Lin Feng returned to Shanghai. With gou's guarantee of at least 100000 production capacity per day, he returned to Shanghai. By the 28th of this month, there will be 2.12 million units in stock. For Lin Feng, this figure is still far from enough. But I can't help it. Gou has gone all out. Foxconn has only this capacity. If you change another company, the production capacity will be even worse.
Now I just don't know how much capacity Apple will have. Although Lin Feng can get it by some means, the fair competition that he said is good, but he can't get on the stage or see the light behind his back. That's too dirty. So even if you win, it's disgraceful. Of course, for those who believe in the theory of results, they don't care about the process, they don't care about the means, they only care about the final result, as long as they win. Lin Feng can't agree with that.
It's not a life and death gamble. Although Lin Feng wants to win, he wants to win more openly. In particular, in this kind of business competition, you cheat once and win once, but you can't win every time. Therefore, Lin Feng's idea of getting "apple" production capacity in his mind was just like that.
"100000 units, boss, is that too high?" After hearing the news, Tang Jun was first pleased and then surprised. This production capacity is too high, right? How much has it sold? After all, the price is so high.
"Hehe, still high? I think it's too low. Mr. Tang, you have to believe that China's purchasing power is very strong. " Lin Feng said with a smile, "Chinese people like to follow suit, and Fuxi is definitely a product that can lead Chinese people to follow suit."
"But the price is too expensive. Will the Chinese accept it?" Tang Jun is puzzled, "and why don't we launch a cheap version?"
"Cheap version? Unless the price gap is widened, there will be no sales. Mr. Tang, China is a very morbid society. Although he has no money, he always likes to wear all kinds of famous brand clothes, watches and bags. The same goes for mobile phones. How many people bite their teeth and spend a month or two of their salary to buy a flagship, which is really just for making phone calls? No, it's used to force! Since some people like to pretend, it's better for us to make their money than to let others make it. " Lin Feng shrugged.
This remark is a little harsh. When some people hear it, it must be a big scold. But that's the truth. In the era of Lin Feng's rebirth, the popularity of the "iPhone" was sought after all over the world, and even more popular in China. Countless people sell iron to buy an "iPhone", and even some people sell their kidneys just to buy an "iPhone". Why do they buy it? It's just pretending!
Although Lin Feng admits that "iPhone" is really a good thing, he is ill if he sells his kidney for it. This is too much. As for those who live frugally for a few months just to buy an iPhone, Lin Feng doesn't despise it. Because Lin Feng once saved money and pocket money for several months in order to buy a GB. It's just a hobby, though it's not too healthy. But it's not surprising to do crazy things when you are young.
Besides, the whole society is crazy. In order to buy a house to live in, you will return to the country after decades, and you can't earn a single hair. It's not that you've been frugal for decades. Therefore, Lin Feng doesn't despise people who live frugally to buy iPhones. However, since you are willing to live frugally, buy to play or to pretend to be forced, why can't Mao buy his own Fuxi? As for those who already have purchasing power, there is no need to worry about the price. They have money. It doesn't matter to them if you are higher or lower. As long as the product is good and the performance is excellent.
Therefore, "Fuxi" must pay a high price. What Lin Feng wants to build is the same high-end mobile phone brand as "iPhone", not a cheap brand. Sometimes, Chinese people are also very cheap. You have the same quality. If you sell it cheaply, he will say you are a parallel product and a fake product. If you sell it high, he will accept it. Therefore, Lin Feng will not reduce the price. Instead, he will raise the price higher, at least not cheaper than the iPhone.
As for the proposal of a cheap version, Lin Feng will carefully consider whether to launch it. Although there are many markets in this area, with the annual sales of one billion mobile phones in the world, cheap phones account for most of the sales. Although there is no detailed statistics, according to the speculation and evaluation of some authoritative media, mobile phones under 2000 yuan account for at least 65% of the market‘ If Fuxi is going to launch a cheap version, it will be meaningless if the price gets closer. After all, it is less than a thousand yuan. For most people, it is better to buy Fuxi. If you sell it for less than 2000 yuan, the performance of the mobile phone will be greatly affected. Will consumers accept this?
Not only that, in the game software development, will also face this problem. Lin Feng remembers why the Android system is not as good as apple. The biggest problem is "fragmentation". Due to different machine performance and different screen sizes, the software developed by the Android system can not adapt to each machine. As a result, many machines always have various problems when they are running. If we also develop a variety of machines, it will be a headache for software developers.
Therefore, Lin Feng is not willing to develop low configuration mobile phones. What's more, what really makes money is high configuration mobile phones, low configuration mobile phones, not making money. Even if you earn it, it's just a little bit of money.
"Well, now it's better to think about how to publicize Fuxi. We must win this war. " Lin Feng said.
Tang Jun nodded. Last time, they were defeated by apple. This time, they must not be defeated again. However, about mobile phone publicity, Tang Jun has some plans here. The first is to use the star offensive. Lin Feng knows so many stars, so naturally he should make good use of it. And the driving force of stars is naturally the biggest. Then, it's through the dignitaries of various countries, who Lin Feng knows and is familiar with, to send one for them to use. That way, it can also promote sales.
Then, the third step is Lin Feng's personal propaganda. Relying on Lin Feng's strong charm, we can promote "Fuxi" and believe that we can defeat "iPhone". That's what Tang Jun thinks, and he has made a relevant business plan for him. As long as Lin Feng agrees, he can take action immediately.
"Well, that's good. But I think it's a little too expensive. " Lin Feng looked at the stars listed in the planning book and the political figures of various countries. Lin Feng does not doubt that using these people will make a lot of money, but the advertising expenses are too much. After all, although they have a good relationship with Lin Feng, and they are also contract artists of Lin Feng's company, you can't let them help you publicize for free. They must give you a discount according to the market price. After all, stars also need to earn money to support themselves, and make more money to support their old age while they are still famous.
Of course, this cost is nothing compared with the profit of Fuxi. But Lin Feng suddenly felt that this was a bit of a loss. Although it is in conflict with what Lin Feng said before that we must win, winning is the goal, but the more important thing is to make profits. The company is not profitable. It's no use fighting for sales.
"Boss, what are you going to do?" Tang Jun looks curious. In his view, this war, more advertising costs, is not a waste. After all, it's apple. However, since Lin Feng felt that it was not right, he would not refute it. In fact, as far as he is concerned, it doesn't matter whether these stars or politicians are invited or not, as long as Lin Feng himself is willing to promote them. After all, Lin Feng is the company's biggest brand.
Lin Feng is the most popular person in the world. No star or politician can match this. If he wants to promote Fuxi himself, then everything will be OK.
"In this way, first make a little advertisement, mainly introducing the features of Fuxi, such as ultra-thin fuselage, 5 million Carl Zeiss camera, and fashionable and beautiful appearance!" Lin Feng said.
Tang Jun nodded and immediately ordered the advertising planners to start making advertisements. Lin Zhiling asked Lin Feng in a low voice. I don't know why Lin Feng wants to be so frugal. Now is not the time to be frugal.
"I'm afraid of waste!" Lin Feng said helplessly.
"Waste?" Lin Zhiling was shocked. How can this be wasted.
"Yes, it's just waste. You see, we only have 2.12 million in stock. I'm afraid we will sell out on the first day. No matter how much publicity you have, it's useless. Limited production capacity! " Lin Feng said helplessly.
Lin Zhiling is speechless. She didn't know whether Lin Feng was too optimistic or too confident. Within this day, the highest selling mobile phone is Nokia's, but the sales of more than 100000 mobile phones a day is the top day. Lin Feng has 2.12 million units in stock. He even claims that the first day's sales are exhausted. That's a bit exaggerated! Is there such an exaggeration!
"Trust me, no problem!" But Lin Feng patted Lin Zhiling on the shoulder and turned to leave.
2.12 million on the first day. Is that possible? But if you really sell so many units, you really don't need to put in too much advertising, because you don't have them. No matter how much you invest in advertising, it's useless if you don't have the goods.
But what will Apple do? What would jobs do?
Jobs is also frowning at the moment. Now it's late at night in China, but it's afternoon in the United States. Apple also has a lot of internal disagreements about how to promote the "iPhone.". Originally, they were looking forward to ordinary advertising, but in the face of Lin Feng, a powerful opponent, "apple" thinks that it must use more propaganda means to promote "iPhone". Otherwise, if it loses to Lin Feng or to "Fuxi," Apple will encounter a very serious crisis. After all, "iPhone" is Apple's most promising money making machine in the future.