The minimum 10% down payment of real estate loans is guaranteed by "China United Commercial Bank" and the four major real estate enterprises get loans. The introduction of this loan scheme directly smashes the financial blockade scheme of the four major banks. Originally, they wanted to completely ban Lin Feng. Use capital operation to stop forest wind.
In this world, no matter how it works, it's money that ultimately decides everything. In ancient times, there was a saying that the emperor did not send hungry soldiers. What do you mean? That is to say, even if you are an emperor, if you want to command people, you have to have money. If you don't have money, you can't expect others to serve you. It's absolutely impossible, absolutely impossible.
Therefore, they firmly believe that Lin Feng can't play without money. No matter what tricks you play in the four big real estate enterprises, if you have no money, it depends on what you do! But who would have expected that the four major real estate enterprises actually participated in the loan? Are they crazy? Are they not afraid of poor capital flow? If the loan goes on like this, their liquidity will be filled in this pit sooner or later.
And 10% down payment, they are crazy! It's going to cause a lot of trouble. Once someone breaks the contract, look, the cost of breaking the contract is too low! Now 30% of the down payment, many people cut off, let alone 10%! The four actors were angry and ready to see good plays. Because they are convinced that the 10% down payment will end them sooner or later.
What's more, the biggest trouble for Lin Feng now is not the sale of new buildings, but the 15 trillion yuan contract. What about the other real estate developers? If they all collapse, the 15 trillion yuan loan will be completely destroyed. Their land is worthless now. In the case of Lin Feng's wanton crackdown on house prices, the total amount of land is less than 1 trillion now.
These real estate enterprises are different from the big four. These real estate companies are all small real estate companies with limited capital, limited company scale and limited management. They are not on the right track like the four major enterprises, and their management has been internationalized for a long time. If these small and medium-sized real estate enterprises join in Lin Feng's "private customized" game, hehe, there must be a good play to watch!
The character of these small and medium-sized real estate enterprises is really ordinary. It is not uncommon for them to trade in inferior products for superior ones. After all, there is no profit at all. Evergrande, Wanda, Vanke and country garden have also sent people to understand the schemes they announced. They can't believe the preferential strength. If the house price is cut, it will not make money. I thought that this "private customization" would make money. As a result, compared with the decoration companies on the market, it would be cheaper and more preferential. After such a calculation, even with the interest money of the loan, a house would not make much money.
The four major real estate enterprises can make more money by going abroad. But other small and medium-sized real estate enterprises, their volume is not large, the purchase price will naturally be higher, how can they make money without cheating? But once they steal the beam and exchange the pillar, once they do something inferior to good, they are found out, but what they destroy is Lin Feng's reputation. At that time, this "private customization" will completely collapse. Because all this is based on credit. And if one side, credit does not exist, it will produce domino effect. No one really knows what will happen then.
But the big four know that Lin Feng will be very unlucky. So, they are happy to go to the theatre.
Evergrande, Wanda, Vanke, country garden, and four real estate companies are very popular in "private customization". After many home buyers go to watch, the house price is needless to say, it is the lowest price. The vast majority of people are extremely satisfied with the low price of housing. Originally, the house price has been rising, and it has been rising, and everyone is desperate. But now, with the sound of "card rub", the house price has been cut by the waist, and it suddenly returns to the house price of a few years ago. In a trance, there is a feeling of dreaming back to a thousand years. Therefore, we have no objection to the house price.
Although it's only now that the real estate has been rebuilt, it doesn't matter. People believe that the real estate will never run away. First of all, these are the four major real estate enterprises, whose reputation is trustworthy. They have run away, so there is no trustworthy real estate enterprise in China. Secondly, even if they run away, isn't there still Lin Feng. They run away. They won't go to Lin Feng to complain. Therefore, at the beginning of the real estate construction, we came to buy a house.
When I went in, I was psychologically prepared. I thought that if it wasn't too expensive, I would look for you. After all, decoration companies, they all know that the price is just right. It's absolutely expensive. It's much more expensive than looking for the decoration construction team, and there will be the problem of cutting corners. The only thing is that people are much more relaxed. Therefore, if the four housing enterprises and decoration companies are the same, they will choose. After all, the decoration money can be counted into the house price, and the loan together is really a very cost-effective thing. In that way, when the building is completed, they can carry their bags and move in directly. Moreover, absolutely in line with their own aesthetic and requirements of home design, which naturally has nothing to be dissatisfied with.
However, when they went in to have a look and made template selection through the computer, they found that they were wrong. It's wrong. First of all, in terms of decoration design, the room is too beautiful.
"Home template", Lin Feng provides "home template" for four real estate companies. Through the "private customization" in the "home decoration channel" of "Dingdang", the design can only be carried out on the computers of the four real estate companies. And this "home template" is completely based on the new design of four local real estate enterprises. All the owners input their preferred house type number, and then the system will automatically match the relevant "home template", and then the owners can choose their preferred style in the template.
And this style, including all kinds of styles at all times and in all over the world, has typical classical Chinese style, modern Chinese style, pastoral style, foreign Mediterranean style, Babylonian style, British style, Greek style and so on, but also can mix and match. The owner can select the decoration template with unified style as a whole, and also can mix and match various styles. The owner can choose freely and calculate the price in real time. And in the decoration materials, there will be a choice. And the price is based on Taobao real-time price estimation!
It can be said that when consumers choose the moment, they will know how much it will cost to buy such a house. Everything is clear at a glance. And not only know how much real estate, but also can directly know what kind of future house is.
Chinese owners are most sensitive to price. But now the price, even cheaper than the decoration company, and even their own private please decoration construction team, almost. But the effect of the final decoration is just right. That's something we can't compare with our own construction team. Even if it's a decoration company, it can't be compared. The decoration company asked him to give you a plan in a few days after he measured the size in your home. As a result, when you looked at it in the past, the plan was just like that. It seemed like a familiar thing. But here, you can see at a glance how the overall style is. You can know it in an instant.
What's more, the most important thing is that you can make any collocation under the original template according to your own meaning. You can pick out all kinds of satisfied elements from various templates, and then integrate them into one template. In the end, the system can help you unify the style automatically.
In this case, how can the owners be dissatisfied! Almost the same day, the property almost sold out. You can directly select the template, material and loan method on the spot, and then sign, give money, take away the contract and your unique serial number. From this moment on, you can input your serial number through the "private customization" in the "home decoration channel" of "Dingdang" and you can use the 24-hour camera, See the construction picture of the building that belongs to you alone.
Moreover, in your selected decoration scheme, you can modify the scheme one month before the construction. As for the price, it will be settled according to the real-time price and your payment price after the system clearing, so as to refund more and make up less.
This can be regarded as a complete activation of the real estate market. The four real estate companies, for the first time, were only exploring. They each opened only two or three properties for sale. As a result, all of them sold out within three days. In the whole market, there are calls for the four major real estate enterprises to start building real estate again. The enthusiasm for buying a house was ignited in an instant.
After that, the four major real estate enterprises started four or five real estate projects again. As a result, this time, it was still sold out in a flash. And it doesn't take a day. In just six hours, the real estate opened by the four major real estate enterprises has sold out. Moreover, more people who want to buy a house after hearing the news refuse to leave after hearing that they have sold out. They all called on the four major real estate companies to open up a few more properties for them to buy. Even if they don't repair it for the time being, as long as they repair it this year, they will pay for it now.
This time, the four major real estate enterprises are all confused! When, people buy a house so easy to talk about! Before that, all kinds of marketing means of buying a house were various. It was all Eight Immortals crossing the sea, showing their own magic power, and then they were able to sell the house. Now, no advertising, really no advertising. They haven't advertised yet. Lin Feng made an announcement here and informed them on Weibo. As a result, people came to buy houses.
This house is so easy to sell! But they can't push more real estate now. The reason is very simple, no money! How rich are they! Now there is no bank loan, they only have their own subsidy. The cash has been emptied, and it can only be built slowly.
The four big real estate enterprises here are depressed and have no cash. The small and medium-sized real estate enterprises across the country are all red eyed and come to find Lin Feng again.