Chapter 3829

On April 11, 2007, there are still 17 days to go before this mobile phone World War II. On this day, it wasn't Lin Feng's "Fuxi" or "Apple's" iPhone "that was advertising crazily. Instead, it was Nokia, which had a lot of money, that was promoting its upcoming flagship N95.

N95, 2.8-inch large screen, 240x320tft screen, 5 megapixel camera (Carl Zeiss certification), sliding cover and other features are all above the advertising. Of course, when it comes to the screen, it can't be compared with "Fuxi" and "iPhone". Therefore, Nokia uses the same 5 megapixel, Carl Zeiss certified camera used by "N95" as a gimmick to promote. Of course, it's not as good as Fuxi. After all, Fuxi is made by Carl Zeiss. Although it's the same as certification, it's still a little different. At least, the quality of certification is not as good as the original production, which is recognized.

However, Nokia also has its strengths, that is, Symbian system. Your Fuxi has Pangu, your iPhone has IOS, and my Nokia has Symbian, which is currently the most widely used Symbian system. Although Symbian is not a real intelligent system, it can make the N95 the most powerful machine.

Intelligent system is good, but users don't need so many functions. Mobile phone is not a computer. It's enough to make phone calls, take photos and watch videos—— This is a promotion from Nokia.

In the face of Nokia's crazy publicity, Lin Feng and jobs are a little surprised. Originally, this was a war between the two sides. Unexpectedly, Nokia jumped out first. But the N95 looks good, but it's compared with other current feature computers. In fact, compared with "Fuxi" and "iPhone", that is slag! This kind of scum is used by Nokia to carry out crazy propaganda. It can only be said that he really doesn't know how to write dead words.

April 28, OK, it depends on how you die!

"Mr. Tang, how's the advertisement going?" Asked Lin Feng.

"Boss, it has been made. Have a look!" Tang Jun shows Lin Feng the advertisement.

Lin Feng has a look, and the advertisement is very fresh. Through a lovely mascot, namely Fengying (a q-version cartoon character based on Fengying), the mascot of phantom technology, the introduction of Fengying shows us the characteristics of Fuxi: thin, large screen, 5 million cameras, and Pangu system. The whole advertising interface is very fresh and pleasing.

"Yes, just send it out!" Lin Feng said with a smile.

"Send it out? Where is it going? " Tang Jun was stunned.

"Network! Official website, and microblog, now microblog can send video clips. Including 'YouTube'! " Lin fengxiao said.

"Ah ~ ~ ~" Tang Jun was shocked. This, this, not on TV. It is conservatively estimated that this round will cost at least several hundred million dollars. It is said that "N95" ads will be seen in the Beijing subway station tomorrow. Nokia is ambitious to sell 200000 n95s on April 28 and at least 10 million a year. Although this number is not much, it is a high-end model and the most profitable model. If you sell 10 million units, it is conservatively estimated that it will bring Nokia a few billion US dollars in net profit.

Even if you don't invest in stars, at least you have to go to major TV stations. Otherwise, people all over the world are watching N95 ads, so what should we do?

"Ha ha, don't worry, Fuxi is by no means comparable to N95. I have confidence in my Fuxi. Therefore, it's OK to put advertisements on the official websites of microblog and Youtube. In this way, if you can't pay a cent, you can kill Nokia in the end. What a loser Lin Feng said with a smile, "remember, we are innovative mobile phones. In terms of Internet hot words, our" Fuxi "is high-end and high-grade. Don't compare with local tyrants like Nokia. We don't fight for money, we fight for quality! "

Strive for quality! Tang Jun shivered. In other words, Nokia is the spokesman of quality, OK! But if you think about it carefully, the quality of Fuxi is much better than that of N95. However, Tang Jun still thinks that no matter how good the product quality is, good marketing means are also needed. This completely depends on the network media. Is it reliable?

Tang Jun clenched his teeth, chose to believe Lin Feng, and put advertisements directly on the official website, Weibo and Youtube. Originally, I didn't think there would be many people watching. Who would have expected that in just a few hours, the number of people reprinted exceeded tens of millions of times. And people who have seen it are boasting that the advertisement is small and fresh enough to make people like it. Compared with Nokia's luxury, the world's major TV stations bombard, this small fresh style is more popular. Although it's a bit expensive, it costs 499 dollars. But it's something to look forward to.

"Let me just say that it's the Internet age. As e-commerce providers, we should grasp the means of Internet marketing. TV advertising, suitable for those home appliances, cosmetics and so on, and mobile phone, network marketing is enough. In particular, our "Fuxi", a mobile phone that changes the world, network marketing means enough! " Lin Feng explained.

Tang Jun has a strange face.

"Boss, you see, Apple has just launched their ads, which are similar to ours. They put them on the Internet, and they didn't put them on the TV media!" Tang Jun pointed to the "iPhone" advertisement on "YouTube.".

Lin Feng opens the video and looks at it. His brow twists. This jobs is a copycat of himself. He put it on the Internet as well as himself. Moreover, this style is similar to my own little fresh style. Although the content is quite different, it is inevitably suspected of plagiarism. Of course, the main introduction of the "iPhone" lies in its "IOS" system function. After all, in terms of appearance, this "Fuxi" is the second killer of the "iPhone". Although it is said that radishes and vegetables have their own preferences, maybe some people like the thicker and rounder "iPhone". But it's obviously not enough to look at hardware.

So jobs cleverly chose to advertise what the iPhone could do and how it could change people's lives. This is really smart. Compared with Lin Feng's introduction of Fuxi's biggest characteristics, jobs is better than Lin Feng for the time being in terms of connotation. After all, one appearance and one connotation are clear at a glance. Of course, most people don't really do anything when they buy mobile phones, and there are a lot of people from the appearance Association. Therefore, compared with Lin Feng, Lin Feng's side is a bit of a loser.

And the good news media did a market survey after the three major companies put in advertisements on the same day. At present, 13% of people are willing to buy the Nokia N95 on April 28. 47% were willing to buy "Fuxi" and 40% were willing to buy "iPhone". Obviously, after the first day of advertising, most people are still willing to buy Fuxi because of its beautiful appearance.

After all, in the era of Lin Feng's rebirth, the 4S was the most classic model of the iPhone. Welcome is expected!

"Hum, Lin Feng, this is the beginning of the first day's advertising campaign. We'll see!" When jobs learned that "iPhone" was losing to Lin Feng in his purchase intention, he was upset. Although he also admits that the iPhone will lose to Lin Feng in terms of appearance, he does not think it is a fatal weakness. After all, he was very satisfied with the color matching of the iPhone. Lin Feng is lighter in appearance. This is not the key problem. What's more, jobs has always believed that internal software is the key to mobile phone competition.

"Keep making ads! In the remaining 16 days, the ads will be different every day. I want you to fully understand the features of "iPhone" and like it before it goes on sale! " Jobs ordered.

"But Steve, why not put an ad on TV! You know, the N95 is so much worse than the iPhone, and consumers still have choices. That's all due to the TV ads! " Tim Cook doesn't explain.

"Tim, we have only one opponent, that is Lin Feng. Nokia is not our rival at all. Although he is now the leader of the mobile phone industry, he is old and can't keep up with the pace of the times. Now Nokia has launched such a ridiculous model as the N95. Nokia is finished. What's more, their Symbian system is too backward, so we don't care about it at all. I believe Lin Feng can see this. Therefore, he did not choose to advertise in the TV station, he chose the Internet. Because he thinks that Internet media is enough to overwhelm Nokia. Since he can do it, naturally we can do it. " Jobs said with confidence.

Cook was surprised. He didn't know what to say about jobs and Lin Feng. Nokia is the number one mobile phone in the world today. They despise it so much. This will be known by Nokia, I do not know how to think.

What does Nokia think? I'm so angry! This puts in hundreds of millions of dollars of advertising, global broadcast advertising, ushered in is 13% of the purchase intention, this is not angry! Immediately, Nokia president Kang Peikai ordered to continue advertising. Although the N95 is inherently inferior, as long as the marketing strategy is appropriate, the publicity is in place, and the brand advantages Nokia has established over the past decade, it can also win over Fuxi and iPhone.

certain!