It's good for improving health and promoting metabolism. According to Hua Shiqi, if you take it regularly, it will prolong your life.

But if Red Bull gets in the way, it's a problem!

But what makes Lin Feng helpless is that the more you are afraid of something, the more it becomes. Here we are still thinking about how to deal with the "scalpers". There have been rumors in the market that Lin Feng deliberately suppressed production, deliberately reduced production, and deliberately created a shortage of supply. Without waiting for Lin Feng to respond, the young owner of Red Bull, walayu came forward.

"Our" Red Bull "is an old brand beverage company for decades. Our" Red Bull "functional beverage is popular in more than 140 countries and is loved by people all over the world. According to our decades of marketing experience, Lin Feng's marketing method of selling once every three days is a typical "hunger and thirst marketing". Perhaps Chinese people don't know what "hunger and thirst marketing" is, but it is often used internationally. This is a man-made panic caused by a shortage of goods, and then urge consumers to buy goods at the first time. Originally, I didn't want to comment on this marketing method. After all, it's immoral to comment like this in terms of our status. But now that I've bought drinks, I can't help fighting for consumers. Why do I have to pay 7 yuan, 8 yuan or even higher for a 4 yuan can of beverage! Why is that? " Walayu held a press conference and asked Lin Feng loudly.

"Here, I want to ask Mr. Lin, what do you mean? Why should we let consumers bear such unnecessary losses and let "scalpers" make such a sum of money. According to the current market situation, it is inconceivable that the "scalpers" earn more than Linfeng company! This is incredible! Is Lin Feng developing Qi Li just to help the scalpers make money Valayu asked aloud.

Many reporters were originally on Lin Feng's side, but they didn't like this Thai boy very much. But valayu's words are in the hearts of these reporters. You know, apart from the students and office workers who surf the Internet all night, the main buyers of Qili are long-distance truck drivers, night workers and journalists. Especially these reporters, staying up late is basically a routine, which day does not stay up late, it is not normal. Staying up late, after all, makes people uncomfortable. Whether it's coffee or red bull, it makes people uncomfortable. However, the emergence of "Qi Li" has changed their current situation. When they need to catch up on the draft, they can drink cans of "Qi Li" and have a good sleep after the matter is completely solved.

As a result, now they have to pay twice as much for Qili, which is really helpless. You know, what these "scalpers" earn is the money of their reporters and truck drivers. Unlike students, they can bear not to buy. Once they drink it, they have to buy it! They also complain a lot about the scalpers, but what can they do‘ The "scalpers" have been around for a long time and can't be solved at all. Unless the supply is sufficient, the scalpers can't ban it. At this time, walayu questioned Lin Feng like this, for them, naturally speaking of new voice.

Fengshen, Fengshen, why can't you sell more? If you want to produce more, they won't have to endure the exploitation of the scalpers.

Varayu saw these reporters show a look of approval, secretly smile. Lin Feng's "hunger and thirst marketing" strategy is right. Unfortunately, when the beverage industry meets the "scalpers", it's only Lin Feng's fault! And he will seize this opportunity to attack Lin Feng constantly and make his reputation stink. Otherwise, Red Bull is in danger! By "dangerous", valayu refers not only to the Chinese market, but also to the global market. If Qili occupies the market in China, it is believed that it will go out of China and enter the global functional beverage market in the future. At that time, with its inborn advantages and price, Red Bull had no resistance at all.

"Ladies and gentlemen, I have a little doubt here. According to the mass production capacity of our "Red Bull" global production line, we can share the cost equally. If the price of "Red Bull" is less than 5.5 yuan, we will have no profit at all. But with the same volume, the price of Qili is 27% lower than ours, which is amazing. I wonder if they can make money? If an enterprise does not make money, it is impossible to maintain. The core tenet of an enterprise is profit. It's a nonprofit enterprise. It's a charitable fund. If you don't make money, then what does Qili rely on to maintain? I don't believe Mr. Lin is running a charity hall? In particular, it will make the "scalpers" the biggest winner. This is so strange! It's so strange! It's really puzzling for me as a Thai. I really don't understand what's going on with you Chinese people! " With that, valayu announced the dissolution of the press conference. He has said what he wants to say, and the rest should be guessed by these reporters. He believes these reporters will soon be able to guess what he wants to say.

What does valayu want to say? What did he want to say in the end? Many journalists are good at reading pictures, telling stories and guessing riddles. Maybe one reporter can't guess, but can't thousands of reporters guess? As the saying goes, three cobblers are better than Zhuge Liang. The total number of journalists in China is at least several hundred thousand Zhuge Liang. No matter how difficult it is, it will be solved quickly.

The answer is that Qi Li doesn't make money. Lin Feng is making money with these scalpers! What does that mean? Why does it sound a little hard to understand? This is not difficult to understand. To put it simply, the price of Lin Feng's "Qi Li" is very low, but Lin Feng controls a group of "scalpers" to make money. Through the second profit, to seize the market. After all, before this market, the biggest beverage manufacturer was red bull. As a latecomer, Qili naturally had to come up with some tricks to catch up.

Then, it is not surprising that the "scalpers" make a second profit. Is it just true? Does Lin Feng really want to make a second profit through scalpers? The outside world was so surprised that I couldn't believe it. At this time, there were some posts on the Internet. The content of these posts did not say that these "scalpers" were blamed by Lin Feng. Instead, they were questioning why the production has been so low, and it happened that 100 million cans could be produced every three days. This is too strange. It's like everything is planned.

I don't understand how Wahaha's production line is designed, but I'm curious. Can it produce 100 million cans in three days at a time? Isn't that strange! It's no coincidence. Therefore, there is only one possibility, that is, Lin Feng deliberately. In other words, Lin Feng deliberately suppressed production, which is what walayu called "hunger and thirst marketing.". Why does Lin Feng want to do "hunger and thirst marketing"? Now that supply is short of demand, everyone says that "Qi Li" is good. In this case, if the output is permitted, it should be mass production. After all, making money is king!

But the output cannot be guaranteed. Moreover, the "scalpers" have all appeared in the beverage industry, doubling the price. This is so strange! It can only be said that Lin Feng manipulated these "scalpers" behind their backs. Of course, maybe I guess wrong, but it's really doubtful—— Mauro.

A netizen named "Maoluo" said in a post on the forum. And this post, in a short period of time, has been reprinted thousands of times and replied thousands of times. Some people scolded Mauro for maliciously slandering Lin Feng, but some others commented on it. After all, Mauro's analysis is reasonable. This has to make people wonder why Qili has a batch of goods in three days, and every time it has 100 million cans. This is not reasonable!

Unreasonable things, there must be problems!

"What to do? Brother Lin, this is a trouble! " Zong Qinghou looks depressed. Originally, the money was easy to earn. Every three days, he was nervous about 45 million yuan, which was really easy to earn. As a result, the "scalpers" came out first. It was like a pot of fresh soup, and suddenly there was a rat excrement. It was really disgusting. Then came the appearance of wallayu, the young owner of Red Bull, who publicly questioned the sales of Qili. That's not to say. Deliberately speaking half and hiding half, to arouse people's appetite and let those reporters guess. As a result, he misled the public and said that Lin Feng was the one who manipulated the "scalpers". This is a bloody remark!

But Zong Qinghou didn't believe it. He wanted to slap these people who said that Lin Feng manipulated the "scalpers" with 17 or 8 mouths. However, people's words are formidable, and people's words are heartwarming. Outside, people are questioning this matter. It's just because Lin Feng's reputation at home and reputation at home only make the outside doubt on a small scale, No one dares to bite Lin Feng to death. He has an affair with the scalpers. Zong Qinghou believed that if he was himself, the outside world would have scolded him as a shameless villain. He openly did not make money and secretly manipulated the "scalpers" to make money!

"Brother Lin, it's a hell of a lot to be provoked by. It's hard to deal with kids!" Zong sighed helplessly.

Lin Feng nodded.

"It's really tough for kids. This time we've really provoked kids!" Lin Feng nodded helplessly. This kid, of course, means walayu. This year, walayu is only 20 years old, and Lin Feng is over 26 years old. In contrast, walayu is much smaller than Lin Feng. Naturally, he is a kid.

"Then what? How can we expand production? Start unlimited supply? " Zong Qinghou proposed.

"Brother Zong, if we expand our production and supply without limitation, would we not admit that we are deliberately" hungry and thirsty marketing ". If we admit" hungry and thirsty marketing ", consumers will naturally believe that these" scalpers "are also under our control. In that case, our reputation will stink. That's a big loss! " Lin Feng shook his head.

Zong Qinghou naturally understood that if consumers really believed that the "scalpers" had an affair with Lin Feng, Lin Feng's reputation would be damaged, and the loss would be huge. After all, Lin Feng enjoys a high reputation in the world. If Qi Li is damaged, Lin Feng will lose tens of billions, even hundreds of billions of dollars.

"Or shall I admit it? I admit that I deliberately "hunger and thirst marketing", but did not expect to cause the emergence of "scalpers". I apologize to the consumer! " Zong Qinghou said. Anyway, his credibility is like this. It doesn't matter to admit it. It's a big deal to be scolded, but preserving Lin Feng is the key. In addition, it can also allow the natural expansion of production, allowing "Qi Li" to supply. You know, if we are fully supplied now, Qili can produce 200 million cans a day. Half a year later, 300 million cans can be produced every day! One year later, all the production lines will be put into operation, and 500 million cans can be produced every day!

If we produce 500 million cans a day, how amazing the sales are! What a good profit! That's better than discovering a gold mine!

But Lin Feng shook his head.

"Brother Zong, we didn't do it. Why do we have to admit it?" Lin Feng asked, "and why do we bow to the kids! What's more, you really have to admit that he must have follow-up measures. If he bribes a few "scalpers" and comes out to accuse them, it's useless even if you deny it! Don't forget, we are definitely a strong group in China, and consumers always sympathize with the weak. " Lin Feng said with a smile, "if you want to admit it, even if you just admit" hunger and thirst marketing ", that kid will succeed. So, we can't admit anything! Otherwise, you will be trapped by him

Zong Qinghou thought, but sighed. It's really like what Lin Feng said. If he were the kid, he would not let go. Because it has been related to the survival of both brands in the domestic market and tens of billions of profits. No one can belittle such amazing profits. Therefore, the two sides must fight to the death. A fight to the death.

"Damn it, this kid is so powerful! I'm only 20 years old. I'm afraid there's no one in the younger generation in China but you! " Zong Qinghou said helplessly.

Lin Feng smiles.

"They are the second family in Thailand. They have a long history. They are the heirs. Naturally, they are elites, not dandies." Lin Feng chuckled, "but if you want to hop in China, it's still tender!"